Swapcard vs Swoogo Comparison: Reviews, Features, Pricing & Alternatives in 2026

Detailed side-by-side comparison to help you choose the right solution for your team

Updated Apr 2026 8 min read

Swapcard

0.0 (0 reviews)

Swapcard is an AI-powered event management platform that helps you engage attendees and drive revenue through smart matchmaking, lead retrieval, and seamless networking for in-person and hybrid events.

Starting at --
Free Trial NO FREE TRIAL
VS

Swoogo

0.0 (0 reviews)

Swoogo is a user-friendly event management software that simplifies registration, marketing, and logistics for in-person, virtual, and hybrid events through a highly customizable and automated platform.

Starting at --
Free Trial NO FREE TRIAL

Quick Comparison

Feature Swapcard Swoogo
Website swapcard.com swoogo.com
Pricing Model Custom Subscription
Starting Price Custom Pricing Custom Pricing
FREE Trial ✘ No free trial ✘ No free trial
Free Plan ✓ Has free plan ✘ No free plan
Product Demo ✓ Request demo here ✓ Request demo here
Deployment saas mobile cloud mobile
Integrations Salesforce HubSpot Marketo Zoom Microsoft Teams Zapier Boomset Eventbrite Cvent Blackthorn HubSpot Salesforce Marketo Slack Zoom Google Analytics Stripe Zapier Microsoft Teams Pardot
Target Users mid-market enterprise mid-market enterprise
Target Industries
Customer Count 0 0
Founded Year 2013 2015
Headquarters Paris, France Los Angeles, USA

Overview

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Swapcard

Swapcard is an all-in-one event management platform designed to help you create meaningful connections at trade shows, conferences, and corporate events. You can manage your entire event lifecycle from a single dashboard, including registration, floor planning, and attendee engagement. The platform uses artificial intelligence to suggest relevant people and sessions to your attendees, ensuring they get the most value out of every interaction.

You can bridge the gap between physical and digital experiences with native mobile apps that work offline and sync instantly. Whether you are hosting a small workshop or a massive international expo, the software provides the tools to track attendee behavior and prove return on investment to your exhibitors. It simplifies complex logistics like badge printing and lead scanning so you can focus on delivering a great experience.

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Swoogo

Swoogo is an event management platform designed to help you streamline the entire lifecycle of your gatherings, whether they are small workshops or massive international conferences. You can build custom, mobile-responsive event websites without writing a single line of code, allowing you to maintain brand consistency across every touchpoint. The platform focuses on removing the manual hurdles of event planning by automating registration workflows and communications.

You can manage complex multi-track agendas, handle secure payments, and track attendee engagement in real-time. It is built to scale with your needs, making it a favorite for mid-to-large marketing teams and professional event planners who require deep integration with their existing tech stack. By centralizing your data, you can stop worrying about spreadsheets and start focusing on delivering a better experience for your attendees.

Overview

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Swapcard Features

  • AI Matchmaking Connect your attendees with the right people and products through personalized recommendations based on their interests and professional profiles.
  • Lead Retrieval Empower your exhibitors to scan badges and qualify leads instantly using their own smartphones during busy trade show hours.
  • Interactive Floor Plans Help your visitors navigate large venues easily with GPS-enabled maps that highlight exhibitor booths and session rooms in real-time.
  • Branded Mobile App Put your event schedule and networking tools directly into your attendees' pockets with a fully customizable, white-labeled mobile application.
  • Session Scanning Track attendance and manage room capacity automatically by scanning attendee badges at the entrance of every workshop or keynote.
  • Community Builder Keep your audience engaged year-round by creating a digital space where members can network and access content between live events.
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Swoogo Features

  • Custom Website Builder. Create stunning, brand-aligned event websites using a simple drag-and-drop interface that looks great on any device.
  • Conditional Registration. Set up smart registration flows that show different questions or pricing based on the attendee's specific profile.
  • Automated Communications. Schedule personalized email triggers for confirmations, reminders, and follow-ups to keep your attendees informed and engaged.
  • Speaker & Sponsor Portals. Give your partners dedicated spaces to upload their own bios, logos, and session materials to save you administrative time.
  • Multi-Track Agendas. Organize complex schedules with multiple sessions and tracks, allowing your attendees to build their own personalized event itineraries.
  • Real-Time Analytics. Monitor registration numbers, revenue, and attendee demographics through a live dashboard to make data-driven decisions on the fly.

Pricing Comparison

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Swapcard Pricing

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Swoogo Pricing

Pros & Cons

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Swapcard

Pros

  • AI-driven networking suggestions significantly increase attendee engagement
  • Intuitive interface makes it easy for non-technical staff to manage
  • Lead retrieval works reliably even in areas with poor internet
  • Excellent customer support during the critical live event window

Cons

  • Initial setup of complex floor plans can be time-consuming
  • Customization options for the registration page are somewhat limited
  • Higher price point compared to basic event app alternatives
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Swoogo

Pros

  • Unlimited registrations means no hidden costs as your event grows
  • Highly flexible website builder offers superior branding control
  • Exceptional customer support with fast response times
  • Intuitive interface makes it easy for new team members to learn

Cons

  • Initial setup can be time-consuming due to many customization options
  • Reporting tools can feel complex for very simple events
  • Email editor has some formatting limitations compared to dedicated tools
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