Custify
Custify is a customer success platform designed for B2B SaaS companies to reduce churn, increase retention, and boost customer lifetime value through automated health scoring and lifecycle management.
UserGuiding
UserGuiding is a no-code user onboarding platform that helps you create interactive product tours, checklists, and resource centers to improve user activation and retention rates.
Quick Comparison
| Feature | Custify | UserGuiding |
|---|---|---|
| Website | custify.com | userguiding.com |
| Pricing Model | Custom | Subscription |
| Starting Price | Custom Pricing | $89/month |
| FREE Trial | ✘ No free trial | ✓ 14 days free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2018 | 2018 |
| Headquarters | Bucharest, Romania | San Francisco, USA |
Overview
Custify
Custify helps you manage your B2B SaaS customer relationships by bringing all your data into one clear view. Instead of jumping between different tools, you can see product usage, support tickets, and billing information in a single dashboard. This allows you to identify which customers are struggling and which are ready for an upgrade before they even reach out to you.
You can automate your entire customer success workflow, from onboarding new clients to setting up renewal alerts. The platform proactively notifies you when a customer's health score drops, so you can intervene immediately. By focusing on actionable insights rather than just data collection, you can spend less time on manual tracking and more time building meaningful relationships that drive long-term growth.
UserGuiding
UserGuiding helps you build interactive product walkthroughs and onboarding flows without writing a single line of code. You can guide your new users through your interface using step-by-step highlights, tooltips, and modals that trigger based on their behavior. This approach ensures your customers find value in your software immediately, reducing the burden on your support team and preventing early churn.
Beyond simple tours, you can implement onboarding checklists to gamify the learning process and resource centers to provide self-service help directly within your app. The platform also includes built-in analytics so you can track how users interact with your guides and identify where they get stuck. It is designed for product managers, marketers, and customer success teams at SaaS companies of all sizes who need to move fast and iterate on their user experience.
Overview
Custify Features
- Customer Health Scoring Define custom health scores based on product usage and engagement so you know exactly which accounts need your attention.
- Automated Playbooks Trigger automated tasks and emails based on customer behavior to ensure every client receives the right message at the right time.
- Lifecycle Management Track your customers through every stage of their journey, from initial onboarding to successful renewal and expansion.
- 360-Degree Customer View Consolidate data from your CRM, support desk, and billing system into one unified profile for every customer.
- Task Management Organize your daily workflow with automated task assignments and reminders that keep your team focused on hitting retention goals.
- Usage Tracking Monitor how your customers actually use your software to identify feature adoption gaps and opportunities for upselling.
UserGuiding Features
- Interactive Guides. Create step-by-step product tours that highlight specific elements of your interface to lead users to their 'aha' moment.
- Onboarding Checklists. Give your users a clear sense of progress by grouping essential tasks into a checklist that rewards completion.
- Resource Centers. Build an in-app help hub where users can search your knowledge base or trigger guides without leaving the page.
- User Segmentation. Target specific groups of users based on their attributes or behavior to ensure they only see relevant onboarding content.
- NPS & Surveys. Collect feedback directly inside your application using Net Promoter Score surveys to measure customer satisfaction in real-time.
- No-Code Editor. Design and deploy your guides using a simple point-and-click browser extension that requires zero technical or coding skills.
Pricing Comparison
Custify Pricing
UserGuiding Pricing
- Up to 2,500 Monthly Active Users
- Unlimited guides and hotspots
- User segmentation
- Email and chat support
- UserGuiding branding removed
- Google Analytics integration
- Everything in Basic, plus:
- Up to 20,000 Monthly Active Users
- Unlimited guides and checklists
- Resource centers
- NPS surveys
- Dedicated success manager
Pros & Cons
Custify
Pros
- Highly customizable health scoring and automation playbooks
- Responsive customer support team during the implementation phase
- Clean and intuitive interface that simplifies complex data
- Deep integrations with popular CRM and support tools
Cons
- Initial setup requires significant time and data mapping
- No public pricing makes budget planning difficult initially
- Learning curve for building complex automated workflows
UserGuiding
Pros
- Extremely easy to set up without developer help
- Highly responsive and helpful customer support team
- Clean and intuitive user interface for builders
- Great value for money compared to enterprise rivals
- Flexible segmentation for personalized user experiences
Cons
- Limited design customization for complex UI elements
- Analytics dashboard could provide deeper behavioral insights
- Chrome extension occasionally glitches on certain web frameworks