360dialog
360dialog provides a high-performance WhatsApp Business API solution that enables you to scale customer communication, automate messaging workflows, and integrate WhatsApp directly into your existing software stack.
AdRoll
AdRoll is a comprehensive digital marketing platform providing unified advertising and email tools to help e-commerce brands attract new customers and turn past visitors into loyal repeat buyers.
Quick Comparison
| Feature | 360dialog | AdRoll |
|---|---|---|
| Website | 360dialog.com | adroll.com |
| Pricing Model | Subscription | Freemium |
| Starting Price | $49/month | Free |
| FREE Trial | ✘ No free trial | ✓ 30 days free trial |
| Free Plan | ✘ No free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2012 | 2007 |
| Headquarters | Berlin, Germany | San Francisco, USA |
Overview
360dialog
360dialog is a specialized messaging platform that gives you direct access to the WhatsApp Business API. Instead of using a basic app, you can connect WhatsApp to your CRM, helpdesk, or marketing tools to manage high-volume conversations. You can send automated notifications, provide real-time customer support, and launch marketing campaigns while maintaining official verified status.
The platform focuses on providing a stable, low-latency connection that handles millions of messages without technical friction. You can manage your phone numbers, templates, and compliance requirements through a centralized dashboard. It is designed for businesses that want to own their customer relationships on WhatsApp while using their preferred third-party software for the actual chat interface.
AdRoll
AdRoll gives you a single platform to manage your display ads, social media campaigns, and email marketing. Instead of jumping between different dashboards, you can launch retargeting ads across Google, Facebook, and Instagram while simultaneously sending automated recovery emails to shoppers who left items in their carts.
You can easily track how your cross-channel efforts work together to drive sales using centralized attribution reporting. The platform is specifically designed for growing e-commerce brands that need to automate their customer acquisition and retention without managing a dozen different tools. It integrates directly with major online store builders like Shopify and WooCommerce to sync your product catalog instantly.
Overview
360dialog Features
- WhatsApp Business API Connect your business to the official WhatsApp API to send unlimited messages and reach customers globally.
- Message Templates Create and manage pre-approved message templates to initiate conversations and send automated notifications to your users.
- Partner Ecosystem Link your WhatsApp account to hundreds of CRM and helpdesk tools with simple, pre-built software integrations.
- Analytics Dashboard Monitor your messaging performance and track delivery rates through a clean, data-driven management interface.
- Green Badge Support Apply for official WhatsApp verification through the platform to build trust with a green checkmark.
- Sandbox Environment Test your messaging workflows and API integrations in a safe environment before going live with customers.
AdRoll Features
- Cross-Channel Retargeting. Bring back lost visitors by showing personalized ads across millions of websites and social media platforms they visit next.
- Brand Awareness Ads. Reach new potential customers who look like your existing buyers using advanced demographic and interest-based targeting.
- Email Automation. Send triggered emails for abandoned carts or product recommendations that perfectly match the ads your customers see online.
- Unified Dashboard. View all your campaign performance metrics in one place to see exactly which channels are driving the most revenue.
- Dynamic Creative. Automatically generate ads that feature the exact products your visitors were just looking at on your website.
- Consent Management. Stay compliant with privacy regulations like GDPR and CCPA using built-in tools to manage user data permissions.
Pricing Comparison
360dialog Pricing
- 1 WhatsApp Business Account
- Unlimited messaging throughput
- Official API access
- Standard email support
- Access to all integrations
- Everything in Standard, plus:
- Priority developer support
- Onboarding assistance
- Advanced account management
- Higher API rate limits
AdRoll Pricing
- Pay-as-you-go ad spend
- Retargeting across web and social
- Brand awareness campaigns
- Standard reporting
- Email support
- Everything in Ads Only, plus:
- Up to 1,000 emails per month
- Automated email recipes
- Advanced social targeting
- Monthly ad credits included
- Priority customer support
Pros & Cons
360dialog
Pros
- Extremely stable API connection with high uptime
- Fastest approval process for WhatsApp Business accounts
- Competitive flat-rate pricing for high-volume senders
- Seamless integration with popular tools like HubSpot
Cons
- Requires third-party software for a chat interface
- Technical setup might be difficult for non-developers
- Support response times can vary on basic plans
AdRoll
Pros
- Centralized management for multiple ad networks
- Easy integration with Shopify and WooCommerce
- Highly effective dynamic retargeting capabilities
- User-friendly interface for non-technical marketers
- Consolidated reporting across web and social
Cons
- Attribution modeling can feel overly optimistic
- Customer support response times vary
- Limited customization for email templates
- Minimum spend requirements for some features