Motive Review: Overview, Features, Pricing & Alternatives in 2025

Disorganized fleet data is costing you money.

If you’re dealing with fragmented systems for tracking vehicles, ensuring compliance, and monitoring safety, evaluating fleet management platforms like Motive becomes a top priority.

But here’s the harsh truth: too many manual workflows waste hours daily, causing delays, compliance risks, and safety incidents that hit your bottom line.

That’s why I’ve taken a deep dive into Motive—unpacking how its unified platform brings AI-powered dashcams, real-time GPS tracking, automated compliance, and spend management together to solve what really matters in your fleet operations.

In this review, I’ll show you how Motive can actually simplify your fleet workload, from tracking every asset to keeping your drivers safer—so you can spend more time growing your business, not wrestling with software.

You’ll discover in this Motive review how the features, pricing, and user experience stack up (with real-world insights) so you can make a confident buying decision.

You’ll walk away knowing the features you need to run a safer, more profitable fleet—and exactly where Motive fits in.

Let’s dive into the details.

Motive Overview

Motive, which you might know as KeepTruckin, has been focused on fleet management technology since 2013. From their San Francisco headquarters, their core mission is unifying physical operations software.

They specifically target trucking and logistics businesses that are tired of juggling multiple disconnected systems from different vendors. I find their commitment to a single platform is what really resonates with the busy fleet managers I speak with.

Their 2022 rebrand, backed by funding that pushed its valuation near $3 billion, signals serious ambition. We will explore this integrated vision through this Motive review.

Unlike competitors that often feel pieced together, Motive’s platform is refreshingly cohesive. For me, their AI-powered driver safety features are a key advantage, proving more accurate at detecting critical risks than many direct rivals.

They now work with over 120,000 businesses, from single owner-operators to large-scale enterprise fleets. This wide adoption tells me their solution scales effectively to meet a variety of operational demands.

Today, Motive’s strategy centers on connecting every part of your fleet operations—from AI safety and compliance to real-time spend management with their card. This directly addresses your need for consolidated efficiency and visibility.

Let’s dive into their specific features.

Motive Features

Dealing with fleet management headaches daily?

Motive features offer an integrated platform that tackles various aspects of fleet operations. These are the five core Motive features that truly transform how you manage your vehicles and drivers.

1. AI Dashcams

Unsafe driving behaviors creating risks?

Drivers engaging in risky actions can increase accident rates and insurance premiums. You need a way to proactively address these issues.

Motive’s AI Dashcams detect over 15 unsafe behaviors like cell phone use and speeding, providing real-time in-cab alerts for immediate correction. From my testing, the accuracy and instant feedback loop are impressive, significantly reducing incidents by 32%. This feature also captures vital video evidence for disputes.

This means you can dramatically improve driver safety, protect your assets, and potentially lower your insurance costs.

2. GPS Tracking and Telematics

Can’t track your vehicles with precision?

Slow location updates mean you’re often managing your fleet with outdated information. This leads to inefficient dispatching and security concerns.

Motive provides real-time GPS tracking with refresh rates as fast as 1-3 seconds, giving you lightning-fast visibility into vehicle locations. This feature also offers comprehensive usage reports and crucial health monitoring, far exceeding typical refresh rates I’ve seen.

So you get superior operational efficiency, enhanced security, and the data needed for smarter fleet management decisions.

3. ELD Compliance

Struggling with complex Hours of Service logging?

Manual logging or clunky ELDs can lead to compliance violations and frustrating audits. This creates unnecessary stress and potential fines.

Motive’s ELD solutions automate HOS recording, duty status, and engine hours, making compliance straightforward. What I love about this approach is how the Driver App simplifies log management and inspections, reducing paperwork significantly. This helps your fleet stay compliant without the typical hassle.

This means you can ensure regulatory adherence, automate IFTA reports, and improve your CSA scores effortlessly.

4. Maintenance and Equipment Monitoring

Costly vehicle breakdowns always a surprise?

Ignoring maintenance can lead to unexpected vehicle downtime and expensive repairs. You need a system that prevents these issues.

Motive offers proactive maintenance tools with scheduled reminders and comprehensive equipment tracking. This is where Motive shines, providing vehicle diagnostics and reports for upcoming and overdue services, which helps prevent costly surprises. This feature also includes cargo temperature tracking for specialized fleets.

The result is your vehicles stay in peak condition, reducing unexpected breakdowns and extending their operational lifespan.

5. Spend Management (Motive Card)

Fragmented spending making budgeting difficult?

Managing fleet expenses across different systems leads to a lack of visibility and inefficient cost control. This can drain your budget unnecessarily.

