Tired of gut-feel strategic decisions?
You’re probably buried in spreadsheets and endless manual data collection, struggling to find the real insights you need to guide your next move.
This outdated approach leads to slow, unreliable feedback. Worst of all, your strategy suffers from guesswork while more agile competitors race ahead.
To make matters worse, the market is flooded with complex tools, all promising the world. It’s nearly impossible to sort through the noise and justify the budget.
The right software changes everything. It’s designed to get rapid, reliable audience data without the manual headaches or overwhelming product choices.
That’s why I’ve created this practical guide. I’ll review the best market research software to help you ditch that manual pain and make smarter strategic decisions, faster.
You’ll discover platforms that integrate with your existing CRM, provide robust analytics, and deliver the measurable business growth you’ve been aiming for.
Let’s dive in.
Quick Summary:
| # | Software | Rating | Best For |
|---|---|---|---|
| 1 | Qualtrics → | Enterprise strategic teams | |
| 2 | SurveyMonkey → | Mid-sized marketing teams | |
| 3 | Meltwater → | Growing companies & agencies | |
| 4 | quantilope → | Advanced consumer insights teams | |
| 5 | Typeform → | Marketing managers & tech leads |
1. Qualtrics
Struggling with manual market research bottlenecks?
Qualtrics offers specialized AI to uncover insights from vast data and prioritize actions. This means you can ditch inefficient processes and gain rapid, reliable access to crucial audience and feedback data. You can make informed strategic decisions much faster.
Unlock powerful insights to accelerate your growth.
Qualtrics’ XM Platform provides comprehensive solutions for Strategic Market Research. You can design products people love, increase your market share, and accelerate overall business growth. Additionally, features like Product Research and Brand and Communication Research streamline your go-to-market cycles. This platform combines easy setup with robust analytics, giving you actionable insights without the manual headaches of legacy tools. Plus, it empowers everyone to improve outcomes.
The result is measurable business growth.
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Key features:
- Strategic Market Research: Quickly design products, analyze sentiment, and improve your brand’s market share with comprehensive research tools.
- AI-powered Insights: Leverage specialized AI to understand customers and employees, uncovering insights from mountains of data and prioritizing actions.
- XM Platform for Growth: Access a unified platform designed to help you make informed people and product decisions that accelerate overall business growth.
Qualtrics features, pricing, & alternatives →
Verdict: If you’re seeking the best market research software to streamline your operations and boost your strategy, Qualtrics offers a powerful XM Platform. It leverages AI to turn complex data into actionable insights, enabling you to optimize customer and employee experiences for measurable business growth, as seen with their 2 billion conversations analyzed.
2. SurveyMonkey
Struggling with fragmented market research data?
SurveyMonkey offers a unified platform for surveys, forms, and market research to centralize your data collection efforts.
This means you can ditch manual pain and boost your strategy by getting all your insights in one place, streamlining your entire research process for better results.
Ready to transform your research?
SurveyMonkey helps you gather data-driven insights, making it quick and easy to ask the right questions and get powerful feedback.
You can leverage their pre-built expert templates to jumpstart your surveys and forms in minutes, customizing them to fit any specific need, from product testing to customer satisfaction.
Additionally, built-in AI features, like SurveyMonkey Genius, help you craft better surveys, maximize responses, and quickly spot actionable insights from over 2.4 million daily AI predictions, regardless of your expertise level, ensuring you always make informed decisions.
The result is rapid, reliable access to crucial data.
Key features:
- AI-powered insights: Leverage SurveyMonkey Genius for automated predictions to create better surveys, boost responses, and quickly identify key insights.
- Extensive template library: Access a wide range of pre-built, customizable templates for various use cases, including customer satisfaction, product testing, and event feedback.
- Integrated audience panel: Connect with a diverse global audience of over 335 million people to get targeted, authentic responses affordably, starting at just $1 USD per response.
SurveyMonkey features, pricing, & alternatives →
Verdict: SurveyMonkey is the best market research software if you need a comprehensive, user-friendly platform with AI-powered survey creation, extensive templates, and integrated audience panels. Its ability to simplify data collection and provide deep insights, as seen with customers like the Golden State Warriors, makes it ideal for driving strategic decisions and business growth.
3. Meltwater
Is manual market research slowing down your strategy?
Meltwater’s suite of tools, powered by AI, turns vast media, social, and consumer data into actionable insights. This means you can confidently uncover insights that drive strategy.
