Drip
Drip is a marketing automation platform designed specifically for e-commerce brands to build personalized customer journeys through email, SMS, and onsite campaigns that drive repeat sales and revenue.
Viral Loops
Viral Loops is a referral marketing software that allows you to create and launch viral giveaways, waitlists, and ambassador programs to grow your customer base through word-of-mouth.
Quick Comparison
| Feature | Drip | Viral Loops |
|---|---|---|
| Website | drip.com | viral-loops.com |
| Pricing Model | Subscription | Subscription |
| Starting Price | $39/month | $49/month |
| FREE Trial | ✓ 14 days free trial | ✓ 14 days free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2012 | 2016 |
| Headquarters | Minneapolis, USA | London, UK |
Overview
Drip
Drip is a specialized marketing automation platform built to help your e-commerce store grow by turning first-time shoppers into loyal customers. Instead of sending generic blasts, you can create highly personalized experiences based on how your customers browse and buy. You can easily sync your store data from platforms like Shopify or WooCommerce to see exactly what your customers are doing in real-time.
The platform allows you to automate your entire marketing strategy, from welcome series and abandoned cart reminders to post-purchase follow-ups. You can manage your email, SMS, and onsite pop-ups all from one dashboard to ensure your messaging stays consistent. It is designed for growing online brands that need sophisticated automation without the technical complexity of enterprise-level tools.
Viral Loops
Viral Loops is a referral marketing platform designed to help you turn your existing customers into active promoters. Instead of relying solely on paid ads, you can build custom referral programs, pre-launch waitlists, and milestone-based giveaways that encourage people to share your brand with their network. You can choose from a variety of proven templates inspired by successful companies like Dropbox and Airbnb, allowing you to launch a professional campaign in minutes without needing a developer.
The platform integrates directly with your website, e-commerce store, or email provider to track referrals and distribute rewards automatically. Whether you are a startup looking to build early hype or an established e-commerce brand aiming to lower acquisition costs, you can manage the entire viral loop from a single dashboard. It simplifies the technical side of word-of-mouth marketing so you can focus on creating rewards that your audience actually wants.
Overview
Drip Features
- Visual Workflow Builder Build complex customer journeys with a drag-and-drop interface to automate your marketing based on real-time shopper behavior.
- Deep E-commerce Segments Group your customers by what they bought, how much they spent, or when they last visited your online store.
- Onsite Campaigns Create targeted pop-ups and forms that match your brand to capture more leads and offer timely discounts to shoppers.
- Multi-Channel SMS Send personalized text messages alongside your emails to reach customers on their mobile devices for time-sensitive promotions.
- Dynamic Content Insert personalized product recommendations and unique discount codes directly into your emails to increase your click-through rates.
- Detailed Revenue Dashboards Track exactly how much money your automated emails and SMS campaigns are generating with clear, e-commerce-focused analytics.
Viral Loops Features
- Referral Templates. Launch proven campaign styles like the Milestone Factory or Startup Pre-launch using pre-built templates inspired by world-class brands.
- Viral Widgets. Embed customizable sharing widgets and referral counters directly onto your website to encourage instant participation from your visitors.
- Automated Rewards. Set up automatic email triggers to notify winners and distribute digital rewards or coupon codes the moment a referral goal is met.
- Participant Dashboard. Give your users a dedicated space to track their own referral progress, view their rank, and see how many rewards they have earned.
- Fraud Detection. Protect your campaigns from fake entries and self-referrals with built-in security features that flag suspicious activity automatically.
- E-commerce Integration. Connect your Shopify or WooCommerce store to reward customers for successful purchases made through their unique referral links.
Pricing Comparison
Drip Pricing
- Unlimited email sends
- Onsite campaign tools
- Visual automation builder
- Email and chat support
- Deep e-commerce integrations
- Advanced segmentation
- Everything in the 2.5k tier, plus:
- Increased contact limit
- Unlimited email sends
- Full access to all integrations
- Dynamic product blocks
- Revenue attribution reporting
Viral Loops Pricing
- Up to 1,000 participants
- Unlimited campaigns
- Viral Loops branding
- Standard templates
- Basic integrations
- Email support
- Everything in Start-up, plus:
- Up to 3,000 participants
- Remove Viral Loops branding
- Custom CSS for widgets
- Advanced integrations
- Priority support
Pros & Cons
Drip
Pros
- Powerful automation workflows that are easy to build
- Deep integration with Shopify and WooCommerce stores
- Excellent segmentation based on specific purchase history
- Clean and intuitive user interface for marketers
- Reliable email deliverability for transactional messages
Cons
- Pricing increases quickly as your list grows
- SMS credits require an additional monthly cost
- Learning curve for advanced liquid templating features
Viral Loops
Pros
- Extremely fast setup using pre-built campaign templates
- Clean and intuitive interface for managing participants
- Seamless integration with popular landing page builders
- Responsive customer support team for technical help
Cons
- Participant limits can feel restrictive for viral hits
- Customization options require CSS knowledge for advanced looks
- No forever-free plan for very small startups