The Motive Card unifies fleet and spend management, providing real-time insights and helping identify spending trends. From my evaluation, the customizable spending limits by cardholder or group offer fantastic control. This feature also includes valuable fuel discounts at participating stations.

This means you can automate operations, optimize expenditure, and gain full financial control over your fleet.

These Motive features work together to create a complete, integrated fleet management system that simplifies operations and boosts efficiency.

Motive Pricing

Wondering what Motive will cost you?

Motive pricing is customized, reflecting its shift away from public tiers to a tailored quote model, ensuring you only pay for what your fleet truly needs.

1. Pricing Model & Cost Factors

Their custom pricing approach.

Motive’s pricing model, as I found, is a custom quote system that adapts to your fleet’s specific size and operational needs. Your cost will vary based on the number of vehicles, types of devices (ELD, AI Dashcam), and the specific features you require. They tailor pricing for your specific fleet, meaning you won’t pay for features you don’t use.

Budget-wise, this means your monthly costs are directly tied to your fleet’s unique requirements, offering scalable expenditure.

2. Value Assessment & ROI

Is this an investment or an expense?

From my cost analysis, Motive’s integrated platform, particularly with AI Dashcams, provides significant ROI by reducing accidents and optimizing operations. What impressed me is how their solutions directly impact your bottom line through improved safety, compliance, and fuel efficiency, justifying the investment over basic tracking.

This means your spending goes towards tangible operational improvements that can save your business money long-term.

3. Budget Planning & Implementation

Consider total cost of ownership.

Beyond monthly subscriptions, you’ll need to account for hardware costs like ELD devices and AI dashcams, which are additional. What I found regarding pricing is that initial hardware outlay impacts your first-year budget more significantly than ongoing monthly fees, but these are one-time purchases for the devices.

So for your business, plan for both recurring service fees and initial hardware purchases to understand the full financial commitment.

My Take: Motive’s custom pricing is well-suited for fleets of all sizes seeking comprehensive solutions, ensuring you receive a cost structure that scales precisely with your operational demands and unique requirements.

The overall Motive pricing reflects a tailored value proposition for fleet management.

Motive Reviews

What do actual customers think?

I’ve analyzed numerous Motive reviews from real users to give you a balanced look at their experiences and what you can truly expect from this fleet management software.

1. Overall User Satisfaction

Users seem generally satisfied.

From my review analysis, Motive maintains strong ratings, averaging 4.2 out of 5 stars on G2 and 8.5 out of 10 on TrustRadius. What I found in user feedback is how most customers appreciate the comprehensive solution, suggesting a high overall utility despite some common frustrations.

This indicates you’ll likely find Motive a capable and generally well-received platform.

2. Common Praise Points

User-friendliness consistently shines.

Users frequently praise Motive for its intuitive interface and easy-to-use mobile apps, simplifying driver logs and manager oversight. Review-wise, the lightning-fast real-time tracking (1-3 seconds) is a significant competitive advantage that users rave about, enhancing visibility.

This means you can expect straightforward operations and incredibly responsive fleet monitoring.

3. Frequent Complaints

Pricing transparency is a concern.

Customers commonly express frustration over Motive’s lack of publicly available, transparent pricing, which complicates initial budgeting. What stands out in user feedback is how some desired features like a panic button or engine temperature tracking are notably absent, creating minor gaps.

These issues are typically minor frustrations rather than deal-breakers for most users.

The overall Motive reviews reveal genuine user satisfaction with practical reservations about pricing transparency and a few missing features.

Best Motive Alternatives

Navigating Motive’s many competitors?

The best Motive alternatives include several strong options, each better suited for different business situations and priorities. From my competitive analysis, you’ll find the right fit by considering your specific needs.

1. Samsara

When comprehensive enterprise features are your priority.

Samsara often ranks highly for overall product quality and a slightly broader feature set, particularly for larger enterprises. What I found comparing options is that Samsara offers a wide range of integrated solutions, though it can come with a higher price tag than Motive.

Choose Samsara if your budget allows for a slightly broader feature set and extensive data analytics.

2. Lytx

Primarily focused on advanced video telematics and safety?

Lytx specializes in video-based safety solutions, appealing to businesses prioritizing driver safety through camera footage. Alternative-wise, Lytx provides robust video analytics, though Motive’s AI Dashcams boast superior detection accuracy for unsafe behaviors.

Consider this alternative if you prefer their video analytics or have an existing preference for their safety ecosystem.

3. Geotab

Valuing extensive telematics data and hardware integrations?

Geotab excels in providing extensive telematics data and connected vehicle solutions for detailed insights. From my analysis, Geotab offers deep telematics data capabilities, though some users report its interface can be less intuitive compared to Motive’s ease of use.