This allows your team to move beyond guesswork, ensuring your PR and marketing efforts are insight-driven for confident decision-making.
Here’s how to get true insights.
Meltwater empowers your teams to become insight professionals by making complex data accessible. You can easily monitor your brand, explore trends, and understand your audience.
The platform provides social listening and analytics, consumer intelligence, and real-time alerting features, allowing you to gain a 360-degree view of your market. Additionally, its AI capabilities transform raw data into clear, actionable intelligence, helping you redefine your PR and marketing impact. This helps you build and drive your PR strategy to break through the noise.
With Meltwater, you can increase your market research efficiency by 80%.
Key features:
- Media and Social Listening: Monitor your brand across various media channels and social platforms, enabling you to explore insights and trends.
- Consumer Intelligence: Understand your audience better through detailed consumer insights, helping you refine your market research strategy.
- Data & API Integration: Connect Meltwater with your existing martech stack for comprehensive reporting and to capture a full view of your strategy.
Meltwater features, pricing, & alternatives →
Verdict: Meltwater’s robust dataset, coupled with powerful AI and user-friendly tools, makes it an excellent choice for the best market research software. With reported 80% increase in market research efficiency and 242% ROI, it provides rapid, reliable access to crucial audience and feedback data, eliminating manual headaches and supporting informed strategic decisions for your growing company or agency.
4. quantilope
Struggling with slow, manual market research processes?
quantilope offers automated research methods, leveraging AI and real-time insights to deliver actionable consumer insights. This means your team can finally ditch those inefficient legacy tools.
Their platform combines research automation, AI intelligence, and real-time consumer insights to deliver impactful business results, allowing you to make 80% more consumer-driven decisions.
Unlocking advanced consumer insights just got easier.
quantilope’s platform is designed to transform feedback into actionable insights, helping you accelerate your go-to-market cycles. You can access insights in less than one second after a survey response.
This includes 15 automated methods like Conjoint, MaxDiff, and A/B Monadic Test, giving you the largest selection of advanced research tools for real-time feedback. Additionally, the new Quinn AI chat feature helps with research questions and chart generation. Plus, you get access to a trusted panel network of over 300 million consumers worldwide, ensuring credible respondent sourcing. The result is rapid, reliable access to the data you need for informed strategic decisions and measurable business growth.
Your strategic decisions will be more data-driven.
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Key features:
- Automated Advanced Methods: Leverage 15 advanced, automated research methods like Conjoint and MaxDiff to gain impactful consumer insights quickly and efficiently.
- AI Intelligence & Real-time Insights: Benefit from AI-powered technology and real-time data access, allowing you to make over 80% more consumer-driven decisions instantly.
- Global Panel Network: Access over 300 million consumers worldwide through quantilope’s trusted panel network for diverse and credible survey responses.
quantilope features, pricing, & alternatives →
Verdict: quantilope stands out as the best market research software by automating complex methods and providing real-time, AI-powered insights. With features like the Quinn AI chat and access to 300M+ consumers, it significantly reduces turnaround times from 10 days to 48 hours for data pre-reads, as seen by Samsung.
5. Typeform
Struggling to gather truly insightful customer data?
Typeform helps you understand customers by offering forms, surveys, and quizzes that are designed to be refreshingly different, breaking the norm.
This means you can collect all the data you need to understand customers, getting up to 3.5 times more data than traditional methods.
The result? Data that guides your next strategic move.
Typeform helps you gather deeper insights with engaging video content and follow-up questions that encourage customers to elaborate based on their previous answers. You can also prioritize unique data by collecting readily available information without asking, so customers can focus on sharing truly valuable insights.
Your forms will look anything but ordinary, allowing you to customize the entire design and embed them where they will attract the most attention. Additionally, Typeform integrates with hundreds of your mission-critical tools, from analytics and CRM to email marketing and scheduling, enabling you to connect all your existing apps for a unified workflow. Plus, with AI analysis, you can make sense of all your collected data to support informed decisions.
Ultimately, you’ll gain a superior form of data collection.
Key features:
- Customizable form builder: Design engaging, branded forms, surveys, and quizzes that attract more responses and seamlessly embed into your existing platforms.
- AI analysis and deeper insights: Utilize AI to make sense of complex data, and leverage follow-up questions to gather more detailed, unique insights from customer responses.
- Extensive integrations: Connect Typeform with over 300 mission-critical tools like Mailchimp, Slack, and Salesforce to streamline workflows and centralize your data.
