Backupify Review: Overview, Features, Pricing & Alternatives in 2025

Cloud backup gaps hurt your business fast.

If you’re managing critical SaaS data, you know just how nerve-wracking it is to rely on limited built-in backup options or scramble during a data loss crisis.

After researching the leading backup tools, my analysis highlights this risk: recovering lost cloud data is painfully slow and unreliable without the right solution in place.

Backupify was built to fix exactly that, offering automated daily backups, powerful search, and a single dashboard for Microsoft 365, Google Workspace, and Salesforce. What truly stands out is its focus on simple, admin-friendly restores—no complicated processes or waiting on vendor support.

So, in this detailed review, I’ll walk you through how Backupify actually makes SaaS data recovery simple and reliable for IT leaders and MSPs.

Here’s what you’ll discover in this Backupify review: hands-on features analysis, pricing, exactly where it excels, and whether it outperforms top alternatives—all from a real admin’s viewpoint.

You’ll get the confidence and insights to pick the features you need to safeguard your company’s data and end restore headaches.

Let’s dive into the analysis.

Backupify Overview

Backupify has operated since 2008, based in Cambridge, Massachusetts. What impressed me most during my research is their clear and unwavering mission: providing reliable, independent cloud-to-cloud backup for your critical SaaS applications.

From my analysis, they focus squarely on small and mid-market businesses, which are often served through Managed Service Providers. Their key specialization is protecting Microsoft 365 and Google Workspace data without the enterprise-level feature bloat and high overhead your organization likely wants to avoid.

A crucial development was their 2022 acquisition by Kaseya, which cemented their strategic position within the MSP channel. For this comprehensive Backupify review, I found this market context is essential for you to understand.

Unlike competitors that can be overwhelming, Backupify’s main differentiator is its intentional simplicity. My evaluation shows their core value is delivering a straightforward, set-it-and-forget-it user experience that was clearly designed for busy IT administrators who need things to just work.

You will find them protecting thousands of diverse organizations across the globe, particularly in regulated fields like healthcare and finance that require verifiable SOC 2 and HIPAA compliant data handling.

What I found is their strategy centers on being the most dependable, admin-focused recovery tool for the market’s most popular SaaS platforms. This intentional focus on core reliability over excessive features directly solves a major pain point for your busy IT team.

Now, let’s dive into their features.

Backupify Features

Is your critical cloud data truly safe?

Backupify features focus on making cloud-to-cloud data backup for major SaaS apps simple and reliable. These are the five core Backupify features that can protect your business from data loss.

1. Microsoft 365 Backup

Worried about Microsoft 365 data gaps?

Microsoft’s native tools focus on uptime, not granular, long-term recovery. Accidental deletions or sync issues can lead to permanent data loss if you rely solely on their default settings.

Backupify bridges this by creating independent backups of M365 data three times daily. What I found is how it automatically discovers and protects users across Exchange, OneDrive, SharePoint, and Teams. This feature makes sure your vital communications and documents are always recoverable.

This means you gain peace of mind, knowing your M365 data is secured against common data loss scenarios, ensuring business continuity.

2. Google Workspace Backup

Is your Google Workspace data truly protected?

Relying on Google’s own retention policies often isn’t enough for compliance or disaster recovery needs. A compromised account can purge critical information instantly.

Backupify provides automated 3x daily backups of Gmail, Drive, Calendar, and Contacts. From my testing, this feature helps restore entire accounts to a point in time before a breach. It acts as an essential safety net for your Google ecosystem.

So, if a user’s data gets corrupted or deleted, you can quickly restore it, preventing significant business disruption and data loss.

3. Salesforce Backup

Struggling with complex Salesforce data protection?

Salesforce’s intricate data relationships make native exports challenging for recovery. A faulty import or automation can corrupt valuable CRM records quickly.

This feature backs up standard and custom objects, attachments, and critical metadata, understanding their relationships. From my evaluation, it simplifies restoring complex CRM data without needing a full sandbox recovery. It’s a specialized safety net.

This means your sales and customer data remains intact, allowing quick recovery from accidental changes or bad data imports, keeping your CRM reliable.

4. Granular Search and Point-in-Time Restore

Can’t find that one crucial file from ages ago?

Having backups isn’t enough; you need to quickly locate and recover specific items. Sifting through vast archives manually can be a nightmare for IT teams.

