Trengo
Trengo is a smart customer engagement platform that centralizes all your communication channels into one shared inbox to help your team provide faster and more personalized customer support.
WATI
WATI is a comprehensive WhatsApp Business solution that helps you manage customer communications, automate responses, and send bulk notifications through a centralized team inbox to improve engagement.
Quick Comparison
| Feature | Trengo | WATI |
|---|---|---|
| Website | trengo.com | wati.io |
| Pricing Model | Subscription | Subscription |
| Starting Price | $21/month | $49/month |
| FREE Trial | ✓ 14 days free trial | ✓ 7 days free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2017 | 2020 |
| Headquarters | Utrecht, Netherlands | Hong Kong, China |
Overview
Trengo
Trengo is a smart customer engagement platform that brings all your communication channels together into one clear overview. Instead of jumping between tabs, you can manage WhatsApp, email, live chat, and social media from a single shared inbox. This allows your team to collaborate on customer queries behind the scenes before sending a unified response. You can also build automated workflows and chatbots to handle routine questions, freeing up your time for more complex tasks.
The platform is designed to scale with your business, whether you are a small shop or a growing enterprise. By connecting your favorite tools like Shopify or Salesforce, you can see customer data right next to your conversations. This context helps you provide personalized support that builds long-term loyalty without the stress of managing disconnected tools.
WATI
WATI helps you turn WhatsApp into a powerful sales and support channel. Instead of managing messages on a single phone, you get a multi-agent shared inbox where your entire team can collaborate on customer queries simultaneously. You can broadcast personalized messages to thousands of customers at once and use a no-code flow builder to create automated chatbots that handle routine questions 24/7.
The platform simplifies your workflow by integrating directly with the tools you already use, like Shopify, HubSpot, and Zoho. Whether you are a growing startup or an established brand, you can use these tools to verify your business account, manage contact segments, and track team performance with detailed analytics. It ensures you stay compliant with official WhatsApp APIs while scaling your customer reach.
Overview
Trengo Features
- Omnichannel Shared Inbox Manage WhatsApp, email, Messenger, and Telegram in one place so you never miss a customer message again.
- Internal Collaboration Chat with your colleagues directly within customer threads to resolve issues faster without switching to Slack.
- No-Code Chatbots Build your own automated bots to answer common questions and qualify leads 24/7 without writing any code.
- Flowbot Automation Create automated workflows that route conversations to the right team member based on keywords or customer intent.
- Help Center Builder Set up a branded knowledge base so your customers can find answers themselves at any time of day.
- Mobile App Stay connected to your customers on the go with native iOS and Android apps that sync instantly.
WATI Features
- Shared Team Inbox. Allow your entire support team to manage customer conversations from a single WhatsApp number using a collaborative dashboard.
- No-Code Chatbot Builder. Build automated conversation flows with a drag-and-drop interface to answer common questions and qualify leads instantly.
- Bulk Broadcasting. Send personalized messages and notifications to your entire contact list at once while maintaining high delivery rates.
- Keyword Auto-Replies. Set up instant triggers for specific keywords so your customers get the information they need without waiting for an agent.
- Contact Management. Organize your audience with tags and attributes to send highly targeted marketing campaigns based on customer behavior.
- Mobile App. Stay connected with your customers on the go using native iOS and Android apps that sync with your team inbox.
Pricing Comparison
Trengo Pricing
- Unlimited users
- 5 communication channels
- Shared inbox
- Internal notes
- Contact management
- Mobile app access
- Everything in Essentials, plus:
- Unlimited channels
- WhatsApp Business API
- CSAT surveys
- Standard chatbots
- Statistics and reporting
WATI Pricing
- 5 system users included
- Official WhatsApp API access
- Shared team inbox
- Broadcast messages
- Basic chatbot builder
- Standard integrations
- Everything in Growth, plus:
- Advanced chatbot builder
- Intercom integration
- Granular user roles
- IP whitelisting
- Priority email support
Pros & Cons
Trengo
Pros
- Centralizes multiple channels into one clean interface
- Excellent WhatsApp Business API integration and stability
- Easy to set up without technical expertise
- Internal tagging makes team collaboration very simple
Cons
- Mobile app notifications can occasionally be delayed
- Reporting features could be more granular
- Automation rules take time to configure correctly
WATI
Pros
- User-friendly interface makes setup quick and easy
- Reliable official WhatsApp API integration prevents number blocking
- Powerful automation features save significant manual support time
- Seamless integration with popular CRMs like HubSpot
- Mobile app allows for responsive customer service
Cons
- Customer support response times can be slow
- Initial API approval process depends on Meta's timeline
- Chatbot builder has a slight learning curve