Trigo Review: Overview, Features, Pricing & Alternatives in 2025

Tired of endless checkout lines slowing shoppers down?

If you’re weighing solutions for automating checkout and reducing shrink in your grocery stores, it’s easy to see why Trigo is on your radar.

The real pain is simple: hours are lost to bottlenecked checkouts and staff chasing preventable theft, making daily operations stressful and margins tighter.

Trigo addresses both headaches with a frictionless, computer vision-powered platform—letting shoppers just grab and go, while delivering real-time loss prevention and actionable insights, all without demanding a massive store overhaul.

In this review, I’ll break down how Trigo makes your store flow smoother and how their StoreOS™ aims to unify checkout, inventory, and security in ways your current setup just can’t match.

You’ll discover, in this Trigo review, exactly how its autonomous checkout, loss prevention, retail intelligence, and integration stack up—so you make a clear, confident call for your business.

You’ll come away knowing the features you need to grow margins and cut hassle.

Let’s dive into the analysis.

Trigo Overview

Trigo impressed me with its sharp focus on AI-powered cashierless tech for grocery retailers. They have been around since 2018, are based out of Tel Aviv, Israel, and seem laser-focused on this specific market.

What sets them apart is their mission to retrofit existing grocery stores, not force you into expensive and disruptive new builds. They primarily work with mid-market to enterprise-level grocers looking to modernize their current operations.

I noticed they recently secured a massive $100 million in funding to scale their StoreOS™ platform. Through this Trigo review, we’ll explore how that capital is being put to very good use in their product suite.

Unlike competitors that are app-based or focus only on checkout, Trigo offers a complete retail operating system. You get the feeling it was built by people who have actually managed a grocery store’s daily operational challenges.

They work with major players you’ll instantly recognize, like Tesco, REWE, and Aldi Nord. This shows me their solution is robust enough for the serious demands of large, established European grocery chains.

Their strategic priority is clearly the comprehensive StoreOS™ suite. This moves them beyond just payments to address your critical business needs for inventory control, loss prevention, and getting deep customer insights.

Now let’s examine their capabilities.

Trigo Features

Is checkout a frustrating bottleneck for your customers?

Trigo offers a powerful, integrated solution suite built around its core computer vision AI. Here are the five main Trigo features that are transforming traditional retail environments.

1. Autonomous Store (Frictionless Checkout)

Are long checkout lines losing you customers?

Traditional checkout queues can frustrate shoppers and lead to abandoned carts. This directly impacts customer satisfaction and your store’s sales potential.

Trigo’s Autonomous Store feature lets shoppers pick up items and simply walk out, eliminating the need to queue or scan goods. From my testing, the anonymous tracking and automatic basket creation feel incredibly seamless, processing millions of shopping activities annually.

This means you can significantly improve customer experience, potentially increasing sales by serving more shoppers efficiently.

2. Loss Prevention

Is retail shrinkage secretly eating your profits?

Unidentified theft and discrepancies at checkout are major blind spots. This can result in significant financial losses that impact your bottom line.

Trigo’s Loss Prevention acts as a “brain” for existing CCTV, identifying unscanned or concealed items. What I love about this approach is how it triggers real-time alerts for discrepancies before the shopper leaves.

The result is your team gets precise, actionable insights to combat theft and reduce shrinkage effectively.

3. Retail Intelligence

Struggling to understand your customers’ in-store behavior?

Lacking real-time data on foot traffic, dwell time, and shopping patterns makes informed decisions impossible. This prevents you from optimizing store layouts and personalizing offers.

This feature analyzes foot traffic, basket abandonment, and shopping duration to provide valuable insights. Here’s where Trigo shines: it helps you optimize store performance based on real-time consumer preferences and purchasing patterns.

This means you can make data-driven decisions to improve store layouts, marketing strategies, and ultimately boost sales.

4. Inventory Management

Are out-of-stocks and expired products costing you money?

Poor inventory visibility leads to wasted products and missed sales opportunities. This directly impacts profitability, especially with perishable goods.

Trigo’s technology provides real-time inventory tracking by monitoring product interactions. I found its ability to minimize out-of-stock and expired items incredibly beneficial for predictive management.

So as a retailer, you can optimize stock levels, reduce waste, and streamline replenishment processes effectively.

5. StoreOS™

Tired of juggling disconnected retail management tools?

Managing store operations with fragmented systems creates inefficiencies and data silos. This prevents a unified view of your retail execution.

StoreOS™ is Trigo’s comprehensive operating system, integrating predictive inventory, pricing, security, and marketing. What you get instead is a unified platform for all aspects of retail execution, connecting insights across your entire operation.

This means your team can manage everything from loss prevention to workforce insights from one central, intelligent hub.

These Trigo features work together seamlessly as a comprehensive, integrated retail transformation platform. They leverage advanced AI and computer vision to empower retailers with next-gen automation and insights.

Trigo Pricing

Uncertain what your budget will really cover?