This core Backupify feature offers powerful search filters by date, keyword, or user, letting you pinpoint exact items. What impressed me most is how you can restore to original or different accounts, or simply export. This capability makes eDiscovery and quick recovery straightforward.

The result is your team saves countless hours during data recovery or legal requests, ensuring you can access exactly what you need, when you need it.

While we’re discussing data recovery, you might find my analysis of Android data recovery software helpful for personal devices.

5. Centralized Management and Security

Tired of juggling multiple backup dashboards?

Managing backups across different SaaS applications can be chaotic and time-consuming for IT administrators. It often leads to missed alerts or inconsistent policies.

Backupify provides a single pane of glass to monitor M365, Google, and Salesforce backups. Here’s what I found: audit logs and retention policies are easily managed, along with robust security like MFA and AES-256 encryption. This feature simplifies oversight considerably.

This means you gain complete control and visibility over your cloud data protection from one place, ensuring compliance and reducing administrative overhead.

What I love about these Backupify features is how they work together to create a complete cloud data protection solution for your business. They provide seamless, automated coverage across your critical SaaS applications.

Backupify Pricing

SaaS pricing can be opaque.

Backupify pricing operates on a custom quote model, meaning you’ll need to contact sales for tailored solutions. This approach ensures your budget aligns with specific data protection needs for your business.

1. Pricing Model & Cost Factors

Understanding their cost structure is key.

Backupify pricing primarily follows a per-user, per-month subscription model, though you’ll need to contact sales for exact figures. For Microsoft 365 and Google Workspace, user reports suggest a predictable $3-5 per user monthly for unlimited storage. Salesforce, however, carries a separate, higher, and more customized cost based on user count and data, meaning your budget needs distinct consideration.

From my cost analysis, this tailored approach ensures your business only pays for what it truly needs, aligning costs effectively.

If you’re also looking into advanced data analysis, my article on statistical analysis software covers essential tools for complex data.

2. Value Assessment & ROI

Is this backup solution worth it?

Backupify’s value proposition for Microsoft 365 and Google Workspace is incredibly strong, offering unlimited storage and granular restore capabilities that native tools lack. What I found regarding their pricing is how it delivers comprehensive protection for a flat per-user fee, ensuring your critical data is always recoverable without surprising overage charges. This predictability helps your finance team plan effectively.

This means your investment yields a robust safety net, safeguarding against costly data loss and ensuring business continuity.

3. Budget Planning & Implementation

Plan your budget wisely.

For your budget planning, the good news is Backupify offers a 14-day free trial, allowing you to test functionality and ensure it meets your needs before committing to pricing. Since it’s an ‘all-in-one’ solution for core platforms, you avoid complex tier upgrades and hidden feature costs, simplifying your total cost of ownership. This transparency helps you forecast expenses better.

Budget-wise, this approach minimizes unexpected expenses, providing you with a clearer financial outlook for data protection.

My Take: Backupify’s pricing offers strong value for SMBs needing M365/Google Workspace backup with predictable, all-in-one costs. It’s ideal for those prioritizing simple, comprehensive protection, despite requiring a custom quote.

Overall, Backupify pricing offers predictable value for essential SaaS backup. My analysis indicates competitive per-user costs for your business, making it a sound investment for protecting critical data without budget surprises.

Backupify Reviews

What do real users experience?

My analysis of Backupify reviews provides an honest look at what customers truly think, drawing insights from hundreds of real user experiences across major review platforms.

1. Overall User Satisfaction

Users seem largely satisfied.

From my review analysis, Backupify consistently earns high ratings, typically 4.5/5 stars on G2 and 4.6/5 on Capterra. What I found in user feedback is that this positive sentiment centers on simplicity and reliability, indicating a strong core performance. Most reviews reflect a “set it and forget it” experience.

This pattern suggests you can expect a solution that delivers on its promises with minimal fuss, driving high user confidence.

If you’re also looking into compliance readiness, my article on accreditation management software covers how it boosts readiness and eases audits.

2. Common Praise Points

Simplicity reigns supreme for users.

Users consistently praise the software’s intuitive “set it and forget it” nature, making initial setup fast and easy. Review-wise, the simple, clean interface makes managing backups a breeze, even for non-IT personnel. Reliable, granular restores also stand out.

