Contently
Contently is a comprehensive content marketing platform that combines enterprise-grade technology with a managed marketplace of creative talent to help you create, manage, and optimize high-performing content.
Uberflip
Uberflip is a content experience platform that helps you create, manage, and optimize personalized content journeys to accelerate your buyer journey and generate more high-quality marketing leads.
Quick Comparison
| Feature | Contently | Uberflip |
|---|---|---|
| Website | contently.com | uberflip.com |
| Pricing Model | Custom | Custom |
| Starting Price | Custom Pricing | Custom Pricing |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2010 | 2012 |
| Headquarters | New York, USA | Toronto, Canada |
Overview
Contently
Contently provides you with a centralized platform to manage your entire content lifecycle from ideation to distribution. You can streamline your production workflows, manage internal and external contributors, and ensure brand consistency across all your global marketing initiatives. The platform is designed to solve the complexity of scaling high-quality content creation for large organizations.
You get access to a vetted network of over 160,000 freelance creatives, including writers, editors, and videographers, directly within your dashboard. By using their proprietary data insights, you can identify content gaps and predict which topics will resonate most with your specific audience. It effectively replaces fragmented tools with a single system of record for your brand's stories.
Uberflip
Uberflip is a content experience platform that helps you take control of your content and how your audience consumes it. Instead of sending prospects to a static blog or a buried PDF, you can build centralized content hubs that organize your videos, articles, and whitepapers into a cohesive, searchable experience. You can quickly spin up personalized streams of content for specific accounts, industries, or stages of the buying cycle without needing a developer.
The platform enables you to track how your audience interacts with every piece of content, giving you the data needed to see what actually drives conversions. By integrating directly with your marketing automation and CRM systems, you can trigger automated follow-ups based on real engagement. It is designed primarily for mid-market and enterprise B2B marketing teams who need to scale their demand generation and account-based marketing efforts through better content delivery.
Overview
Contently Features
- Smart Talent Matching Find and hire the perfect freelance experts from a vetted network of 160,000+ creatives based on your specific industry.
- Visual Editorial Calendar Plan your entire content strategy and track production status across teams with a drag-and-drop visual interface.
- Customizable Workflows Build automated approval paths that match your internal processes to ensure every piece of content meets your standards.
- Content Value Analytics Measure the actual ROI of your content by tracking engagement metrics and calculating the cost-per-click equivalent of your organic reach.
- Global Brand Governance Store all your brand guidelines and assets in one place to ensure every contributor stays on-brand and compliant.
- Strategy Suite Use data-driven insights to identify high-opportunity topics and plan your content calendar based on what your audience actually wants.
Uberflip Features
- Content Hubs. Centralize all your blog posts, videos, and social feeds into one beautiful, searchable destination that you fully control.
- Marketing Streams. Curate specific collections of content for different campaigns or buyer personas to keep your audience engaged longer.
- Sales Streams. Empower your sales team to create personalized content landing pages for prospects in seconds to accelerate deals.
- AI Content Recommendations. Keep visitors on your site longer by automatically suggesting the most relevant next piece of content based on their behavior.
- Smart Filters. Help your audience find exactly what they need with intuitive tagging and filtering options across your entire library.
- Engagement Analytics. See exactly which assets are performing and identify which topics are driving the most pipeline for your business.
- Dynamic Personalization. Swap out logos, headlines, and calls-to-action automatically to make every visitor feel like the experience was built for them.
- Lead Capture Overlays. Place customizable calls-to-action and lead forms directly on top of your content to boost your conversion rates.
Pricing Comparison
Contently Pricing
Uberflip Pricing
Pros & Cons
Contently
Pros
- Access to high-quality vetted freelance talent
- Centralized view of all content projects
- Robust analytics for measuring content performance
- Excellent customer success and strategic support
- Streamlined payment processing for external contributors
Cons
- High price point for smaller teams
- Steep learning curve for advanced features
- Platform interface can feel occasionally sluggish
- Limited flexibility in some automated workflows
Uberflip
Pros
- Makes it incredibly easy to organize massive content libraries
- Empowers non-technical marketers to build landing pages quickly
- Strong integration with major marketing automation platforms
- Significantly improves the visual presentation of B2B content
- Provides clear visibility into content-driven revenue
Cons
- Initial setup and tagging can be time-consuming
- Premium pricing makes it inaccessible for small startups
- Some advanced design customizations require CSS knowledge
- Reporting interface can feel overwhelming for new users