Drip
Drip is a marketing automation platform designed specifically for e-commerce brands to build personalized customer journeys through email, SMS, and onsite campaigns that drive repeat sales and revenue.
WATI
WATI is a comprehensive WhatsApp Business solution that helps you manage customer communications, automate responses, and send bulk notifications through a centralized team inbox to improve engagement.
Quick Comparison
| Feature | Drip | WATI |
|---|---|---|
| Website | drip.com | wati.io |
| Pricing Model | Subscription | Subscription |
| Starting Price | $39/month | $49/month |
| FREE Trial | ✓ 14 days free trial | ✓ 7 days free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2012 | 2020 |
| Headquarters | Minneapolis, USA | Hong Kong, China |
Overview
Drip
Drip is a specialized marketing automation platform built to help your e-commerce store grow by turning first-time shoppers into loyal customers. Instead of sending generic blasts, you can create highly personalized experiences based on how your customers browse and buy. You can easily sync your store data from platforms like Shopify or WooCommerce to see exactly what your customers are doing in real-time.
The platform allows you to automate your entire marketing strategy, from welcome series and abandoned cart reminders to post-purchase follow-ups. You can manage your email, SMS, and onsite pop-ups all from one dashboard to ensure your messaging stays consistent. It is designed for growing online brands that need sophisticated automation without the technical complexity of enterprise-level tools.
WATI
WATI helps you turn WhatsApp into a powerful sales and support channel. Instead of managing messages on a single phone, you get a multi-agent shared inbox where your entire team can collaborate on customer queries simultaneously. You can broadcast personalized messages to thousands of customers at once and use a no-code flow builder to create automated chatbots that handle routine questions 24/7.
The platform simplifies your workflow by integrating directly with the tools you already use, like Shopify, HubSpot, and Zoho. Whether you are a growing startup or an established brand, you can use these tools to verify your business account, manage contact segments, and track team performance with detailed analytics. It ensures you stay compliant with official WhatsApp APIs while scaling your customer reach.
Overview
Drip Features
- Visual Workflow Builder Build complex customer journeys with a drag-and-drop interface to automate your marketing based on real-time shopper behavior.
- Deep E-commerce Segments Group your customers by what they bought, how much they spent, or when they last visited your online store.
- Onsite Campaigns Create targeted pop-ups and forms that match your brand to capture more leads and offer timely discounts to shoppers.
- Multi-Channel SMS Send personalized text messages alongside your emails to reach customers on their mobile devices for time-sensitive promotions.
- Dynamic Content Insert personalized product recommendations and unique discount codes directly into your emails to increase your click-through rates.
- Detailed Revenue Dashboards Track exactly how much money your automated emails and SMS campaigns are generating with clear, e-commerce-focused analytics.
WATI Features
- Shared Team Inbox. Allow your entire support team to manage customer conversations from a single WhatsApp number using a collaborative dashboard.
- No-Code Chatbot Builder. Build automated conversation flows with a drag-and-drop interface to answer common questions and qualify leads instantly.
- Bulk Broadcasting. Send personalized messages and notifications to your entire contact list at once while maintaining high delivery rates.
- Keyword Auto-Replies. Set up instant triggers for specific keywords so your customers get the information they need without waiting for an agent.
- Contact Management. Organize your audience with tags and attributes to send highly targeted marketing campaigns based on customer behavior.
- Mobile App. Stay connected with your customers on the go using native iOS and Android apps that sync with your team inbox.
Pricing Comparison
Drip Pricing
- Unlimited email sends
- Onsite campaign tools
- Visual automation builder
- Email and chat support
- Deep e-commerce integrations
- Advanced segmentation
- Everything in the 2.5k tier, plus:
- Increased contact limit
- Unlimited email sends
- Full access to all integrations
- Dynamic product blocks
- Revenue attribution reporting
WATI Pricing
- 5 system users included
- Official WhatsApp API access
- Shared team inbox
- Broadcast messages
- Basic chatbot builder
- Standard integrations
- Everything in Growth, plus:
- Advanced chatbot builder
- Intercom integration
- Granular user roles
- IP whitelisting
- Priority email support
Pros & Cons
Drip
Pros
- Powerful automation workflows that are easy to build
- Deep integration with Shopify and WooCommerce stores
- Excellent segmentation based on specific purchase history
- Clean and intuitive user interface for marketers
- Reliable email deliverability for transactional messages
Cons
- Pricing increases quickly as your list grows
- SMS credits require an additional monthly cost
- Learning curve for advanced liquid templating features
WATI
Pros
- User-friendly interface makes setup quick and easy
- Reliable official WhatsApp API integration prevents number blocking
- Powerful automation features save significant manual support time
- Seamless integration with popular CRMs like HubSpot
- Mobile app allows for responsive customer service
Cons
- Customer support response times can be slow
- Initial API approval process depends on Meta's timeline
- Chatbot builder has a slight learning curve