Virtuous
Virtuous is a responsive fundraising platform that combines CRM, marketing automation, and donor signals to help nonprofit organizations build personal relationships with every supporter at scale.
Zeffy
Zeffy is a 100% free fundraising platform for nonprofits that covers all transaction fees through voluntary contributions from donors to ensure every dollar goes directly to your mission.
Quick Comparison
| Feature | Virtuous | Zeffy |
|---|---|---|
| Website | virtuous.org | zeffy.com |
| Pricing Model | Custom | Free |
| Starting Price | Custom Pricing | Free |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2014 | 2016 |
| Headquarters | Phoenix, USA | Montreal, Canada |
Overview
Virtuous
Virtuous is a responsive fundraising platform designed to help your nonprofit grow giving by treating every donor like a major donor. Instead of managing static spreadsheets, you get a dynamic system that suggests the right message for the right donor at the perfect time. You can automate personalized follow-ups, track multi-channel marketing campaigns, and manage your entire donor pipeline from a single, intuitive interface.
The platform helps you move away from transactional fundraising toward building lasting relationships through data-driven insights. Whether you are managing a mid-sized charity or a large international NGO, you can use built-in tools for wealth screening, gift processing, and volunteer management. By centralizing your data, you eliminate silos and empower your team to focus on your mission rather than manual data entry.
Zeffy
Zeffy is a specialized fundraising platform designed exclusively for nonprofits who want to keep 100% of their donations. Instead of charging platform fees or taking a cut of credit card transactions, the system relies on voluntary tips from donors. You can manage everything from simple donation forms and peer-to-peer campaigns to complex event ticketing and lottery management without worrying about hidden costs or monthly subscriptions.
You can easily track your donor database, automate tax receipts, and sell memberships or merchandise through a single dashboard. It solves the common problem of losing 3-5% of every gift to processing fees, making it an ideal choice for small to mid-sized charities, schools, and community groups looking to maximize their impact. The platform is accessible to any registered nonprofit in North America looking for a transparent, zero-cost financial solution.
Overview
Virtuous Features
- Responsive CRM Manage your donor relationships with a dynamic interface that updates in real-time based on supporter behavior and giving patterns.
- Marketing Automation Create automated email journeys and direct mail triggers that respond instantly when a donor interacts with your organization.
- Predictive Lead Scoring Identify your most promising supporters using built-in data signals that highlight who is most likely to give or increase their support.
- Gift Processing Streamline your back-office operations with integrated payment processing that automatically syncs every donation directly to the donor's profile.
- Wealth Screening Access integrated social and financial insights to understand your donors' capacity and affinity without leaving your CRM.
- Volunteer Management Track volunteer hours, skills, and availability alongside giving history to get a complete 360-degree view of supporter engagement.
Zeffy Features
- Custom Donation Forms. Create branded, mobile-responsive donation forms that you can embed on your website or share via direct links.
- Event Ticketing. Sell tickets for galas or workshops and check in guests using a built-in QR code scanner on your phone.
- Peer-to-Peer Campaigns. Empower your supporters to launch their own fundraising pages and reach new donor networks on your behalf.
- Automated Tax Receipts. Save hours of admin work by automatically sending customizable, brand-compliant tax receipts to your donors instantly.
- Membership Management. Launch and manage recurring membership programs with automated renewals and dedicated member communication tools.
- E-commerce Shop. Sell branded merchandise or physical goods through a simple online store integrated directly into your fundraising dashboard.
Pricing Comparison
Virtuous Pricing
Zeffy Pricing
- Unlimited donation forms
- Zero transaction fees
- Peer-to-peer fundraising
- Event & ticket management
- Automated tax receipting
- Donor management (CRM)
- Everything in Free, plus:
- Optional donor tipping
- No cost to the nonprofit
- Transparent checkout
- Full platform access
- Standard support
Pros & Cons
Virtuous
Pros
- Intuitive interface makes it easy for non-technical staff to use
- Powerful automation tools significantly reduce manual data entry time
- Excellent customer support and detailed onboarding resources
- Holistic view of donor engagement beyond just financial gifts
Cons
- Initial setup and data migration can be time-consuming
- Higher price point compared to basic entry-level CRMs
- Learning curve for building complex multi-step automation workflows
Zeffy
Pros
- Completely eliminates credit card and platform fees
- Extremely simple setup process for non-technical users
- Automatic tax receipting saves significant administrative time
- Responsive customer support team for nonprofit needs
Cons
- Donor tipping prompt can occasionally confuse supporters
- Limited advanced customization for complex reporting needs
- Currently restricted to registered North American nonprofits