Insightly
Insightly is a modern CRM platform that combines sales tracking, marketing automation, and project management into a single solution to help you build lasting customer relationships and grow your business.
Zywave
Zywave provides an all-in-one platform for insurance agencies to streamline sales, simplify benefits administration, and deliver comprehensive risk management content to their clients.
Quick Comparison
| Feature | Insightly | Zywave |
|---|---|---|
| Website | insightly.com | zywave.com |
| Pricing Model | Freemium | Custom |
| Starting Price | Free | Custom Pricing |
| FREE Trial | ✓ 14 days free trial | ✘ No free trial |
| Free Plan | ✓ Has free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2009 | 1995 |
| Headquarters | San Francisco, USA | Milwaukee, USA |
Overview
Insightly
Insightly is a unified CRM platform designed to help you manage the entire customer journey from first contact to project delivery. Unlike basic contact managers, it connects your sales pipeline directly to post-sale project management, ensuring nothing falls through the cracks after a deal closes. You can track leads, manage complex sales processes, and automate marketing campaigns all within one interface.
The platform is built for teams that need more than just a spreadsheet but want to avoid the complexity of enterprise-level systems. You can visualize your sales stages, automate repetitive workflows, and generate detailed reports to see exactly where your revenue is coming from. It serves over 25,000 companies globally across various industries including manufacturing, professional services, and technology.
Zywave
Zywave is a comprehensive growth platform designed specifically for insurance brokers and financial professionals. You can manage your entire client lifecycle in one place, from finding new leads with data-driven prospecting tools to retaining them with automated compliance alerts and high-quality educational content. It replaces fragmented systems by combining sales management, client portals, and legislative tracking into a single ecosystem.
You can provide your clients with a professional self-service portal where they can access HR resources, safety manuals, and employee handbooks. The platform also automates complex tasks like ACA reporting and plan modeling, allowing you to act as a strategic advisor rather than just a policy seller. Whether you focus on employee benefits or property and casualty, you can customize the tools to fit your specific niche and scale your agency efficiently.
Overview
Insightly Features
- Relationship Linking Map complex webs of contacts, organizations, and opportunities to see exactly how everyone in your network is connected.
- Lead Routing Automatically assign leads to the right sales rep in real-time so you can follow up while interest is high.
- Workflow Automation Create multi-step business processes that trigger email alerts, update records, and generate tasks automatically without manual data entry.
- Integrated Project Management Convert won opportunities into active projects instantly to manage milestones and track delivery progress without leaving your CRM.
- Email Tracking Send personalized bulk emails and get notified the moment a prospect opens your message or clicks a link.
- Custom Dashboards Build visual data visualizations and shareable reports to track your team's performance and forecast future revenue accurately.
Zywave Features
- Sales Cloud. Identify high-value prospects using data-driven insights and manage your entire sales pipeline with industry-specific CRM tools.
- Client Cloud. Offer your clients a branded portal filled with HR, safety, and compliance resources they can access 24/7.
- Content Cloud. Access thousands of pre-written templates, newsletters, and legislative guides to share with your clients and establish your expertise.
- CPQ & Analytics. Generate professional benefit plan comparisons and use claims data to show clients exactly how to lower their costs.
- Automated Marketing. Send targeted email campaigns to prospects and clients based on their specific industry risks and renewal dates.
- Learning Management. Provide your clients with a library of employee training courses to help them meet safety and compliance requirements.
Pricing Comparison
Insightly Pricing
- Up to 2 users
- 2,500 record limit
- Lead and contact management
- Project management tools
- Standard reporting
- Everything in Free, plus:
- 100,000 record limit
- Lead management and routing
- Email templates and tracking
- Batch email scheduling
- Mobile app business card scanner
Zywave Pricing
Pros & Cons
Insightly
Pros
- Seamless transition from sales deals to active projects
- Highly customizable fields and page layouts for specific needs
- Intuitive interface that is easy for new teams to adopt
- Strong mobile app for managing deals on the road
Cons
- Customer support response times can be slow on lower tiers
- Reporting tools have a slight learning curve for beginners
- Email marketing features require a separate add-on subscription
Zywave
Pros
- Unmatched library of high-quality insurance and compliance content
- Professional branded portals improve client retention and perceived value
- Streamlines complex benefit plan modeling and comparisons
- Regular updates ensure legislative information stays current
- Strong prospecting data helps identify new business opportunities
Cons
- Significant learning curve due to the platform's vast capabilities
- Higher price point compared to basic standalone CRM tools
- Initial setup and customization requires a time investment