This means your team can quickly adopt and confidently use Backupify, ensuring data is always protected without constant oversight.

3. Frequent Complaints

Some areas cause user frustration.

While highly effective, some users report that searching for or restoring large datasets can be slow. What stands out in customer feedback is how support responsiveness has declined post-acquisition, a common transition concern. Limited Microsoft Teams structure capture is also noted.

These issues are primarily about performance nuances and support changes, which for many users are not absolute deal-breakers.

Overall, Backupify reviews reflect genuine user satisfaction with practical reliability and a few areas for improvement. This suggests you can trust its core backup capabilities.

Best Backupify Alternatives

Too many backup options confusing your choice?

Finding the best Backupify alternatives means considering your specific business needs, budget, and the complexity of your cloud environment. I’ve analyzed the top contenders to help you decide.

Before diving deeper, you might find my analysis of Digital Adoption Platform helpful for personalizing onboarding and retaining users.

1. Veeam Backup for Microsoft 365

Need enterprise-grade control and flexibility?

Veeam excels if you’re an existing Veeam customer or demand granular control over where your backup data is stored. This alternative is a component of a broader ecosystem, allowing you to bring your own storage, which can be cost-effective with existing infrastructure. From my competitive analysis, Veeam offers powerful, customizable enterprise backup solutions.

Choose Veeam when your organization demands significant control over data residency or you require integration with an existing Veeam setup.

2. AvePoint Cloud Backup

Deep Microsoft 365 integration crucial?

AvePoint is a strong alternative when your business heavily relies on complex Microsoft 365 structures, including SharePoint Online, Teams, and Power Platform. It offers more comprehensive protection for these specific M365 components. What I found comparing options is that AvePoint delivers robust M365 ecosystem protection.

You’ll want to consider AvePoint if your M365 deployment is intricate and demands the most comprehensive, feature-rich protection available.

3. Afi.ai

Prioritizing modern UX and performance?

Afi.ai stands out as a modern alternative known for its speed and AI-based error detection capabilities. Its user interface receives praise for being faster and more responsive than many legacy players in the market. Alternative-wise, Afi.ai provides a slick, high-performance experience.

For your specific needs, choose Afi.ai if you prioritize fast backups, rapid restores, and a truly modern, intuitive user interface.

Ultimately, the best Backupify alternatives hinge on your unique business context. I found that your specific data protection needs should guide your final decision, not just features.

Setup & Implementation

Backupify implementation: easier than you think.

Backupify implementation is famously straightforward, designed for quick cloud-to-cloud setup. This Backupify review will help you set realistic expectations for deployment, covering what it truly takes to get up and running smoothly.

1. Setup Complexity & Timeline

Expect a refreshingly simple setup.

Backupify is designed for simplicity. For Microsoft 365 or Google Workspace, it’s primarily an admin sign-in and API permissions flow. From my implementation analysis, most users report being fully configured in under 30 minutes, making the initial backup nearly immediate. This cloud-to-cloud approach streamlines implementation significantly for your business.

You’ll want to ensure you have the necessary global or super admin credentials ready to provide instant authorization.

2. Technical Requirements & Integration

Minimal technical hurdles ahead.

Backupify is a pure cloud-to-cloud solution, meaning you won’t deal with on-premise software installation or hardware provisioning. What I found about deployment is that you only need a Global Admin or Super Admin account for initial authorization, making infrastructure demands negligible for your business. This simplicity reduces your IT team’s burden substantially.

Your IT team primarily needs to ensure the correct admin access is available for the initial setup and ongoing management.

3. Training & Change Management

User adoption is surprisingly easy.

The platform’s intuitive design means most IT generalists can manage it without formal training. What I found about deployment is that the core workflows are self-explanatory, simplifying data search and restore operations for your team. This reduces the learning curve, promoting quick user comfort with the system and fostering adoption.

You’ll want to communicate its “set-it-and-forget-it” nature, highlighting how it simplifies data protection for your team.

4. Support & Success Factors

Support matters for long-term success.

Support is available through the standard Kaseya/Datto ticketing system, which has historically been solid. From my implementation analysis, recent user feedback on support has been mixed following the Kaseya acquisition. While the core product is reliable, your experience with response times might vary.

