Avery Design & Print vs Swift Publisher Comparison: Reviews, Features, Pricing & Alternatives in 2026

Detailed side-by-side comparison to help you choose the right solution for your team

Updated Apr 2026 8 min read

Avery Design & Print

0.0 (0 reviews)

Avery Design & Print is a free online design tool that allows you to create, customize, and print professional labels, cards, and tags using pre-designed templates or your own artwork.

Starting at Free
Free Trial NO FREE TRIAL
VS

Swift Publisher

0.0 (0 reviews)

Swift Publisher is an intuitive page layout and desktop publishing app for Mac that helps you design and print professional-quality flyers, brochures, letterheads, and social media graphics.

Starting at $??/mo
Free Trial 0 days

Quick Comparison

Feature Avery Design & Print Swift Publisher
Website avery.com swiftpublisher.com
Pricing Model Free One_time
Starting Price Free $??/month
FREE Trial ✘ No free trial ✓ 0 days free trial
Free Plan ✓ Has free plan ✘ No free plan
Product Demo ✘ No product demo ✘ No product demo
Deployment saas mobile desktop desktop
Integrations Google Drive Microsoft Excel Google Sheets Instagram Facebook Apple Photos iCloud Custom Folder Sync PDF Export Google Drive Dropbox
Target Users solopreneur small-business freelancer small-business solopreneur
Target Industries
Customer Count 0 0
Founded Year 1935 2003
Headquarters Brea, USA Odessa, Ukraine

Overview

A

Avery Design & Print

Avery Design & Print is a versatile design platform that helps you create professional-looking labels, business cards, and marketing materials directly from your browser. You can start with thousands of pre-designed templates or build your own layout from scratch to match your brand identity. The software eliminates the guesswork of alignment by perfectly matching your digital design to physical Avery products, ensuring your projects print correctly every time.

You can manage your projects across devices by saving them to a free online account, allowing you to edit at home and print at the office. The tool also features advanced capabilities like mail merge for large mailing lists and barcode generation for inventory management. Whether you are a small business owner organizing stock or an individual planning a special event, this platform simplifies the transition from digital design to physical product.

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Swift Publisher

Swift Publisher is a streamlined desktop publishing solution built specifically for Mac users who need professional results without the complexity of high-end design suites. You can jumpstart your projects using over 500 professional templates for everything from tri-fold brochures and business cards to social media headers and disc labels. The interface stays out of your way, allowing you to focus on layout and typography using sophisticated tools like master pages, flowing text boxes, and customizable grids.

You can enhance your designs with a built-in library of over 2,000 clipart images and integration with your Apple Photos library. Whether you are printing at home or sending files to a professional shop, the software handles the technical details like bleeds and CMYK color models for you. It is a one-stop shop for small business owners, educators, and hobbyists who want to create polished print and digital materials quickly and affordably.

Overview

A

Avery Design & Print Features

  • Template Library Access thousands of free, professional templates specifically sized for your Avery labels, cards, and tags to jumpstart your creative process.
  • Mail Merge Import your contact lists from Excel or Google Sheets to quickly generate hundreds of personalized labels or invitations in seconds.
  • Barcode Generator Create custom 1D and 2D barcodes or QR codes for your products and inventory directly within your design layout.
  • Cloud Storage Save your projects to a free Avery account so you can access, edit, and print your designs from any computer.
  • Image Editing Upload your own photos, crop images, and apply basic filters to ensure your branding looks exactly how you want it.
  • Sequential Numbering Automatically add serial numbers or sequential data to your labels, making it easy to track assets or manage tickets.
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Swift Publisher Features

  • Professional Templates. Choose from over 500 ready-made templates for brochures, flyers, and business cards to start your projects instantly.
  • Master Pages. Create recurring elements like headers, footers, and page numbers once and apply them automatically across your entire document.
  • Flowing Text Boxes. Link multiple text boxes together so your copy flows naturally from one column or page to the next.
  • Extensive Clipart Library. Access over 2,000 high-quality clipart images and 100 image masks to add visual flair to your layouts.
  • Advanced Typography. Control your text with precision using professional tools for kerning, tracking, and wrapping text around irregular shapes.
  • Professional Print Export. Export your designs to PDF, TIFF, or JPEG with full support for CMYK color and crop marks.

Pricing Comparison

A

Avery Design & Print Pricing

Free Online Tool
$0
  • Unlimited project saves
  • Access to all templates
  • Mail merge functionality
  • Barcode and QR generator
  • Cloud project storage
S

Swift Publisher Pricing

Standard License
$??
  • One-time purchase price
  • Full access to 500+ templates
  • 2,000+ clipart images included
  • Unlimited document exports
  • No watermarks on output
  • Free minor updates

Pros & Cons

M

Avery Design & Print

Pros

  • Completely free to use with no subscription required
  • Perfect alignment with physical Avery paper products
  • Simple mail merge process for large mailings
  • Large library of professional pre-made templates
  • No software installation needed for the online version

Cons

  • Requires stable internet connection for online version
  • Limited advanced photo editing compared to Photoshop
  • Interface can feel slow with very large datasets
A

Swift Publisher

Pros

  • Very affordable compared to Adobe Creative Cloud
  • Native Mac interface feels familiar and fast
  • Excellent variety of high-quality print templates
  • Handles complex multi-page documents with ease

Cons

  • Only available for macOS users
  • Lacks advanced photo editing capabilities
  • Trial version adds watermarks to exports
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