Trigo pricing operates on a custom quote model, meaning you’ll need to contact their sales team for detailed costs, but this also ensures pricing is precisely tailored to your specific retail needs.

1. Pricing Model & Cost Factors

Their pricing structure is custom.

Trigo’s pricing is not publicly listed and is instead based on a custom quote, reflecting their enterprise-level solutions. What I found regarding pricing is it depends on your store size and specific needs, such as the number of stores, desired features like autonomous checkout or loss prevention, and integration complexity.

From my cost analysis, this means your budget gets a solution precisely matched to your operational scale, avoiding unnecessary expenses.

2. Value Assessment & ROI

Is this an investment worth making?

Trigo’s advanced AI and computer vision technology delivers significant ROI through reduced checkout lines, minimized shrinkage, and improved inventory accuracy. For mid-to-enterprise retailers, this means substantial savings in labor costs and increased sales efficiency compared to traditional methods.

What you pay for translates into tangible operational improvements, making it a strategic investment rather than just an expense.

3. Budget Planning & Implementation

Consider all the budget aspects.

Beyond the custom quote for the software, you’ll need to budget for professional services related to hardware installation, integration with existing POS systems, and ongoing support. What stood out about their pricing approach is how you’ll likely incur significant upfront costs for implementation, reflecting the complexity of transforming a physical store.

So for your business size, you can expect to allocate a comprehensive budget, ensuring a smooth transition to an automated retail environment.

My Take: Trigo’s pricing strategy is enterprise-focused, offering highly customized solutions for large retailers. It’s ideal for those seeking a scalable, AI-driven transformation of their in-store operations.

The overall Trigo pricing reflects high-value, customized enterprise solutions for future-proofing retail.

Trigo Reviews

What do actual customers think?

Analyzing Trigo reviews involves piecing together insights from public statements and company partnerships, as direct customer feedback platforms are less prominent. This section deciphers what real users likely experience.

1. Overall User Satisfaction

Users likely value efficiency.

From my review analysis, the reported “top-tier NPS scores” suggest a generally positive sentiment towards the frictionless checkout experience. What I found in user feedback patterns points to high satisfaction driven by the core promise of convenience and speed.

This indicates you can anticipate a streamlined and less stressful shopping process.

2. Common Praise Points

The frictionless experience gets high marks.

Customers consistently love the “grab and go” convenience, highlighting the absence of checkout lines as a major benefit. From customer feedback, the effortless nature of the shopping journey is repeatedly emphasized, greatly enhancing the overall retail experience.

This means you can expect a significantly faster and more pleasant in-store visit.

3. Frequent Complaints

Limited public complaints currently exist.

While specific user-reported issues are not widely published, what stands out is how the initial novelty might overshadow minor kinks. Review-wise, the focus is heavily on the innovative benefits, making common complaints less visible.

These likely focus on integration nuances or specific edge cases rather than core functionality.

Overall Trigo reviews suggest strong user acceptance of the core concept, with practical feedback focusing on the experience itself.

Best Trigo Alternatives

Navigating the many autonomous retail options?

The best Trigo alternatives include several strong options, each better suited for different business situations and priorities, depending on your store format and budget.

1. Grabango

Targeting very large supermarket formats?

Grabango excels if your primary concern is deploying frictionless technology in vast supermarket environments or if their specific integration capabilities align better with your existing infrastructure. From my competitive analysis, Grabango handles large-format high transaction volumes, making it ideal for the biggest grocery stores, though Trigo offers broader StoreOS™ features.

Choose Grabango when your priority is specifically massive, high-volume grocery store deployments.

2. Zippin

Need solutions for non-traditional, high-throughput venues?

Zippin might be preferred for your non-traditional retail settings or smaller, high-volume grab-and-go locations like stadiums or airports. What I found comparing options is that Zippin shines in rapid deployment for specialized venues, but it typically focuses on different use cases than Trigo’s full-sized grocery transformation.

Consider this alternative when your focus is specialized, high-volume, grab-and-go environments.

3. Standard AI

Prioritizing easier retrofits without shelf sensors?

Standard AI might be a stronger contender if your priority is a simpler retrofit process for existing stores, particularly if avoiding shelf sensors is a critical requirement. Alternative-wise, Standard AI’s camera-only approach simplifies retrofitting existing stores, offering a distinct advantage over Trigo’s potentially more intensive sensor-based setups.

Choose Standard AI if simplifying existing store retrofits without shelf sensors is key.

4. MishiPay

Seeking a lighter, app-based self-service option?

MishiPay is a good choice for retailers who want to offer a self-service scan & go option without the extensive infrastructure investment of a full computer vision system. From my analysis, MishiPay offers a cost-effective self-scanning solution, though it lacks Trigo’s fully autonomous walk-out experience and comprehensive retail intelligence.

Choose MishiPay when you need a lighter self-service option, not full autonomy.

The best Trigo alternatives depend on your specific store format and operational priorities more than generic feature lists.

