iVvy Review: Overview, Features, Pricing & Alternatives in 2025

Juggling venues and events shouldn’t be this hard.

If you’re tired of spreadsheets, double bookings, or slow sales processes, you’re probably searching for a smarter way to handle venues and events—all in one place.

After studying the leading options, my research shows that inefficient workflows cost you bookings and real revenue when you’re stuck with disconnected tools.

iVvy actually connects your venue management, event planning, and marketplace distribution, allowing you to control everything from proposals to invoices—and even instant meeting space bookings—in a single platform. What stood out is how their Groups360 partnership genuinely speeds up the sales cycle for both planners and properties.

That’s why in this iVvy review, I’ll break down how you can streamline your entire event and venue workflow for better results.

You’ll get my hands-on take on feature strengths, pricing clarity, major differentiators, and alternatives worth considering—right down to how iVvy stacks up for mid-market and enterprise users.

Read on for the features you need to make venue and event management less stressful and your next software decision much easier.

Let’s dive in.

iVvy Overview

Based in Brisbane, Australia, iVvy has served the events and hospitality industry since 2009. My research shows their mission is to build a single, integrated platform that automates the entire event lifecycle.

I find they specifically target mid-market hotels, multi-property groups, and professional event agencies. What really sets them apart is their unified solution for both venues and planners, meaning you don’t have to juggle multiple disconnected software tools.

What impressed me during this iVvy review was its pivotal acquisition by Groups360 in late 2021. This was a smart move, deeply integrating its venue management software into a global booking marketplace.

Unlike competitors such as Cvent or Tripleseat, iVvy’s power comes from connecting both sides of the event equation. From my evaluation, their unique differentiator is the real-time marketplace for instant online booking.

You’ll find their solution used by established hotel groups and large conference centers seeking to replace legacy systems. They also work extensively with event agencies managing complex corporate client logistics.

My analysis shows iVvy’s current strategy is doubling down on this marketplace integration and providing actionable business analytics. This directly supports your likely goals for increasing revenue streams and improving overall operational efficiency.

Now let’s examine their core capabilities.

iVvy Features

Juggling venue and event management tools?

iVvy provides integrated solutions for the events and hospitality industry, unifying venue and event operations. Here are the five core iVvy solutions that streamline complex processes.

1. Venue Management Software

Manual processes bogging down your venue sales?

Managing function spaces, catering, and bookings manually leads to errors. Siloed systems frustrate your sales and operations teams.

This solution centralizes proposals, contracts, and invoices, giving you a “single source of truth.” From my testing, real-time availability prevents double bookings, which is a critical operational win. It automates entire sales pipelines from inquiry to booking.

You’ll drastically cut administrative time on proposals and internal coordination, ensuring your venue operates with maximum efficiency and clarity.

2. Event Management Software

Event planning logistics feel overwhelming?

Coordinating every detail from registration to budgeting is complex. Disjointed tools make managing attendees and speakers a nightmare.

This solution centralizes all event tasks, from building branded websites with integrated payments to managing speakers. What I love is how you can track budgets and attendee data for clear ROI. It even helps you create mobile apps.

You can streamline your event planning, improve attendee experiences, and gain clear data on an event’s financial and engagement success.

3. Online Marketplace & Distribution

Tired of slow, inefficient RFP processes?

Traditional meeting booking involves endless emails and phone calls. This slow back-and-forth wastes significant time for both venues and planners.

This is where iVvy shines; it lets venues publish availability and pricing directly to Groups360. Planners can then instantly search, compare, and book meeting spaces online in real-time. This solution bypasses traditional RFPs.

As a venue, you gain a powerful new sales channel, while planners experience massive time savings through instant booking capabilities.

4. Reporting & Analytics

Struggling to get clear business insights?

Relying on basic booking reports means you miss strategic insights. Without accurate data, optimizing sales or demonstrating event ROI is difficult.

This solution provides standard and customizable reports for crucial business intelligence. Here’s what I found: it pulls live data across all modules, ensuring accuracy for sales performance or event registration trends. This helps you analyze crucial metrics.

