Akamai Prolexic
Akamai Prolexic is a cloud-based DDoS protection service that shields your entire network infrastructure and data centers from high-volume cyber attacks to ensure your digital business remains always available.
TrafficGuard
TrafficGuard is an automated ad fraud prevention software that detects, mitigates, and reports on invalid traffic across your entire digital advertising journey to protect your marketing budget.
Quick Comparison
| Feature | Akamai Prolexic | TrafficGuard |
|---|---|---|
| Website | akamai.com | trafficguard.ai |
| Pricing Model | Custom | Freemium |
| Starting Price | Custom Pricing | Free |
| FREE Trial | ✘ No free trial | ✓ 30 days free trial |
| Free Plan | ✘ No free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 1998 | 2018 |
| Headquarters | Cambridge, USA | Perth, Australia |
Overview
Akamai Prolexic
Akamai Prolexic provides you with a dedicated defense shield against Distributed Denial of Service (DDoS) attacks. It works by rerouting your network traffic through Akamai’s global scrubbing centers, where malicious traffic is filtered out before it ever reaches your data center. This ensures your applications and infrastructure stay online even during massive, multi-terabit attacks that would otherwise crash your systems.
You can protect all your IP-based applications, whether they live in the cloud, on-premise, or in a hybrid environment. The platform gives you a zero-second mitigation SLA for many attack vectors, meaning threats are stopped instantly. It is designed for medium to large enterprises that cannot afford even a minute of downtime, such as financial institutions, e-commerce giants, and government agencies.
TrafficGuard
TrafficGuard helps you stop wasting your ad spend on bots, crawlers, and malicious competitors. By analyzing every click and impression in real-time, the platform identifies invalid traffic before it drains your budget. You can protect your campaigns across various channels, including search, social, and programmatic, ensuring your ads reach genuine human audiences who are actually interested in your products.
The software provides you with detailed transparency through granular reporting and automated blocking. Instead of manually auditing your traffic, you can rely on its multi-layered defense system to handle mitigation automatically. This allows you to scale your advertising efforts with confidence, knowing your data is clean and your return on investment is accurately measured without the noise of fraudulent activity.
Overview
Akamai Prolexic Features
- Global Traffic Scrubbing Reroute your traffic through 20+ global scrubbing centers to filter out malicious data and keep your backend clean.
- Zero-Second Mitigation SLA Stop known attack vectors instantly with proactive defensive controls that neutralize threats the moment they are detected.
- Network Flow Monitoring Gain deep visibility into your network traffic patterns to identify and respond to anomalies before they become critical.
- Hybrid Protection Secure your assets across any environment, including private data centers, public clouds, and complex hybrid setups.
- SOCC Expert Support Access 24/7 support from specialized security operations centers to help you manage complex attacks and fine-tune your defenses.
- BGP Route Injection Control how your traffic is routed during an attack using standard BGP protocols for a fast and reliable failover.
TrafficGuard Features
- Real-time Blocking. Automatically block known bots and fraudulent IP addresses from clicking your ads to save your budget instantly.
- Search Protection. Protect your Google Search campaigns from competitor clicking and automated bots to ensure your ads reach real customers.
- Social Verification. Audit your social media traffic to identify invalid engagement and optimize your spend toward high-quality human audiences.
- Custom Blacklists. Create and manage your own exclusion lists based on specific IP ranges or behaviors that you find suspicious.
- Granular Reporting. Access detailed dashboards that show you exactly which sources are driving invalid traffic so you can optimize your placements.
- IVT Detection. Identify sophisticated invalid traffic (SIVT) using machine learning algorithms that adapt to new fraud patterns as they emerge.
Pricing Comparison
Akamai Prolexic Pricing
TrafficGuard Pricing
- PPC protection for Google Ads
- Up to $2,500 monthly ad spend
- Real-time IP blocking
- Basic reporting dashboard
- Email support
- Everything in Free, plus:
- Up to $10,000 monthly ad spend
- Multi-user access
- Advanced fraud analytics
- Competitor click protection
- Priority email support
Pros & Cons
Akamai Prolexic
Pros
- Unmatched capacity to handle massive multi-terabit DDoS attacks
- Excellent 24/7 support from highly skilled security experts
- Very low latency impact during active traffic scrubbing
- Comprehensive visibility into attack traffic and mitigation patterns
Cons
- Premium pricing makes it expensive for smaller organizations
- Complex initial configuration requires significant networking expertise
- Dashboard interface can feel overwhelming for novice users
TrafficGuard
Pros
- Easy setup process for Google Ads accounts
- Immediate visibility into invalid traffic sources
- Automated blocking saves hours of manual work
- Helpful customer support team for technical setup
Cons
- Interface can feel complex for beginners
- Pricing scales quickly with high ad spend
- Occasional false positives require manual adjustment