Pipefy
Pipefy is a low-code business process automation platform that enables you to design, deploy, and manage secure digital workflows to streamline operations and improve efficiency across your entire organization.
TheyDo
TheyDo is a journey management platform that helps you align teams, data, and insights around customer journeys to prioritize opportunities and drive business growth through a unified customer-centric framework.
Quick Comparison
| Feature | Pipefy | TheyDo |
|---|---|---|
| Website | pipefy.com | theydo.com |
| Pricing Model | Freemium | Freemium |
| Starting Price | Free | Free |
| FREE Trial | ✓ 14 days free trial | ✓ 14 days free trial |
| Free Plan | ✓ Has free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2015 | 2019 |
| Headquarters | San Francisco, USA | Amsterdam, Netherlands |
Overview
Pipefy
Pipefy is a powerful low-code platform designed to help you take control of your business processes without needing a team of developers. You can build custom workflows for everything from HR onboarding and procurement to customer service and finance. The platform uses a visual interface that lets you move tasks through different stages, ensuring that no request falls through the cracks and every team member knows exactly what to do next.
You can eliminate manual data entry by setting up smart automations and connecting your existing tools into a single, cohesive system. Whether you are a small team looking to organize your daily tasks or a large enterprise needing to standardize complex operations, Pipefy provides the structure and visibility you need to scale. It helps you identify bottlenecks in real-time so you can constantly refine your processes for better results.
TheyDo
TheyDo is a journey management platform designed to help you bridge the gap between customer insights and business execution. Instead of static slide decks or fragmented spreadsheets, you get a dynamic environment where journeys stay updated and linked to real-time data. You can map complex customer lifecycles, identify pain points, and turn them into actionable opportunities that your product and engineering teams can track directly.
The platform serves as a single source of truth for organizations looking to scale their customer-centric operations. It enables you to synchronize different departments—from marketing to product development—ensuring everyone works on the most impactful customer problems. By connecting journeys to your existing tech stack, you transform theoretical maps into a live management system that drives measurable improvements in customer experience.
Overview
Pipefy Features
- Visual Workflow Builder Design your ideal process using a drag-and-drop interface to map out every step of your team's journey.
- Smart Forms Collect standardized information from stakeholders using conditional logic forms that show only the fields you actually need.
- Process Automation Set up triggers to automatically move cards, send emails, or update fields, saving you hours of manual work.
- Service Portals Centralize all your request forms in one place so your colleagues can find and submit what they need easily.
- Custom Reporting Track your team's performance with real-time dashboards that show you exactly where bottlenecks are occurring in your process.
- Shared Inbox Manage all your process-related emails directly within the platform to keep communication organized and visible to the whole team.
TheyDo Features
- Journey Mapping. Build dynamic, multi-layered journey maps that connect customer steps with internal processes and data points in one view.
- Opportunity Prioritization. Rank customer pain points based on business value and effort so you always work on the most impactful projects.
- Insight Repository. Centralize your qualitative and quantitative research findings to ensure every team member has access to validated customer truths.
- Journey Frameworks. Standardize how your organization maps experiences with reusable templates and global taxonomies for consistent reporting across teams.
- Solution Tracking. Link specific product features and initiatives directly to the journey steps they improve to see real-time progress.
- Persona Management. Create and manage detailed customer personas that integrate directly into your journeys to maintain a human-centric perspective.
Pricing Comparison
Pipefy Pricing
- Up to 10 users
- Up to 3 active pipes
- 100 automation cards per month
- Basic reporting
- Public forms
- Everything in Starter, plus:
- Unlimited active pipes
- 50,000 automation cards per month
- Advanced reporting and dashboards
- Email templates and shared inbox
- Role-based access control
TheyDo Pricing
- 1 Editor seat
- Unlimited Viewers
- Up to 3 Journeys
- Basic Journey Mapping
- Standard Persona builder
- Community support
- Everything in Free, plus:
- Unlimited Journeys
- Unlimited Viewers
- Advanced Frameworks
- Standard Integrations
- Priority support
Pros & Cons
Pipefy
Pros
- Highly customizable interface fits almost any business process
- Easy to set up automations without writing any code
- Centralizes communication by linking emails directly to specific tasks
- Visual Kanban boards provide excellent clarity on project status
Cons
- Mobile app functionality is limited compared to the desktop version
- Initial setup of complex workflows can take significant time
- Reporting tools have a slight learning curve for new users
TheyDo
Pros
- Turns static journey maps into actionable, living documents
- Excellent for aligning multiple teams around one customer view
- Intuitive drag-and-drop interface simplifies complex mapping
- Strong hierarchy features for managing large journey ecosystems
Cons
- High entry price for the first paid tier
- Significant time investment required for initial workspace setup
- Learning curve for mastering the complex data relationships