Gleam
Gleam is a growth marketing platform that helps you run engaging competitions, rewards, and email captures to grow your audience and increase user interaction across your digital channels.
Voucherify
Voucherify is an API-first promotion engine that helps you build, manage, and scale personalized coupon, referral, loyalty, and giveaway campaigns to increase customer engagement and sales.
Quick Comparison
| Feature | Gleam | Voucherify |
|---|---|---|
| Website | gleam.io | voucherify.io |
| Pricing Model | Freemium | Freemium |
| Starting Price | Free | Free |
| FREE Trial | ✘ No free trial | ✓ 30 days free trial |
| Free Plan | ✓ Has free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2013 | 2015 |
| Headquarters | Melbourne, Australia | Katowice, Poland |
Overview
Gleam
Gleam is a versatile growth marketing platform designed to help you build an engaged audience through interactive campaigns. Instead of static lead forms, you can create dynamic competitions, instant-win rewards, and social media galleries that encourage specific user actions like following your brand or sharing content.
You can manage four distinct apps—Competitions, Rewards, Galleries, and Captures—all from a single dashboard to drive traffic and sales. The platform works for businesses of all sizes, from solo creators to global brands, by providing verified social actions and seamless integrations with major platforms like Instagram, YouTube, and Shopify.
Voucherify
Voucherify is an API-first promotion engine designed to give you full control over your digital marketing campaigns. Instead of relying on rigid, out-of-the-box tools, you can use its flexible building blocks to create highly personalized coupons, loyalty programs, referral schemes, and gift card bundles. It integrates directly into your existing tech stack, allowing you to trigger specific rewards based on real-time customer behavior and purchase history.
You can manage the entire lifecycle of your promotions from a single dashboard, from initial creation to automated distribution and detailed tracking. It solves the common problem of 'promotion abuse' by letting you set complex validation rules and limits. Whether you are a fast-growing startup or a global enterprise, the platform scales to handle millions of redemptions while keeping your marketing spend under control.
Overview
Gleam Features
- Verified Social Actions Ensure your growth is real by automatically verifying that users have actually followed, liked, or subscribed to your channels.
- Viral Share Loops Give your campaigns a boost by rewarding users with extra entries when they refer their friends to your competition.
- Smart Email Captures Display targeted popups and opt-in forms based on user behavior to grow your mailing list without being intrusive.
- Instant Rewards Drive immediate sales by giving users coupons, downloads, or access codes in exchange for completing specific marketing tasks.
- Responsive Widgets Embed beautiful, mobile-friendly campaign widgets directly on your website or host them on dedicated landing pages.
- Fraud Protection Keep your contests fair with built-in security features that detect and block suspicious activity or duplicate entries.
Voucherify Features
- Coupon Management. Generate unique or bulk discount codes with custom patterns and track every redemption in real-time.
- Loyalty Programs. Design multi-tier loyalty schemes where you reward customers with points for purchases, reviews, or social media mentions.
- Referral Campaigns. Turn your customers into brand advocates by rewarding both the referrer and the referee with automated incentives.
- Validation Rules. Prevent promotion fraud by setting strict limits based on order volume, customer segments, or specific product attributes.
- Gift Card Engine. Launch and manage your own branded gift card program with automated balance tracking and flexible expiration dates.
- Geofencing Promotions. Trigger specific offers when your customers enter or leave a defined geographic area to drive foot traffic.
- Omnichannel Distribution. Send your codes through email, SMS, push notifications, or live chat using built-in tools or third-party integrations.
- A/B Testing. Test different discount values or campaign types to see what resonates best with your specific audience.
Pricing Comparison
Gleam Pricing
- Unlimited total entries
- Basic entry methods
- Random winner selection
- Mobile responsive widgets
- Standard reporting
- Everything in Free, plus:
- Additional entry types
- Up to 500 monthly captures
- Basic email integrations
- Remove Gleam branding on Captures
Voucherify Pricing
- Up to 100 redemptions/month
- 1,000 API calls/month
- Core promotion types
- Basic validation rules
- Community support
- Everything in Free, plus:
- Up to 1,000 redemptions/month
- 10,000 API calls/month
- Advanced validation rules
- Standard support
- Custom branding
Pros & Cons
Gleam
Pros
- Extremely easy to set up and launch campaigns
- Wide variety of social media entry methods
- Verified actions prevent fake contest entries
- Reliable free version for basic giveaways
Cons
- Full suite pricing is relatively expensive
- Interface feels slightly dated to some users
- Steep learning curve for complex logic
Voucherify
Pros
- Extremely flexible API for custom integration needs
- Powerful rule engine prevents coupon fraud effectively
- Comprehensive documentation makes developer onboarding very fast
- Generous 30-day trial allows for thorough testing
Cons
- High starting price for the first paid tier
- Steep learning curve for non-technical marketing users
- Dashboard interface can feel cluttered with many campaigns