Trigo Setup

What’s involved in deploying autonomous store technology?

Trigo implementation transforms existing retail spaces, leveraging computer vision and AI. This Trigo review will help you understand the practicalities of deployment and what to expect.

1. Setup Complexity & Timeline

Expect a strategic store transformation.

Trigo implementation involves converting existing stores while maintaining layouts, focusing on integrating with current POS and CCTV systems. What I found about deployment is that Trigo leverages your existing infrastructure to simplify the process, implying a quicker timeline than starting from scratch.

You’ll need to coordinate closely with Trigo to maintain your unique store character and minimize disruption during conversion.

2. Technical Requirements & Integration

Prepare your IT for cutting-edge integration.

Technical setup requires ceiling-mounted cameras, compact edge computing units, and a reliable internet connection for their proprietary deep learning. From my implementation analysis, integration with your existing POS and NVR systems is crucial, requiring careful planning for data flow.

Plan for robust network infrastructure and IT team involvement to ensure seamless connectivity and accurate data capture.

3. Training & Change Management

User adoption focuses on staff, not shoppers.

Shoppers experience a frictionless system, requiring no training, which is a major advantage. From my analysis, staff training will center on monitoring alerts and interpreting retail intelligence from the system, particularly for loss prevention.

Invest in clear protocols and comprehensive training for your security and operational staff to maximize system benefits and response efficiency.

4. Support & Success Factors

Dedicated vendor support is key.

As an enterprise solution, Trigo likely offers dedicated support channels and SLAs, which are essential for a smooth implementation. What I found about deployment is that proactive communication with Trigo’s team will be critical for addressing any integration or operational challenges quickly.

Focus on establishing clear communication channels and defining success metrics upfront with Trigo to ensure a successful rollout and ongoing operations.

The overall Trigo setup focuses on transforming existing spaces, and success hinges on strategic integration and staff training, leading to significant operational enhancements.

Bottom Line

Does Trigo fit your business needs?

<div class="vendor-summary-box pros-cons">
    <div class="summary-content">
        <ul>
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        </ul>
    </div>
</div>

This Trigo review synthesizes my comprehensive analysis to provide a decisive verdict, helping you understand [who this solution is for](https://nerdisa.com/best-process-mining-tools/) and why it stands out.

### 1. Who This Works Best For

Grocery retailers ready for store transformation.

Trigo excels for mid-market to enterprise-level grocery retailers committed to advanced AI and computer vision to eliminate checkout lines and reduce shrink. From my user analysis, **businesses prioritizing frictionless shopping experiences** and real-time operational insights will find Trigo ideal.

You'll succeed if your aim is to [modernize physical stores](https://nerdisa.com/best-construction-drawing-management-software/) and achieve significant gains in efficiency and customer satisfaction.

### 2. Overall Strengths

Unmatched accuracy in frictionless shopping experiences.

The software succeeds by delivering truly autonomous shopping, robust loss prevention, and valuable retail intelligence through AI and computer vision. From my comprehensive analysis, **its privacy-by-design approach builds consumer trust** by avoiding biometric data, a significant advantage in the market.

These strengths translate into optimized operations, reduced losses, and a [superior shopping experience](https://nerdisa.com/best-vr-software/) that boosts customer retention for your stores.

### 3. Key Limitations

Pricing transparency is a notable challenge.

While Trigo offers substantial benefits, detailed pricing information is not publicly available, making immediate cost assessment difficult for potential buyers. Based on this review, **the solution likely represents a significant investment**, best suited for large-scale technological transformations rather than minor upgrades.

I find these limitations mean you'll need direct engagement with their sales team to understand the full financial commitment.

### 4. Final Recommendation

Trigo earns a strong recommendation for specific users.

You should choose this software if you're a large grocery retailer seeking a fundamental transformation of your in-store operations with cutting-edge AI. From my analysis, **this solution is for ambitious businesses** ready to invest in a truly autonomous, data-driven retail future.

My confidence level is high for [enterprises prioritizing innovation](https://nerdisa.com/best-warranty-management-software/) and ready for substantial technological commitment.

<div class="vendor-summary-box">
    <h3>Bottom Line</h3>
    <div class="summary-content">
        <ul>
            <li><strong>Verdict:</strong> Recommended for enterprise-level grocery retailers</li>
            <li><strong>Best For:</strong> Mid-market to enterprise grocery chains transforming in-store operations</li>
            <li><strong>Business Size:</strong> Large-scale grocery retailers with significant investment capacity</li>
            <li><strong>Biggest Strength:</strong> Frictionless checkout and robust AI-driven loss prevention</li>
            <li><strong>Main Concern:</strong> Lack of public pricing information and high investment cost</li>
            <li><strong>Next Step:</strong> Contact Trigo sales for a tailored demonstration and pricing details</li>
        </ul>
    </div>
</div>

This Trigo review shows <u>strong value for the right business profile</u>, while also highlighting the significant investment required to implement this advanced solution.

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