Kit
Kit is an email marketing platform designed for creators to help you grow your audience, automate your marketing workflows, and sell digital products through a simple, intuitive interface.
WooCommerce
WooCommerce is a flexible open-source ecommerce platform built on WordPress that allows you to sell anything online by adding powerful shopping cart and checkout functionality to your existing website.
Quick Comparison
| Feature | Kit | WooCommerce |
|---|---|---|
| Website | kit.com | woocommerce.com |
| Pricing Model | Freemium | Free |
| Starting Price | Free | Free |
| FREE Trial | ✓ 14 days free trial | ✘ No free trial |
| Free Plan | ✓ Has free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2013 | 2011 |
| Headquarters | Boise, USA | San Francisco, USA |
Overview
Kit
Kit, formerly known as ConvertKit, is an email marketing platform built specifically for professional creators like authors, podcasters, and coaches. You can build your audience from scratch using customizable landing pages and opt-in forms that integrate directly with your website. The platform focuses on simplicity, allowing you to manage your subscribers through a single list with tags and segments rather than messy multiple lists.
You can automate your entire marketing funnel using a visual automation builder that triggers emails based on subscriber actions. Whether you are sending a weekly newsletter or launching a complex product sequence, the interface stays out of your way so you can focus on writing. You can also sell digital products and subscriptions directly through the platform, making it a complete toolkit for turning your creative work into a full-time business.
WooCommerce
WooCommerce is a highly customizable ecommerce platform that turns any WordPress site into a fully functional online store. You can sell physical products, digital downloads, subscriptions, and even appointments without being locked into a proprietary system. Because it is open-source, you own your data and have complete control over the look and feel of your storefront through thousands of themes and extensions.
You can manage your entire business from a single dashboard, from processing payments and configuring shipping to tracking inventory and calculating taxes automatically. It scales with you as your business grows, whether you are launching your first side project or managing a high-volume retail brand. You get the freedom to choose your own hosting provider and payment processors to keep costs under control.
Overview
Kit Features
- Visual Automations Build powerful, automated marketing funnels by connecting events, conditions, and actions in a simple visual map.
- Creator Network Grow your audience faster by partnering with other creators to recommend each other's newsletters automatically.
- Landing Page Builder Create professional landing pages in minutes using beautiful templates to capture emails even without a website.
- Email Designer Write clean, personal-looking emails that land in inboxes and feel like a 1-to-1 conversation with your fans.
- Subscriber Tagging Organize your audience with tags and segments based on their interests so you always send relevant content.
- Commerce Tools Sell digital downloads, newsletters, and coaching sessions directly to your subscribers with built-in payment processing.
WooCommerce Features
- Product Management. Create and manage unlimited products with variations like size and color while tracking your inventory levels in real-time.
- Flexible Payments. Accept credit cards, mobile wallets, and bank transfers through 140+ region-specific gateways including Stripe, PayPal, and Apple Pay.
- Automated Tax. Calculate sales tax automatically at checkout based on your customer's location so you stay compliant without the manual math.
- Shipping Control. Set up flat rates, offer free shipping, or provide live carrier rates from USPS, FedEx, and UPS to your customers.
- Mobile Store Management. Manage your orders, create products, and track your store's performance from anywhere using the native iOS and Android apps.
- Marketing Tools. Boost your sales by creating discount coupons, managing product reviews, and syncing your catalog with Facebook and Google Ads.
Pricing Comparison
Kit Pricing
- Up to 1,000 subscribers
- Unlimited landing pages
- Unlimited forms
- Unlimited broadcasts
- Audience tagging and segmentation
- Sell digital products & subscriptions
- Everything in Free, plus:
- Visual automation builders
- Automated email sequences
- Third-party integrations
- One additional team member
- Live chat and email support
WooCommerce Pricing
- Unlimited products and orders
- Built-in payment processing
- Inventory management
- Automated tax calculations
- Mobile app access
- Standard shipping options
- Everything in Core, plus:
- Premium storefront themes
- Advanced shipping extensions
- Subscription management
- Booking and appointments
- Priority technical support
Pros & Cons
Kit
Pros
- Extremely intuitive visual automation builder
- High deliverability rates for text-based emails
- Tag-based system is more flexible than lists
- Creator Network provides excellent organic growth
- Clean interface focuses on writing and content
Cons
- Limited visual customization for email templates
- Higher price point than some basic competitors
- Reporting features can feel basic for enterprises
WooCommerce
Pros
- Completely free core software with no monthly licensing fees
- Total ownership of your data and store design
- Massive library of extensions for any possible feature
- Seamless integration with existing WordPress content and SEO
Cons
- Requires you to manage your own hosting and security
- Learning curve for users unfamiliar with WordPress
- Costs can add up quickly with multiple paid extensions