Drip
Drip is a marketing automation platform designed specifically for e-commerce brands to build personalized customer journeys through email, SMS, and onsite campaigns that drive repeat sales and revenue.
Unbounce
Unbounce is a conversion intelligence platform that helps you create high-converting landing pages, popups, and sticky bars to grow your business and optimize your marketing campaigns effectively.
Quick Comparison
| Feature | Drip | Unbounce |
|---|---|---|
| Website | drip.com | unbounce.com |
| Pricing Model | Subscription | Subscription |
| Starting Price | $39/month | $99/month |
| FREE Trial | ✓ 14 days free trial | ✓ 14 days free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2012 | 2009 |
| Headquarters | Minneapolis, USA | Vancouver, Canada |
Overview
Drip
Drip is a specialized marketing automation platform built to help your e-commerce store grow by turning first-time shoppers into loyal customers. Instead of sending generic blasts, you can create highly personalized experiences based on how your customers browse and buy. You can easily sync your store data from platforms like Shopify or WooCommerce to see exactly what your customers are doing in real-time.
The platform allows you to automate your entire marketing strategy, from welcome series and abandoned cart reminders to post-purchase follow-ups. You can manage your email, SMS, and onsite pop-ups all from one dashboard to ensure your messaging stays consistent. It is designed for growing online brands that need sophisticated automation without the technical complexity of enterprise-level tools.
Unbounce
Unbounce helps you create professional, high-converting landing pages without needing a developer or technical skills. You can build custom pages from scratch or use over 100 conversion-optimized templates that you can easily adapt to your brand. The platform focuses on helping you turn more of your ad traffic into leads and sales through smart features like A/B testing and dynamic text replacement.
You can also use AI-powered tools to generate copy and automatically route visitors to the page version where they are most likely to convert. Whether you are running a small boutique agency or managing marketing for a large enterprise, the platform provides the tools you need to scale your digital marketing efforts and see a higher return on your advertising spend.
Overview
Drip Features
- Visual Workflow Builder Build complex customer journeys with a drag-and-drop interface to automate your marketing based on real-time shopper behavior.
- Deep E-commerce Segments Group your customers by what they bought, how much they spent, or when they last visited your online store.
- Onsite Campaigns Create targeted pop-ups and forms that match your brand to capture more leads and offer timely discounts to shoppers.
- Multi-Channel SMS Send personalized text messages alongside your emails to reach customers on their mobile devices for time-sensitive promotions.
- Dynamic Content Insert personalized product recommendations and unique discount codes directly into your emails to increase your click-through rates.
- Detailed Revenue Dashboards Track exactly how much money your automated emails and SMS campaigns are generating with clear, e-commerce-focused analytics.
Unbounce Features
- Drag-and-Drop Builder. Create custom landing pages exactly how you want them by moving any element anywhere on the page without coding.
- Smart Traffic. Route your visitors to the best-performing page version automatically using AI to increase your overall conversion rates.
- Dynamic Text Replacement. Match your landing page copy to the specific keywords your visitors searched for to increase relevance and quality scores.
- Popups and Sticky Bars. Launch targeted offers and announcements across your entire website to capture more leads without building new pages.
- A/B Testing. Run split tests on your pages to see which headlines, images, or buttons resonate most with your target audience.
- AI Copywriting. Generate high-performing marketing copy for your pages, ads, and emails in seconds using the built-in Smart Copy tool.
Pricing Comparison
Drip Pricing
- Unlimited email sends
- Onsite campaign tools
- Visual automation builder
- Email and chat support
- Deep e-commerce integrations
- Advanced segmentation
- Everything in the 2.5k tier, plus:
- Increased contact limit
- Unlimited email sends
- Full access to all integrations
- Dynamic product blocks
- Revenue attribution reporting
Unbounce Pricing
- Up to 500 conversions
- Up to 20,000 visitors
- 1 connected domain
- Unlimited landing pages
- Unlimited popups & sticky bars
- AI copywriting assistant
- Everything in Launch, plus:
- Up to 1,000 conversions
- Up to 30,000 visitors
- 5 connected domains
- Smart Traffic AI routing
- A/B testing capabilities
Pros & Cons
Drip
Pros
- Powerful automation workflows that are easy to build
- Deep integration with Shopify and WooCommerce stores
- Excellent segmentation based on specific purchase history
- Clean and intuitive user interface for marketers
- Reliable email deliverability for transactional messages
Cons
- Pricing increases quickly as your list grows
- SMS credits require an additional monthly cost
- Learning curve for advanced liquid templating features
Unbounce
Pros
- Total creative freedom with the drag-and-drop builder
- Excellent mobile responsive design tools and previews
- Fast and helpful customer support team
- High-quality templates that look professional out of the box
Cons
- Higher starting price compared to basic competitors
- Steep learning curve for the advanced builder
- Strict limits on visitor counts and conversions