Ortto
Ortto is a unified customer journey platform that combines marketing automation, customer data, and advanced analytics to help you attract, engage, and retain customers through personalized multi-channel experiences.
Viral Loops
Viral Loops is a referral marketing software that allows you to create and launch viral giveaways, waitlists, and ambassador programs to grow your customer base through word-of-mouth.
Quick Comparison
| Feature | Ortto | Viral Loops |
|---|---|---|
| Website | ortto.com | viral-loops.com |
| Pricing Model | Subscription | Subscription |
| Starting Price | $599/month | $49/month |
| FREE Trial | ✓ 14 days free trial | ✓ 14 days free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2015 | 2016 |
| Headquarters | Sydney, Australia | London, UK |
Overview
Ortto
Ortto is a unified platform that brings your customer data, marketing automation, and analytics together in one place. Instead of jumping between disconnected tools, you can see exactly how your customers interact with your brand across every touchpoint. You can build complex automated journeys that trigger based on real-time behaviors, ensuring you always send the right message at the perfect moment.
The platform helps you break down data silos by connecting your existing tech stack—like your billing system, support desk, and website—into a single customer view. Whether you are a growing startup or an established enterprise, you can use these insights to personalize emails, SMS, and in-app messages. It simplifies the process of turning raw data into actionable marketing campaigns that drive measurable growth for your business.
Viral Loops
Viral Loops is a referral marketing platform designed to help you turn your existing customers into active promoters. Instead of relying solely on paid ads, you can build custom referral programs, pre-launch waitlists, and milestone-based giveaways that encourage people to share your brand with their network. You can choose from a variety of proven templates inspired by successful companies like Dropbox and Airbnb, allowing you to launch a professional campaign in minutes without needing a developer.
The platform integrates directly with your website, e-commerce store, or email provider to track referrals and distribute rewards automatically. Whether you are a startup looking to build early hype or an established e-commerce brand aiming to lower acquisition costs, you can manage the entire viral loop from a single dashboard. It simplifies the technical side of word-of-mouth marketing so you can focus on creating rewards that your audience actually wants.
Overview
Ortto Features
- Visual Journey Builder Create sophisticated automated workflows with a drag-and-drop canvas to guide customers through personalized brand experiences.
- Unified Customer Profiles See a complete timeline of every interaction a customer has with your business across all integrated platforms.
- Multi-channel Messaging Reach your audience wherever they are by sending coordinated messages via email, SMS, and in-app notifications.
- Real-time Analytics Track your campaign performance and ROI instantly with customizable dashboards that show exactly what drives conversions.
- Advanced Segmentation Group your audience based on their behavior, traits, or purchase history to deliver highly relevant content.
- AI Content Generation Speed up your campaign creation by using built-in AI tools to write high-performing email subject lines.
Viral Loops Features
- Referral Templates. Launch proven campaign styles like the Milestone Factory or Startup Pre-launch using pre-built templates inspired by world-class brands.
- Viral Widgets. Embed customizable sharing widgets and referral counters directly onto your website to encourage instant participation from your visitors.
- Automated Rewards. Set up automatic email triggers to notify winners and distribute digital rewards or coupon codes the moment a referral goal is met.
- Participant Dashboard. Give your users a dedicated space to track their own referral progress, view their rank, and see how many rewards they have earned.
- Fraud Detection. Protect your campaigns from fake entries and self-referrals with built-in security features that flag suspicious activity automatically.
- E-commerce Integration. Connect your Shopify or WooCommerce store to reward customers for successful purchases made through their unique referral links.
Pricing Comparison
Ortto Pricing
- Up to 10,000 contacts
- Unlimited users
- Email & SMS marketing
- Visual journey builder
- Custom dashboards
- Standard integrations
- Everything in Professional, plus:
- Up to 20,000 contacts
- Advanced security features
- Priority support access
- Custom activity tracking
- Advanced data retention
Viral Loops Pricing
- Up to 1,000 participants
- Unlimited campaigns
- Viral Loops branding
- Standard templates
- Basic integrations
- Email support
- Everything in Start-up, plus:
- Up to 3,000 participants
- Remove Viral Loops branding
- Custom CSS for widgets
- Advanced integrations
- Priority support
Pros & Cons
Ortto
Pros
- Powerful data integration from multiple sources
- Highly intuitive visual journey mapping interface
- Excellent real-time reporting and attribution tools
- Consolidates multiple marketing tools into one
Cons
- Higher starting price point than competitors
- Learning curve for complex data mapping
- SMS credits require additional separate spend
Viral Loops
Pros
- Extremely fast setup using pre-built campaign templates
- Clean and intuitive interface for managing participants
- Seamless integration with popular landing page builders
- Responsive customer support team for technical help
Cons
- Participant limits can feel restrictive for viral hits
- Customization options require CSS knowledge for advanced looks
- No forever-free plan for very small startups