Typeform features, pricing, & alternatives →
Verdict: Typeform stands out as a strong contender for the best market research software, particularly for marketing managers and business technology leads. Its ability to generate up to 3.5x more data, combined with AI analysis and seamless integrations, addresses key pain points like data overload and limited actionable insights, empowering informed strategic decisions.
6. Attest
Struggling to get reliable market insights quickly?
Attest helps you eliminate manual pain by providing a comprehensive platform for consumer research.
This means you can access audience data and feedback rapidly and reliably, ensuring your strategic decisions are well-informed.
Here’s your path to confident market strategy.
Attest simplifies market research with flat, predictable pricing, regardless of audience location or demographics, allowing you to launch surveys and get expert support without hidden costs.
You can compare regional groups side by side using their multi-market insights feature, which offers fully localized and translated surveys across 59 countries and 70 languages. This allows you to understand local nuances and expand into new markets with confidence.
Additionally, Attest provides industry-leading data quality methods, leveraging proprietary data training and algorithms to filter noise, so you receive insights you can trust for actionable strategies. This platform also supports hybrid audience research, allowing you to seamlessly integrate quantitative and qualitative insights for a complete view of your market.
The result is measurable business growth.
Speaking of actionable insights, my article on best content analytics software provides further guidance.
Key features:
- Flat, predictable pricing: Eliminate concerns about hidden costs with one consistent audience cost, regardless of location or demographics.
- Multi-market insights: Access insights from 59 countries with localized and translated surveys across 70 languages, comparing regional data side-by-side.
- Industry-leading data quality: Leverage proprietary data training and algorithms that filter out noise, ensuring accurate and trustworthy insights for your decisions.
Attest features, pricing, & alternatives →
Verdict: Attest stands out as a top contender for the best market research software, empowering your team to gain rapid, reliable audience and feedback data. Its predictable pricing, multi-market research capabilities, and robust data quality methods directly address your need for informed strategic decisions and measurable business growth.
7. Displayr
Struggling with slow, manual market research processes?
Displayr offers an AI-powered solution for analysis and reporting, designed to deliver insights fast. This means you can transform raw data into actionable strategies without the typical headaches.
You’ll find Displayr simplifies complex tasks like statistical testing and text analytics, allowing your team to focus on strategic outcomes.
Here’s how to unlock rapid, reliable audience and feedback data.
Displayr is your complete workspace, handling all types of data from SQL to survey platforms. You can analyze everything from summary tables to advanced machine learning models directly within the platform.
For reporting, you get robust data visualization, interactive apps, dashboards, and PowerPoint automation. This means your reports will automatically update with fresh data, ensuring consistent, up-to-date information. Plus, features like generative AI for summaries and strategies, automatic theme creation for text data, and automated statistical testing greatly reduce manual effort.
The result is informed strategic decisions and faster go-to-market cycles.
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Key features:
- AI-powered analysis and reporting: Automates statistical testing, text analytics, and generative AI for summaries, translating raw data into actionable insights quickly.
- Comprehensive data handling: Supports diverse data sources (SQL, Excel, survey platforms) and advanced analytical techniques like regression, segmentation, and machine learning.
- Automated reporting and visualization: Offers interactive dashboards, data apps, PowerPoint automation, and templates for consistent, automatically updating reports.
Displayr features, pricing, & alternatives →
Verdict: Displayr stands out as a best market research software solution for its AI-powered automation of analysis and reporting, significantly reducing manual tasks. With capabilities spanning from text analytics to advanced statistical testing and automated report generation, it enables marketing managers and business technology leads to gain rapid insights and confidently make data-driven decisions.
Conclusion
Ready to stop guessing your next move?
The manual grind of data collection is slow, unreliable, and often misleading. It’s incredibly tough to pick the right tool from a crowded market filled with conflicting claims.
This leads to missed opportunities and puts your entire strategy at risk. Your competitors are moving faster because they have the right data, while you’re stuck in endless spreadsheets.
Here’s what I recommend.
From my review, Qualtrics is the clear winner for ditching that manual pain. Its specialized AI cuts through the noise and delivers the rapid, reliable audience data you need.
Its powerful XM Platform helps you make informed people and product decisions that accelerate growth. When you use the best market research software like this, you’re boosting your entire strategy.
I suggest you book a free demo of Qualtrics and see exactly how its AI-powered insights can work for your team.
You’ll make smarter decisions, faster.
