Square Online
Square Online is a comprehensive e-commerce platform that allows you to build a professional website, sell products across multiple channels, and manage your entire business from a single dashboard.
Toast
Toast is an all-in-one point of sale and restaurant management platform designed to help you streamline operations, increase sales, and create better guest experiences through integrated technology.
Quick Comparison
| Feature | Square Online | Toast |
|---|---|---|
| Website | squareups.com | toasttab.com |
| Pricing Model | Freemium | Freemium |
| Starting Price | Free | Free |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✓ Has free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2009 | 2011 |
| Headquarters | San Francisco, USA | Boston, USA |
Overview
Square Online
Square Online is a flexible e-commerce solution designed to help you transition from offline sales to a full-featured digital storefront. Whether you run a retail shop, a professional services business, or a busy restaurant, you can build a mobile-optimized website without writing a single line of code. The platform automatically syncs your inventory, orders, and customer data with your Square Point of Sale system, ensuring your physical and digital operations stay perfectly aligned.
You can manage your entire business through a unified dashboard that handles everything from SEO and social media selling to local delivery and in-store pickup. The software scales with your growth, offering a free entry point for new entrepreneurs and advanced features for high-volume sellers. It simplifies the complexities of online commerce by providing built-in payment processing, shipping tools, and automated marketing features in one cohesive package.
Toast
Toast is a comprehensive restaurant management platform that centralizes your entire operation into one system. You can handle everything from front-of-house point of sale transactions to back-of-house kitchen displays and inventory tracking. Whether you run a small cafe, a busy full-service restaurant, or a multi-location franchise, you can customize the hardware and software to fit your specific service model and workflow.
You can manage your staff with integrated payroll and scheduling tools while building guest loyalty through built-in marketing and rewards programs. The platform also enables you to expand your reach with online ordering and delivery integration, ensuring you never miss a sale. By putting all your data in one place, you can make faster, more informed decisions to grow your business and improve your bottom line.
Overview
Square Online Features
- Visual Site Builder Create a professional, mobile-responsive website quickly using customizable templates and an intuitive drag-and-drop interface.
- Inventory Syncing Keep your stock levels accurate across your online store and physical locations with automatic real-time synchronization.
- Omnichannel Selling Expand your reach by selling products directly through Instagram, Facebook, and Google from your central dashboard.
- Flexible Fulfillment Offer your customers convenient options like curbside pickup, local delivery, and automated shipping label generation.
- Integrated Payments Accept all major credit cards, Apple Pay, and Google Pay immediately with built-in secure payment processing.
- Restaurant Tools Manage digital menus, set up QR code ordering, and coordinate kitchen workflows specifically for food service.
Toast Features
- Point of Sale. Process orders and payments quickly with durable hardware designed to withstand the heat and spills of a busy kitchen.
- Kitchen Display System. Connect your front and back of house instantly so your kitchen staff can manage tickets and prep times efficiently.
- Online Ordering. Take orders directly through your own website and skip the high commissions of third-party delivery apps.
- Inventory Management. Track your food costs in real-time and manage your stock levels to reduce waste and improve your margins.
- Payroll & Team Management. Simplify your administrative work by syncing timesheets directly with payroll and managing employee benefits in one place.
- Guest Loyalty Programs. Create custom rewards and email marketing campaigns to keep your customers coming back and increase their lifetime value.
Pricing Comparison
Square Online Pricing
- SEO tools
- Social media selling
- Pickup and local delivery
- Sync with Square POS
- Unlimited products
- SSL security included
- Everything in Free, plus:
- Custom domain connection
- Expanded site customization
- Customer accounts
- Personalized product recommendations
- Advanced reporting tools
Toast Pricing
- 1 terminal included
- Cloud-based POS software
- Payment processing integration
- Customer engagement tools
- Real-time reporting
- Standard support
- Everything in Quick Start, plus:
- Advanced POS functionality
- Table management
- Menu management
- Kitchen display system access
- Multi-location management
Pros & Cons
Square Online
Pros
- Seamless integration with existing Square POS hardware
- Extremely easy setup for non-technical business owners
- No monthly fee option is great for startups
- Excellent mobile-responsive designs out of the box
Cons
- Limited design flexibility compared to dedicated builders
- Transaction fees apply to every sale made
- Advanced features require moving to higher tiers
Toast
Pros
- Intuitive interface makes training new staff quick and easy
- Reliable offline mode keeps you taking orders during internet outages
- Hardware is specifically built for heavy restaurant use
- Seamless integration between online ordering and the kitchen
Cons
- Requires use of Toast for payment processing
- Contract terms can be long and difficult to exit
- Customer support response times vary during peak hours