Perfect Audience
Perfect Audience is a retargeting advertising platform that allows you to reach lost website visitors across the web, Facebook, and mobile apps to increase conversions and sales.
Terminus
Terminus is a comprehensive account-based marketing platform that helps B2B marketers identify high-value accounts, deliver personalized advertising, and measure revenue impact across the entire customer lifecycle.
Quick Comparison
| Feature | Perfect Audience | Terminus |
|---|---|---|
| Website | perfectaudience.com | terminus.com |
| Pricing Model | Subscription | Custom |
| Starting Price | $??/month | Custom Pricing |
| FREE Trial | ✓ 14 days free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2011 | 2014 |
| Headquarters | San Francisco, USA | Atlanta, USA |
Overview
Perfect Audience
Perfect Audience is a self-service retargeting platform designed to help you bring back visitors who left your website without converting. By placing a single tracking pixel on your site, you can serve highly relevant ads to those specific individuals as they browse other websites, use mobile apps, or scroll through their Facebook feeds. This keeps your brand top-of-mind and encourages potential customers to return and complete their purchase.
The platform is built for small to medium-sized businesses and agencies who need a straightforward way to manage cross-device advertising campaigns. You can set up dynamic product ads, track conversions in real-time, and manage multiple client accounts from a single dashboard. It eliminates the complexity of dealing with multiple ad networks individually, giving you a unified view of your retargeting performance and ROI.
Terminus
Terminus helps you execute sophisticated account-based marketing (ABM) strategies by unifying your sales and marketing data. You can identify the best-fit accounts for your business using first-party and intent data, ensuring your team focuses efforts where they matter most. The platform allows you to launch highly targeted display, LinkedIn, and conversational ads specifically for the decision-makers at those priority accounts.
You can also coordinate your outreach across multiple channels, including email signatures and personalized web experiences. By connecting directly with your CRM, the software provides a clear view of how your marketing activities influence the sales pipeline and closed-won revenue. It is designed primarily for mid-market and enterprise B2B organizations looking to move away from lead-based volume toward account-based precision.
Overview
Perfect Audience Features
- Web Retargeting Serve your ads to past visitors on thousands of top-tier websites across the open web to stay top-of-mind.
- Facebook Retargeting Reach your audience directly in their Facebook News Feed and right-hand column where they spend most of their time.
- Dynamic Retargeting Show automated ads featuring the exact products your visitors viewed to personalize their experience and drive higher conversions.
- Mobile App Retargeting Extend your reach to mobile users by serving ads within popular apps on both iOS and Android devices.
- Cross-Device Mapping Connect with your customers as they switch between desktops, tablets, and smartphones for a consistent brand experience.
- Conversion Tracking Measure the exact ROI of your campaigns by tracking sales and signups directly attributed to your retargeting ads.
Terminus Features
- Account Intelligence. Identify high-intent accounts using first-party data and behavioral signals so you know exactly who is ready to buy.
- Multi-Channel Advertising. Run targeted display and social ads that only appear to the specific stakeholders within your target account list.
- Email Signature Marketing. Turn every employee email into a branded marketing channel with dynamic banners that change based on the recipient.
- Conversational Marketing. Greet your target accounts with personalized chatbots that recognize them the moment they land on your website.
- Web Personalization. Customize your website content in real-time to show relevant case studies and messaging to specific target industries.
- Revenue Attribution. Track how your account-based campaigns directly impact pipeline velocity and deal size with built-in reporting tools.
Pricing Comparison
Perfect Audience Pricing
- Access to all ad networks
- Dynamic product ads
- Detailed conversion reporting
- Email and chat support
- No minimum spend required
- Everything in Standard, plus:
- Multi-user management
- Client sub-accounts
- White-label reporting
- Dedicated account manager
Terminus Pricing
Pros & Cons
Perfect Audience
Pros
- Simple setup process with a single tracking pixel
- Unified dashboard for web and Facebook ads
- Low entry barrier with no minimum spend
- Effective dynamic creative for e-commerce stores
Cons
- User interface feels dated compared to competitors
- Reporting depth can be limited for advanced users
- Customer support response times can vary
Terminus
Pros
- Excellent account-level reporting and attribution data
- Highly effective targeted display advertising capabilities
- Seamless integration with major CRM platforms
- Intuitive interface for managing complex account lists
Cons
- Higher price point requires significant marketing budget
- Initial setup and data mapping takes time
- Ad reporting can sometimes feel delayed