You’ll want to choose Geotab if your team is comfortable with a potentially less intuitive interface for rich data.

4. Verizon Connect

Already part of the Verizon business ecosystem?

Verizon Connect leverages its telecommunications network for fleet management services, offering familiar branding for existing customers. What I found comparing options is that Verizon Connect provides strong brand recognition and reliable services, though Motive often offers faster refresh rates for real-time tracking.

For your specific needs, choose Verizon Connect if you have an existing Verizon account or prefer their strong telecommunications backbone.

The best Motive alternatives selection depends on your specific operational requirements and budget flexibility, not just feature lists.

Motive Setup

What does Motive implementation really entail?

Your Motive review journey starts with understanding its practical setup. This section offers realistic deployment guidance, helping you prepare for the time, resources, and potential challenges involved.

1. Setup Complexity & Timeline

Not a difficult deployment, but plan accordingly.

The physical installation of Motive’s Vehicle Gateway and dashcams is straightforward, often involving simple plug-and-play or adhesive mounting. From my implementation analysis, the actual hardware setup is relatively quick, taking hours rather than days, which simplifies the initial deployment phase.

You’ll primarily plan for device distribution and coordinating vehicle downtime rather than complex system configurations.

2. Technical Requirements & Integration

Basic technical attention required.

Motive’s system relies on IoT hardware connecting to your vehicles’ diagnostic ports and utilizing cellular data, along with web and mobile app access. What I found about deployment is that your vehicles need standard 11-32 volt power for the Vehicle Gateway, and good cellular coverage is key for data transmission.

Prepare for basic IT oversight for app rollout and ensuring consistent device connectivity across your fleet.

3. Training & Change Management

User adoption is critical for success.

While the Motive Driver App and web dashboard are intuitive, drivers and managers will need training on new workflows for logs, inspections, and analytics. From my analysis, successful adoption hinges on effective driver training, especially for features like automated coaching and safety alerts.

Invest in clear training sessions and user guides to ensure your team maximizes the benefits of Motive’s comprehensive features.

4. Support & Success Factors

Reliable support streamlines your rollout.

Motive offers 24/7 customer support, which is a significant advantage during both initial setup and ongoing operations. What I found about deployment is that this constant accessibility minimizes downtime, ensuring any installation glitches or operational questions are addressed promptly.

Leverage their continuous support, clearly define your fleet’s needs, and champion the technology internally for a smooth deployment.

Overall, Motive setup is quite manageable, with a focus on user-friendly hardware and software, ensuring a relatively smooth transition for your fleet.

Bottom Line

Motive is a powerful solution for physical operations.

This Motive review provides a comprehensive final assessment, guiding you on who should consider this software for fleet management, highlighting its unique strengths and potential limitations.

1. Who This Works Best For

Businesses managing vehicle fleets and physical assets.

Motive is ideal for trucking, construction, oil and gas, and field service companies needing integrated solutions for driver safety, ELD compliance, and real-time fleet tracking. From my user analysis, companies prioritizing proactive driver behavior improvement will find immense value in its AI-powered features and rapid GPS refresh rates.

You’ll succeed if your business operates in the physical economy and seeks to enhance safety, efficiency, and compliance.

2. Overall Strengths

Integrated AI-powered safety and real-time tracking are standout features.

The software excels with its highly accurate AI Dashcams providing real-time alerts and video evidence, coupled with lightning-fast 1-3 second GPS refresh rates. From my comprehensive analysis, its comprehensive solution for fleet, driver, and spend management streamlines diverse operational needs, enhancing overall efficiency and cost control.

These strengths mean you gain unparalleled visibility and control over your physical operations, leading to reduced accidents and improved profitability.

3. Key Limitations

Lack of transparent public pricing is a common concern.

While robust, Motive does not offer publicly transparent pricing, requiring direct sales contact which can be a barrier for some. Based on this review, some niche features like a dedicated panic button are absent, which might be critical for highly specialized operational requirements or specific safety protocols.

I find these limitations are largely manageable trade-offs for the comprehensive value, though pricing transparency would certainly enhance the user experience.

4. Final Recommendation

Motive comes highly recommended for fleet-based businesses.

You should choose this software if your business prioritizes an integrated, AI-powered platform for driver safety, ELD compliance, and real-time fleet visibility. From my analysis, this solution offers robust features for optimizing physical operations and is an excellent investment for improving efficiency and safety.

My confidence level is high for businesses seeking a comprehensive, user-friendly fleet management solution.

Through this Motive review, I’ve confirmed strong value for businesses prioritizing safety and efficiency, offering a powerful tool for your operations.