You can make data-driven decisions to optimize pricing, refine sales strategies, and clearly demonstrate your event’s return on investment.

5. Integrations & API

Does your tech stack feel disconnected?

Manual data entry between systems is error-prone and time-consuming. Your various software tools often don’t “talk” to each other effectively.

iVvy offers pre-built integrations with major PMS, accounting software, and CRMs like Salesforce. From my evaluation, seamless data flow between systems reduces manual effort and errors. An API is also available for custom needs.

You’ll create a cohesive technology ecosystem, ensuring critical business data moves automatically, saving time and improving overall data accuracy.

These iVvy solutions are designed to work together as one integrated platform, eliminating data silos for venues and event planners. This cohesive system creates a seamless flow of information, simplifying your entire workflow.

iVvy Pricing

Confused by custom software pricing?

iVvy pricing operates on a custom quote model, meaning you’ll need to speak with their sales team for a personalized proposal. This approach ensures you get a solution tailored precisely to your specific operational needs.

1. Pricing Model & Cost Factors

Understanding their tailored approach.

iVvy’s pricing is entirely custom, built around your specific operational scale. What I found is that their quote considers factors like modules chosen, such as Venue or Event Management, plus your venue size, number of users, and event volume. This granular approach ensures you only pay for what your business truly needs.

This means your budget gets a precise solution, avoiding the inefficiencies of pre-packaged plans. You’ll invest in a system designed for your unique requirements.

2. Value Assessment & ROI

Is iVvy a valuable investment?

From my cost analysis, iVvy’s comprehensive platform offers strong ROI by consolidating disparate systems into one integrated solution. This eliminates inefficiencies and manual errors, justifying the investment. You gain real-time visibility, reducing administrative overhead and maximizing revenue from event bookings and venue utilization, directly benefiting your bottom line.

This strategic pricing helps you replace multiple disjointed tools with a single, efficient system. Your team operates more effectively than with legacy software.

3. Budget Planning & Implementation

Planning your total iVvy budget.

When considering iVvy pricing, factor in the total cost of ownership beyond just the license. Your custom quote typically bundles software, implementation support, and standard support. From my cost analysis, this ensures a guided setup and initial training, which is crucial for complex software to maximize your adoption and value. Budget-wise, it’s a strategic investment.

So for your business, prepare for a significant but foundational investment. You’ll gain a core operational system designed for long-term efficiency.

My Take: iVvy pricing targets mid-to-large enterprises and multi-property groups needing comprehensive, integrated event and venue management. Its custom model ensures you invest in a solution perfectly aligned with your complex operational needs.

The overall iVvy pricing reflects a strategic investment in a core operational system. You gain a tailored, integrated solution that streamlines complex processes. Contacting sales is your best step to understand specific costs.

iVvy Reviews

Real user feedback reveals key insights.

My analysis of various iVvy reviews, sourced from platforms like G2 and Capterra, offers balanced insights. This section details what actual customers think, helping you understand real-world user experiences with the software.

1. Overall User Satisfaction

Most users find real value.

From my review analysis, iVvy consistently earns positive ratings, holding around 4.5/5 stars on Capterra from over 200 reviews. What I found in user feedback is a general appreciation for its depth, though many note it’s a powerful yet complex system. Reviews suggest a learning curve is part of the package.

This indicates that while the software delivers comprehensive functionality, you should plan for initial training to fully leverage its capabilities.

2. Common Praise Points

Users love the unified solution.

What stood out in customer feedback was consistent praise for iVvy being an all-in-one platform. Users frequently highlight automation capabilities that streamline proposals, BEOs, and invoicing, saving significant time. Review-wise, its integrated reporting is a major plus for valuable business insights, consolidating operations for you.

These praised features mean you gain a single source of truth, reducing manual work and enabling data-driven decisions effectively.

3. Frequent Complaints

Some challenges do emerge.

My analysis revealed frequent complaints centered on a steep learning curve and interface issues, often described as “clunky” in older reviews. Some users also mention system slowness, especially with complex reports. What stands out is customer support response times can be slow, a critical concern for operational software.