You should check recent reviews on support quality before committing, and understand that reliability is the primary success factor.

Overall, Backupify implementation offers straightforward deployment and reliable protection, especially for small to mid-market businesses. While recent support feedback is mixed, its ‘set-it-and-forget-it’ nature makes it a solid choice.

Who’s Backupify For

Backupify: For specific business needs.

Understanding if Backupify aligns with your operational profile is crucial. This Backupify review dives deep into who truly benefits, providing clear guidance on ideal business profiles and use cases where the software excels.

1. Ideal User Profile

Simple, reliable backup for cloud applications.

Backupify is ideal for small to mid-sized businesses (SMBs) with an IT admin or small IT team, but lacking dedicated backup specialists. From my user analysis, organizations valuing straightforward, automated cloud-to-cloud backups for critical SaaS applications find it an excellent fit for their daily operations.

These users achieve peace of mind with minimal ongoing management, ensuring critical SaaS data is always recoverable.

While ensuring data recoverability, understanding broader compliance requirements is also key. My guide on regulatory change management software can help businesses streamline their processes.

2. Business Size & Scale

Optimized for SMBs and Managed Service Providers.

This software thrives in companies with 50-1000 employees and is a go-to for Managed Service Providers (MSPs) serving numerous small to mid-market clients. User-wise, your business fits if you need reliable protection without over-engineering complex enterprise backup infrastructure.

Assess if your scale prioritizes simplicity and robust “set-it-and-forget-it” functionality over deep customization needs.

3. Use Case Scenarios

“Fire-and-forget” M365, Google Workspace, Salesforce backup.

Backupify excels as a primary “fire-and-forget” backup for Microsoft 365, Google Workspace, and basic Salesforce data. It’s perfect if simplicity and ease of restoring data are your main priorities. What I found about target users is that it handles routine data retention and recovery needs efficiently.

You’ll find this works well when your core need is automated, secure, and independent backups of critical SaaS applications.

4. Who Should Look Elsewhere

Not for complex, highly specialized backup needs.

If your business requires deep, granular control over backup storage locations or complex, non-standard Teams/SharePoint setups, Backupify might fall short. From my analysis, users needing enterprise-grade sandbox or metadata tools for Salesforce will find it too basic.

Consider solutions like Veeam for storage control, AvePoint for Teams/SharePoint depth, or OwnBackup for advanced Salesforce needs.

Ultimately, your decision on who should use Backupify hinges on prioritizing straightforward, reliable cloud data protection. This Backupify review shows it offers a compelling solution for businesses seeking uncomplicated, effective backup.

Bottom Line

Backupify delivers reliable cloud-to-cloud backup.

Speaking of unifying data, you might find my guide on identity resolution software helpful for customer insights.

My Backupify review provides a bottom-line assessment, guiding your decision on its suitability. This final verdict synthesizes its strengths, limitations, and overall value proposition for businesses like yours.

1. Overall Strengths

Set it and forget it reliability.

Backupify truly excels in providing a ‘set it and forget it’ experience for SaaS data protection. Users consistently praise its intuitive setup and reliable, granular restore capabilities. My comprehensive analysis shows its simple interface reduces management overhead for busy IT teams and small business owners alike.

These core strengths ensure business continuity and minimize data loss risks, freeing your team to focus on core operations.

2. Key Limitations

Some areas need refinement.

While highly reliable, some users note slower search and restore speeds for large datasets. Post-Kaseya acquisition, support responsiveness and expertise have reportedly declined. Based on this review, Microsoft Teams functionality needs deeper integration for comprehensive structural backups.

These limitations are manageable for most users but warrant consideration if specific performance or in-depth Teams backup functionality is critical for your operational workflow.

3. Final Recommendation

Highly recommended for specific needs.

I confidently recommend Backupify for small to mid-market businesses and MSPs seeking a straightforward, reliable cloud-to-cloud backup solution. Its ease of use and restoration reliability make it ideal for protecting Microsoft 365 or Google Workspace. My analysis shows it perfectly suits businesses prioritizing simplicity over niche, complex enterprise features.

Your decision should prioritize simplicity and core SaaS protection for your business; consider a trial or demo to evaluate direct functionality with your data.

This Backupify review highlights a highly effective solution for foundational SaaS data protection. I am confident in its ability to deliver consistent value for its target audience.