GWI
GWI is a consumer insights platform that provides on-demand access to audience data and market research across 50+ countries to help you understand global consumer behavior.
SurveyLegend
SurveyLegend is a cloud-based survey software that allows you to create mobile-friendly, visual questionnaires with a drag-and-drop editor to gather actionable insights from your audience.
Quick Comparison
| Feature | GWI | SurveyLegend |
|---|---|---|
| Website | gwi.com | surveylegend.com |
| Pricing Model | Custom | Freemium |
| Starting Price | Custom Pricing | Free |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✓ Has free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✘ No product demo |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2009 | 2011 |
| Headquarters | London, UK | Lund, Sweden |
Overview
GWI
GWI gives you instant access to deep consumer insights through a massive global panel of over 2.7 billion people. Instead of waiting weeks for custom research, you can query their database to understand what your target audience thinks, feels, and does. You can build detailed buyer personas, track brand health, and identify emerging market trends using an intuitive interface that requires no data science background.
The platform helps you validate your marketing strategies with hard data rather than guesswork. You can analyze everything from social media habits and purchase drivers to lifestyle choices and media consumption. Whether you are planning a global campaign or localized product launch, you get the granular data needed to reach the right people with the right message.
SurveyLegend
SurveyLegend is a flexible survey platform designed to help you create professional, mobile-ready questionnaires without needing any coding or design skills. You can build everything from simple polls to complex market research studies using a visual drag-and-drop interface. The platform focuses heavily on aesthetics, ensuring your surveys look engaging on smartphones, tablets, and desktops alike to help increase your response rates.
You can customize every aspect of your survey's appearance, including fonts, colors, and background images, to match your brand identity perfectly. Beyond just collecting data, the software provides real-time analytics and data visualization tools so you can spot trends immediately. Whether you are a student, a small business owner, or part of a large corporation, you can use these tools to gather feedback, conduct academic research, or measure customer satisfaction effectively.
Overview
GWI Features
- Audience Builder Create highly specific audience segments using thousands of data points like demographics, interests, and online behaviors.
- Global Coverage Access consistent consumer data across more than 50 markets to compare regional differences and global trends.
- Chart Creator Transform complex data into professional charts and presentations instantly with built-in visualization tools.
- Brand Tracking Monitor how your brand is perceived over time and see how you stack up against your main competitors.
- GWI Zeitgeist Get monthly updates on topical issues and current events to keep your marketing relevant to the moment.
- Crosstab Analysis Run deep-dive queries to find correlations between different consumer traits and habits with just a few clicks.
SurveyLegend Features
- Visual Drag-and-Drop Editor. Build your surveys visually by dragging elements onto the canvas and seeing changes in real-time without writing code.
- Mobile-First Design. Ensure your surveys look perfect on every device with responsive layouts that automatically adapt to screens of all sizes.
- Logic and Branching. Create personalized paths for your respondents by showing or hiding questions based on their previous answers.
- Real-Time Analytics. Watch your data come to life with live charts and graphs that update the moment a respondent submits their answers.
- White Label Branding. Remove third-party branding and add your own logos and themes to maintain a professional look for your business.
- Media Integration. Make your surveys more engaging by easily embedding images and videos directly into your questions and answer choices.
Pricing Comparison
GWI Pricing
SurveyLegend Pricing
- 3 surveys per account
- Unlimited questions
- Unlimited responses
- Share via link or social media
- Basic real-time analytics
- Everything in Starter, plus:
- 20 surveys per account
- Export data (CSV, Excel, PDF)
- Upload up to 30 images
- Conditional logic and branching
- No SurveyLegend ads
Pros & Cons
GWI
Pros
- Massive global sample size ensures data reliability
- User-friendly interface makes data analysis accessible
- Frequent data updates keep insights current
- Excellent visualization tools for quick reporting
- Granular filtering options for niche audiences
Cons
- Premium pricing can be high for small agencies
- Learning curve for complex crosstab queries
- Some niche markets have less frequent updates
SurveyLegend
Pros
- Extremely intuitive drag-and-drop interface for beginners
- Superior visual customization compared to traditional survey tools
- Surveys perform exceptionally well on mobile devices
- Generous free plan with unlimited responses
- Real-time data visualization is clear and helpful
Cons
- Data export is restricted on the free tier
- Limited advanced features like piping or complex API triggers
- Learning curve for complex skip logic setup