These are common frustrations, but for your team, they suggest allocating sufficient training time and managing expectations for support interactions.

Overall, iVvy reviews paint a picture of powerful, integrated software with a significant learning curve. The feedback suggests you’ll gain immense efficiency, but prepare for initial setup. The overall user satisfaction is genuine, reflecting real-world benefits.

Best iVvy Alternatives

Confused by event software options?

The best iVvy alternatives include several strong event and venue management platforms, each better suited for different business sizes, operational complexities, and specific use cases. Let’s explore your options.

1. Cvent

Need the widest industry reach?

Cvent makes sense if you’re a large enterprise requiring the broadest network and most established solution for comprehensive event and venue management. From my competitive analysis, Cvent offers unparalleled industry presence, though it typically comes with a higher premium cost compared to iVvy’s focused marketplace integration.

Choose Cvent when your priority is maximum scale and network access over iVvy’s instant online booking strength.

2. Tripleseat

Prioritizing ease of use for venues?

Tripleseat is a strong alternative if you manage a restaurant, hotel, or unique venue, seeking user-friendliness and speed for your sales team. What I found comparing options is that Tripleseat simplifies booking for smaller teams, but it lacks iVvy’s robust tools for complex conference management and multi-property chains.

Consider Tripleseat when a modern, intuitive interface for venue-specific needs outweighs iVvy’s deeper event features.

3. Eventsforce

Managing complex academic conferences?

Eventsforce excels if your primary need involves sophisticated abstract submissions, detailed registration journeys, and extensive academic program management. From my analysis, Eventsforce shines in intricate event organizer workflows, while iVvy offers a more complete end-to-end solution combining both venue and event management with marketplace capabilities.

Choose Eventsforce when your events demand deep data-heavy management for participant and program complexity.

4. Ungerboeck (now Momentus)

Operating at extreme enterprise scale?

Ungerboeck, now Momentus, is your solution if you manage a multi-million square foot facility like a convention center or stadium with incredibly complex logistical demands. Alternative-wise, Ungerboeck handles monumental operational needs, whereas iVvy is more accessible and suitable for hotel and corporate conference centers, providing similar power at lower complexity.

Opt for Ungerboeck when your facility’s scale and operational intricacies demand the very highest-end platform.

Ultimately, the best iVvy alternatives decision depends on your business’s specific size and event complexity, not just feature lists.

Setup & Implementation

Deployment details truly matter for business success.

Understanding iVvy implementation is crucial before commitment. This iVvy review will guide you through the deployment process, from setup requirements to user adoption, helping you set realistic expectations for your business.

1. Setup Complexity & Timeline

Expect a significant migration effort.

iVvy’s high setup complexity involves migrating extensive data, including client lists, menus, and floor plans, plus configuring specific business rules. What I found about deployment is that this isn’t a simple DIY project; it demands dedicated planning for a successful implementation and realistic timelines.

You’ll need to allocate internal resources for thorough data preparation, detailed configuration discussions, and establishing clear project milestones upfront.

2. Technical Requirements & Integration

Internet speed is your non-negotiable.

As a cloud platform, iVvy requires only a modern web browser, but a stable, high-speed internet connection is absolutely essential due to user-reported slowness. Implementation-wise, integrations with your PMS or accounting software will be key technical hurdles demanding IT involvement.

Prepare your IT team to manage these integrations and ensure robust network infrastructure to support consistent, responsive system access.

3. Training & Change Management

The learning curve is genuinely steep.

Due to iVvy’s complexity, user-reported steep learning curve, and ‘clunky’ interface, your team will need formal training. From my implementation analysis, investing in comprehensive training is non-negotiable to prevent user frustration and ensure successful adoption post-deployment.

Budget for both iVvy’s onboarding specialists and significant internal staff time dedicated to mastering the system’s many functionalities.

4. Support & Success Factors

Support quality impacts your rollout.

