GWI
GWI is a consumer insights platform that provides on-demand access to audience data and market research across 50+ countries to help you understand global consumer behavior.
Userlytics
Userlytics is a comprehensive user testing platform that provides remote usability testing and UX research tools to help you capture high-quality video insights from your target audience.
Quick Comparison
| Feature | GWI | Userlytics |
|---|---|---|
| Website | gwi.com | userlytics.com |
| Pricing Model | Custom | Subscription |
| Starting Price | Custom Pricing | $99/month |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✓ Has free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2009 | 2009 |
| Headquarters | London, UK | Miami, USA |
Overview
GWI
GWI gives you instant access to deep consumer insights through a massive global panel of over 2.7 billion people. Instead of waiting weeks for custom research, you can query their database to understand what your target audience thinks, feels, and does. You can build detailed buyer personas, track brand health, and identify emerging market trends using an intuitive interface that requires no data science background.
The platform helps you validate your marketing strategies with hard data rather than guesswork. You can analyze everything from social media habits and purchase drivers to lifestyle choices and media consumption. Whether you are planning a global campaign or localized product launch, you get the granular data needed to reach the right people with the right message.
Userlytics
Userlytics is a remote user testing platform that helps you see and hear how real people interact with your website, mobile app, or prototype. You can record the screens and voices of participants as they complete specific tasks you define, giving you direct insight into where they struggle or succeed. The platform handles everything from participant recruitment to video hosting, so you can focus on analyzing the results rather than managing logistics.
You can test across any device and capture picture-in-picture video of the participant’s face and screen simultaneously. This allows you to observe non-verbal cues and emotional reactions alongside their technical interactions. Whether you are validating a new design concept or optimizing an existing checkout flow, the platform provides the qualitative and quantitative data you need to make informed product decisions.
Overview
GWI Features
- Audience Builder Create highly specific audience segments using thousands of data points like demographics, interests, and online behaviors.
- Global Coverage Access consistent consumer data across more than 50 markets to compare regional differences and global trends.
- Chart Creator Transform complex data into professional charts and presentations instantly with built-in visualization tools.
- Brand Tracking Monitor how your brand is perceived over time and see how you stack up against your main competitors.
- GWI Zeitgeist Get monthly updates on topical issues and current events to keep your marketing relevant to the moment.
- Crosstab Analysis Run deep-dive queries to find correlations between different consumer traits and habits with just a few clicks.
Userlytics Features
- Picture-in-Picture Recording. Watch your participants' facial expressions and screen interactions simultaneously to understand the 'why' behind their behavior.
- Global Participant Panel. Access over 2 million vetted testers worldwide or invite your own customers to get feedback from your exact target audience.
- Live Conversations. Conduct moderated 1-on-1 interviews in real-time to dig deeper into user motivations and ask follow-up questions instantly.
- Automated Transcriptions. Save hours of manual work with AI-generated transcripts that allow you to search for specific keywords within your session videos.
- Card Sorting & Tree Testing. Optimize your information architecture by discovering how your users naturally categorize information and navigate your site structure.
- Prototype Testing. Connect your Figma, Adobe XD, or InVision prototypes to get user feedback before you spend a single dollar on development.
- Highlight Reels. Clip the most impactful moments from your user sessions and stitch them together to share key insights with your stakeholders.
- Native App Testing. Test your mobile applications directly on iOS and Android devices to ensure a smooth experience across all screen sizes.
Pricing Comparison
GWI Pricing
Userlytics Pricing
- Unlimited seats and accounts
- Unlimited sessions and studies
- Moderated and unmoderated testing
- Quantitative and qualitative tools
- Dedicated account manager
- SSO and advanced security
- Everything in standard tools, plus:
- Pay only for the participants you need
- Access to global panel
- Picture-in-picture recording
- Automated transcriptions
- Standard support
Pros & Cons
GWI
Pros
- Massive global sample size ensures data reliability
- User-friendly interface makes data analysis accessible
- Frequent data updates keep insights current
- Excellent visualization tools for quick reporting
- Granular filtering options for niche audiences
Cons
- Premium pricing can be high for small agencies
- Learning curve for complex crosstab queries
- Some niche markets have less frequent updates
Userlytics
Pros
- Extremely easy to set up and launch studies quickly
- Excellent customer support and dedicated account management
- High-quality video and audio recordings of participants
- Flexible pricing options for small and large projects
- Robust global panel makes recruiting niche audiences simple
Cons
- User interface can feel slightly dated compared to competitors
- Analysis tools for quantitative data are somewhat basic
- Mobile testing setup can be tricky for some participants