Lifetimely
Lifetimely is a profit tracking and LTV analytics software that integrates your Shopify data with marketing costs to provide real-time profitability insights and customer behavior patterns.
Triple Whale
Triple Whale is a central data platform that helps e-commerce brands track marketing performance, manage attribution, and optimize profitability through a unified dashboard and AI-driven insights.
Quick Comparison
| Feature | Lifetimely | Triple Whale |
|---|---|---|
| Website | lifetimely.io | triplewhale.com |
| Pricing Model | Freemium | Freemium |
| Starting Price | Free | Free |
| FREE Trial | ✓ 14 days free trial | ✘ No free trial |
| Free Plan | ✓ Has free plan | ✓ Has free plan |
| Product Demo | ✘ No product demo | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2019 | 2021 |
| Headquarters | Helsinki, Finland | Columbus, USA |
Overview
Lifetimely
Lifetimely helps you move beyond basic revenue tracking by calculating your actual bottom-line profit in real-time. By automatically pulling data from Shopify, shipping carriers, and your ad platforms, it eliminates the need for complex spreadsheets. You can see exactly how much you are making after COGS, shipping, transaction fees, and ad spend are deducted from your gross sales.
The platform specializes in Customer Lifetime Value (LTV) and retention metrics, showing you which customer segments are the most profitable over time. You can use these insights to determine how much you can afford to spend on customer acquisition while maintaining healthy margins. It is designed specifically for Shopify store owners and e-commerce managers who need to make data-driven decisions about their marketing budget and product mix.
Triple Whale
Triple Whale acts as the central nervous system for your e-commerce business by consolidating data from Shopify, advertising platforms, and shipping carriers into one dashboard. You can stop jumping between tabs and finally see your true net profit, customer lifetime value, and marketing performance in real-time. It solves the fragmentation problem by providing a single source of truth for your entire team.
The platform is specifically designed for Shopify brands ranging from scaling startups to high-volume enterprise stores. You can use its proprietary Pixel technology to bypass tracking limitations and understand exactly which ads are driving sales. By centralizing your financial and marketing data, you can make faster decisions to scale winning campaigns and cut underperforming ones before they drain your budget.
Overview
Lifetimely Features
- Real-Time Profit Dashboard Track your net profit automatically by syncing sales data with your marketing spend, shipping costs, and transaction fees.
- LTV & Retention Analysis Discover your most valuable customers and predict future buying behavior using advanced cohort analysis and lifetime value tracking.
- Marketing Spend Integration Connect your Facebook, Google, and TikTok ad accounts to see your combined ROAS and CAC across all channels.
- Automated P&L Reports Generate professional profit and loss statements instantly without manually exporting data or managing messy spreadsheets.
- Product Level Analytics Identify which specific products drive the highest repeat purchase rates and contribute most to your long-term growth.
- Benchmarking Tools Compare your store's performance against similar brands in your industry to see where you can improve your margins.
Triple Whale Features
- The Pixel. Track the full customer journey with first-party data to see exactly which ads generated sales across all your social platforms.
- Summary Dashboard. Monitor your blended ROAS, net profit, and operational costs in one unified view that updates automatically throughout the day.
- Moby AI. Ask questions about your data in plain English and receive instant insights or visualizations to guide your next marketing move.
- Creative Cockpit. Analyze the performance of your ad visuals and copy to identify which creative elements are actually resonating with your audience.
- LTV Projection. Predict the future value of your customers using historical data so you can determine exactly how much you can afford to spend on acquisition.
- Influencer Tracking. Manage your affiliate and influencer programs by tracking specific discount codes and links to measure their direct impact on your bottom line.
Pricing Comparison
Lifetimely Pricing
- Up to 50 orders per month
- Real-time profit dashboard
- Basic LTV metrics
- Ad platform integrations
- Mobile app access
- Everything in Free, plus:
- Up to 250 orders per month
- Advanced cohort analysis
- Product-level profitability
- Automated email reports
- Custom cost uploads
Triple Whale Pricing
- Unlimited users
- Shopify integration
- Basic summary dashboard
- Mobile app access
- Net profit tracking
- Everything in Free, plus:
- Triple Whale Pixel
- First-party data tracking
- Marketing attribution models
- Unlimited ad account connections
- Live chat support
Pros & Cons
Lifetimely
Pros
- Simplifies complex profit calculations into one easy dashboard
- Excellent cohort analysis for tracking long-term customer value
- Seamless integration with major ad platforms and Shopify
- Saves hours of manual data entry in spreadsheets
Cons
- Pricing increases quickly as your order volume grows
- Initial setup of COGS and shipping costs takes time
- Limited to Shopify and Amazon ecosystems currently
Triple Whale
Pros
- Provides a clear view of true net profit
- Mobile app allows for easy performance monitoring
- Simplifies complex attribution across multiple ad channels
- Consolidates fragmented data into one readable dashboard
Cons
- Pricing increases significantly as your revenue grows
- Initial setup of the Pixel requires technical attention
- Occasional data discrepancies between platform and Shopify