Primer
Primer is an augmented reality tool for artists and galleries that lets you visualize life-sized artwork on any wall using just an iPhone or iPad to close sales faster.
Zakeke
Zakeke is a cloud-based visual product customizer that empowers your customers to design their own products in 2D, 3D, and Augmented Reality before making a purchase on your store.
Quick Comparison
| Feature | Primer | Zakeke |
|---|---|---|
| Website | primer-art.com | zakeke.com |
| Pricing Model | Subscription | Subscription |
| Starting Price | $20/month | $19.9/month |
| FREE Trial | ✓ 14 days free trial | ✓ 14 days free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2019 | 2017 |
| Headquarters | Oakland, USA | Milan, Italy |
Overview
Primer
Primer helps you bridge the gap between digital browsing and physical ownership by letting your clients see exactly how artwork looks in their own space. You can upload your entire portfolio and view pieces at their true scale on any wall using advanced augmented reality. This eliminates the guesswork for collectors and interior designers, helping them feel confident in their purchase decisions without needing physical trials or shipping samples.
You can manage your inventory directly from your mobile device and share immersive previews with your audience. Whether you are an independent artist or a high-end gallery, the platform provides a professional way to showcase work in a real-world context. By integrating these AR previews into your sales process, you reduce the friction of 'will it fit' and focus on the emotional connection of the art.
Zakeke
Zakeke is a visual commerce platform that transforms how you sell customizable products online. Instead of showing static images, you give your customers the power to personalize items with their own text, images, and logos in real-time. You can integrate it directly into your existing e-commerce store to offer live 2D previews, immersive 3D configurations, and even Augmented Reality experiences that let shoppers see products in their own space.
The platform automates the tedious parts of custom orders by generating print-ready files automatically once a customer checks out. You can manage everything from complex 3D product rules to simple engraving options through a centralized dashboard. It scales with your business, supporting small boutique shops and large-scale manufacturers who want to reduce returns and increase conversion rates through interactive shopping.
Overview
Primer Features
- Life-Sized Visualization View your artwork at its exact physical dimensions on any wall to ensure a perfect fit for your clients' spaces.
- Lighting Simulation Adjust how light interacts with your art in real-time to match the specific ambiance of any room or gallery setting.
- Portfolio Management Upload and organize your entire collection of paintings or prints in one place for quick access during sales consultations.
- Instant Sharing Send AR-enabled links to your prospective buyers so they can view the artwork on their own walls from home.
- Frame Customization Toggle between different framing options and styles to help your clients visualize the finished look of a piece.
- High-Res Textures Showcase the fine details of your work with high-resolution textures that maintain clarity even when viewing up close in AR.
Zakeke Features
- Live Product Customizer. Let your customers add text, upload images, and change colors on your products with an intuitive 2D interface.
- 3D Product Configurator. Build complex products with multiple components and let your shoppers rotate, zoom, and swap parts in high-quality 3D.
- Augmented Reality. Enable your customers to project their customized designs into their real-world environment using their smartphone camera.
- Virtual Try-On. Allow shoppers to see how jewelry, glasses, or hats look on them using real-time face tracking technology.
- Print-Ready Files. Receive automated, high-resolution print files in PDF, PNG, or SVG formats the moment an order is placed.
- Dynamic Pricing. Set up automated pricing rules that update the total cost instantly based on the customizations your customer selects.
Pricing Comparison
Primer Pricing
- Up to 50 active artworks
- Unlimited AR views
- Basic lighting controls
- Standard framing options
- Email support
- Mobile app access
- Everything in Standard, plus:
- Unlimited artwork uploads
- Advanced lighting and shadows
- Custom branding options
- Priority customer support
- Analytics and view tracking
Zakeke Pricing
- Up to 3 customizable products
- Unlimited storage
- Standard 2D customizer
- Real-time 2D previews
- Automated print-ready files
- 1.9% transaction fee
- Everything in Starter, plus:
- Up to 10 customizable products
- 3D Preview capabilities
- Augmented Reality (AR) features
- Remove Zakeke logo
- 1.9% transaction fee
Pros & Cons
Primer
Pros
- Extremely accurate scaling helps clients visualize size
- Simple interface makes it easy to use during live shows
- High-quality rendering makes art look realistic on walls
- Reduces the need for expensive physical art trials
Cons
- Currently limited to iOS and iPadOS devices only
- Requires high-quality photos for the best AR results
- Subscription cost may be high for emerging artists
Zakeke
Pros
- Seamless integration with major e-commerce platforms
- High-quality 3D and AR visualization capabilities
- Automates the creation of print-ready production files
- Intuitive interface for end-customers to use
- Responsive customer support for technical setup
Cons
- Learning curve for setting up complex 3D models
- Transaction fees apply on top of monthly subscriptions
- Can impact page load speeds with heavy 3D assets