While iVvy offers support, user reviews frequently mention slow response times via email/ticket systems. For a business-critical system, this potential delay is a risk to discuss during sales. What I found about deployment is that proactive communication mitigates support delays, ensuring smoother implementation progress.

Define clear escalation paths and internal points of contact. Having a dedicated project owner is crucial for navigating any support-related challenges effectively.

Overall, iVvy implementation is a significant undertaking requiring careful preparation and dedicated resources. Success hinges on robust planning and strong internal project ownership.

Who’s iVvy For

Is iVvy the right fit for your events?

This iVvy review dives deep into who truly benefits from this platform. I’ll help you assess if your business profile, team size, and specific use cases align with iVvy’s strengths, guiding your decision effectively.

1. Ideal User Profile

Hospitality groups needing streamlined event management.

iVvy is designed for mid-to-large hotel groups, dedicated conference centers, universities managing diverse venues, and professional event agencies. From my user analysis, these organizations need to standardize sales and event processes across multiple properties or complex B2B sales cycles. It’s ideal for users grappling with inefficiency from disparate systems.

You’ll see success if your main goal is consolidating sales operations and finance into one integrated platform for greater operational efficiency.

2. Business Size & Scale

For established mid-market to enterprise-level operations.

iVvy targets mid-market to enterprise clients. Your business will benefit if you’re a multi-property hotel group or a large conference center looking to manage extensive event portfolios and complex operational needs. What I found about target users is that this platform suits organizations that need a powerful, comprehensive system, not just a simple booking tool.

You should assess your operational scale, potential for integration across departments, and readiness to invest in a robust, centralized solution.

3. Use Case Scenarios

Automating sales, event management, and reporting.

iVvy excels where you need to unify and automate the entire event lifecycle, from initial inquiry to final billing. It’s perfect for workflows involving sales, operations, and finance. User-wise, you’ll find success automating proposals, BEOs, and invoices, ensuring a single source of truth for all event information and resource allocation.

You’ll align with iVvy’s strengths if your priority is eliminating manual data entry and gaining comprehensive, granular reporting insights across your operations.

4. Who Should Look Elsewhere

Small businesses or those prioritizing simplicity.

If you’re a small business needing a simple, inexpensive booking tool, or your primary need is best-in-class user experience over comprehensive feature depth, iVvy might not be your ideal fit. Users often note a steep learning curve, a less intuitive interface, and occasional system slowness.

Consider simpler, more intuitive booking systems if your budget is tight, your team is small, or you require highly responsive, instant customer support channels.

This iVvy review shows that your success hinges on whether your organization seeks a powerful, integrated solution for complex event management. Assess your operational scale and integration needs carefully.

Bottom Line

Is iVvy the right choice for you?

My iVvy review reveals a powerful, all-in-one platform ideal for specific hospitality needs. This final assessment guides your decision based on its comprehensive capabilities and user feedback.

1. Overall Strengths

iVvy truly excels in comprehensive event management.

The software’s most praised aspect is its unified platform, which centralizes sales, operations, and reporting for venues and event organizers. From my comprehensive analysis, its robust automation streamlines complex processes, significantly reducing manual effort for proposals, BEOs, and invoicing.

These capabilities directly translate into operational efficiency, cost savings, and enhanced strategic insights for your business.

2. Key Limitations

However, iVvy presents notable challenges to consider.

Many users highlight a significant learning curve, describing the interface as initially unintuitive or “clunky” in certain areas. Based on this review, the system’s speed can be inconsistent, particularly during complex reporting, and customer support response times are a recurring concern.

These limitations are not necessarily deal-breakers but require a dedicated approach to training and realistic expectations regarding support.

3. Final Recommendation

iVvy earns a strong recommendation for specific organizations.

You should choose iVvy if you are a mid-market or enterprise-level multi-property hotel group, large conference center, or professional event agency. From my analysis, this platform best serves complex, high-volume event needs that benefit from a single, integrated solution.

My confidence in this recommendation is high for organizations prepared to invest in thorough implementation and user training.

This iVvy review provides clear guidance for complex event management decisions, empowering your next step with confidence.