Taboola
Taboola is a native advertising platform that helps you reach your target audience by placing your content as recommendations across the world's most popular digital publishers and websites.
Interact
Interact is a specialized quiz building software that helps you generate leads, segment your audience, and drive personalized sales through interactive personality and assessment quizzes.
Quick Comparison
| Feature | Taboola | Interact |
|---|---|---|
| Website | taboola.com | tryinteract.com |
| Pricing Model | Subscription | Freemium |
| Starting Price | Custom Pricing | Free |
| FREE Trial | ✘ No free trial | ✓ 14 days free trial |
| Free Plan | ✘ No free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2007 | 2013 |
| Headquarters | New York, USA | San Francisco, USA |
Overview
Taboola
Taboola helps you grow your business by placing your content, products, or services in front of people when they are most receptive to discovering something new. You can reach over 500 million daily active users across premium websites like NBC News, USA Today, and Business Insider. Instead of traditional interruptive ads, your content appears as a natural recommendation at the end of articles, helping you build brand awareness and drive high-quality traffic to your site.
You can manage your entire campaign lifecycle through a self-service dashboard where you set your own budgets and bidding strategies. The platform uses advanced AI to match your content with the right readers based on their interests and browsing behavior. Whether you want to generate leads, increase online sales, or simply boost brand visibility, you can track every click and conversion to ensure your ad spend delivers a clear return on investment.
Interact
Interact is a dedicated quiz-building platform designed to help you grow your email list and learn more about your target audience. Instead of using static lead magnets, you can create interactive personality quizzes, scored assessments, or giveaways that capture attention and provide immediate value to your visitors.
You can easily map quiz answers to specific email sequences, allowing you to segment your leads automatically based on their results. The platform focuses on the entire conversion funnel, from the initial click to the final email integration, making it a practical choice for creators, coaches, and e-commerce brands looking to personalize their marketing at scale.
Overview
Taboola Features
- SmartBid Automation Automate your bidding in real-time to maximize conversions based on the likelihood of a user taking action.
- Advanced Targeting Reach your ideal customers by targeting specific locations, device types, operating systems, and detailed user interests.
- Creative Video Ads Engage your audience with high-impact outstream video ads that play only when they are in view.
- Taboola Trends Analyze real-time data on which images and keywords are performing best in your industry to improve your creatives.
- Conversion Tracking Measure the exact impact of your campaigns by tracking sign-ups, purchases, and other key actions on your website.
- Audience Lookalikes Find new customers who behave just like your best existing ones to scale your campaigns efficiently.
Interact Features
- Quiz Templates. Choose from over 800 pre-made templates across various industries to launch your first lead-generating quiz in minutes.
- Branching Logic. Create personalized paths for your users by showing different questions based on their previous answers for a custom experience.
- Custom Branding. Match your quiz perfectly to your brand identity by customizing colors, fonts, logos, and images to maintain a professional look.
- Lead Capture Forms. Insert opt-in forms directly into your quiz flow to collect names and email addresses before revealing final results.
- Audience Segmentation. Tag your leads automatically in your CRM based on their quiz outcomes to send highly targeted follow-up emails.
- Conversion Analytics. Track how many people start, finish, and convert from your quizzes with detailed data on every question and result.
Pricing Comparison
Taboola Pricing
Interact Pricing
- Unlimited quizzes
- Unlimited completions
- Custom design options
- Social sharing features
- Standard templates
- Everything in Free, plus:
- Up to 500 leads per month
- 1 user seat
- Basic integrations
- Branching logic
- Custom branding
Pros & Cons
Taboola
Pros
- Access to high-quality traffic from premium global publishers
- User-friendly dashboard for managing multiple ad campaigns
- Granular targeting options to reach specific niche audiences
- Effective AI-driven bidding tools that save time
- Detailed reporting on creative performance and conversions
Cons
- Minimum daily spend requirements can limit very small budgets
- Strict creative approval process can delay campaign launches
- Traffic quality can vary significantly between different publishers
Interact
Pros
- Extensive library of high-quality templates
- Very easy to set up without coding
- Seamless integration with popular email providers
- Effective for significantly increasing email opt-ins
- Clean and mobile-responsive quiz designs
Cons
- Lead limits on lower-priced tiers
- Analytics can feel basic for advanced users
- Learning curve for complex branching logic