Struggling to scale your direct mail?
You’re likely spending too much time on manual tasks like list management and coordinating mailers, instead of focusing on high-impact strategy.
The real issue is that every hour spent on tedious work delays your campaigns and makes it nearly impossible to prove direct mail’s value.
This isn’t just a hunch. The Business Research Company highlights that this demand is driven by manual process inefficiencies in workflows. These outdated methods simply can’t keep up.
But the right automation software solves this completely. It lets you streamline your entire campaign from list uploads to final delivery.
While direct mail is powerful, if you’re exploring broader solutions, my guide on best marketing automation software offers deeper insights.
In this guide, I’ll show you the best direct mail automation software for 2025. I’ve reviewed the top tools to help you choose wisely.
You will discover how to boost response rates, integrate with your CRM, and finally get the data to measure your campaign ROI.
Let’s dive in.
Quick Summary:
| # | Software | Rating | Best For |
|---|---|---|---|
| 1 | PostGrid → | Mid-sized e-commerce teams | |
| 2 | Sendoso → | Marketing ops directors | |
| 3 | Postalytics → | Growing customer databases | |
| 4 | Click2Mail → | Marketing directors | |
| 5 | Lob → | E-commerce marketing ops |
1. PostGrid
Struggling to streamline your direct mail campaigns for better ROI?
PostGrid’s Print & Mail API lets you automate sending personalized letters, checks, and postcards, integrating directly with your existing CRM. This means you can enhance your marketing efforts without overhauling your entire system.
You can also boldly verify, complete, and standardize addresses to local postal standards in real-time, significantly reducing undeliverable mail. This ensures your valuable mail reaches its intended recipients, boosting campaign effectiveness.
This is a game-changer.
PostGrid addresses the complexity of direct mail automation with its robust Print & Mail API and Address Verification capabilities. It allows you to transform your offline communications.
You can send personalized mail pieces by integrating print and mail functions directly into your software. This streamlines campaign execution and empowers your team to send personalized communications without changing existing workflows. Plus, it integrates with over 1600 apps via Zapier, enabling comprehensive automation pipelines.
Additionally, their Address Verification API can autocomplete, clean, and standardize addresses globally, even processing thousands of addresses per second for large mailing lists. This AI-driven parser corrects malformed addresses to Canada Post and USPS standards, ensuring high delivery success rates with CASS and SERP certifications.
The result is truly seamless integration.
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Key features:
- Automated Print & Mail API: Integrate personalized letter, postcard, and check sending directly into your CRM for streamlined campaign execution.
- Advanced Address Verification: Utilize CASS and SERP certified technology to autocomplete, clean, and standardize addresses from 245+ countries, ensuring high delivery rates.
- Seamless Integration Capabilities: Connect PostGrid with over 1600 apps, including Salesforce, HubSpot, and Zapier, to build robust direct mail automation workflows.
Learn more about PostGrid features, pricing, & alternatives →
Verdict: PostGrid offers robust automation and address verification tools, making it an excellent choice for marketing teams at mid-sized e-commerce companies seeking the best direct mail automation software. Its strong integration capabilities and focus on deliverability solve key pain points, ensuring measurable campaign lift and a higher ROI.
2. Sendoso
Struggling with direct mail campaign complexity?
Sendoso’s sending management platform tackles these issues head-on, offering worldwide gift curation and top-notch security to simplify your operations. This means you can manage everything from a single platform.
The software integrates tech, data, logistics, and premium brands globally, streamlining your campaigns and helping you reduce manual effort in list management. Your marketing operations can finally breathe a sigh of relief with automated processes.
Here’s how Sendoso simplifies your direct mail strategy.
Sendoso helps revenue teams boost win rates and accelerate deal closures, shifting from transactional marketing to relationship-driven engagement. This is achieved by leveraging empathy, personalization, and impactful brand interactions.
You can amplify campaign impact through personalized gifting, with use cases covering account-based marketing, demand generation, and event fulfillment. The platform also accelerates pipeline and lead generation, ensuring higher response rates from personalized mailers. Additionally, Sendoso secures address confirmation and real-time delivery tracking for peace of mind.
With over 90 native integrations, 80% of customers automate gifting that works behind the scenes, ensuring seamless coordination with existing email marketing systems. Sendoso owns the warehouse, guaranteeing delivery and offering creative customization, further ensuring success and reducing risks of system compatibility issues.
Achieve measurable lift in customer engagement.
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Key features:
- AI-Enhanced Personalization: Utilizes unique smart sending capabilities to suggest the most thoughtful and timely ways to connect, maximizing engagement.
- Automated Execution: Offers 90+ native integrations that automate gifting workflows, significantly boosting campaign success and saving valuable time.
- Full-Stack Reporting: Plugs directly into your GTM stack, providing real-time data to track the impact of campaigns across your funnel for validated success.
Learn more about Sendoso features, pricing, & alternatives →
Verdict: Sendoso is a leader for anyone seeking the best direct mail automation software, proven by Gong generating 400+ new opportunities. Its AI-enhanced personalization, automated execution, and full-stack reporting simplify complex campaigns, making it ideal for marketing operations directors focused on measurable ROI and seamless integration.
3. Postalytics
Struggling to justify direct mail ROI against digital channels?
Postalytics streamlines your direct mail campaigns, making them fast, personalized, and integrated, just like email. This means you can easily plug direct mail right into your existing marketing tech stack.
You’ll find it significantly easier to compare feature sets and ensure integration compatibility with your current CRM. This helps you overcome the complexities of evaluating direct mail automation tools.
Here’s how to stand out.
Postalytics simplifies direct mail automation by offering pre-built marketing tech integrations with platforms like HubSpot and Salesforce. This capability lets you send automated, personalized direct mail pieces.
This includes free QR codes, pURLs, and delivery tracking, ensuring you always know the status of your mail. You can also import unlimited lists from various sources without extra costs, and Postalytics even filters out bad addresses using USPS databases.
Additionally, you can track and measure the impact of every campaign through detailed dashboards, providing clear insights into delivery status and recipient responses. This allows you to evaluate your ROI instantly, making your direct mail efforts more transparent and effective.
The result is scaled marketing with less time and money.
Key features:
- Direct mail automation: Automate personalized campaigns, complete with free QR codes, pURLs, and real-time delivery tracking for comprehensive insights into campaign performance.
- Seamless CRM integrations: Integrate effortlessly with major marketing platforms like HubSpot, Salesforce, ActiveCampaign, and Zapier to ensure smooth multi-channel coordination.
- Smart mailing list management: Easily import unlimited lists, automatically filter out bad addresses, and create reusable audience segments for highly targeted multi-touch campaigns.
Learn more about Postalytics features, pricing, & alternatives →
Verdict: Postalytics helps you overcome evaluation complexities by offering fast, integrated, and automated direct mail, proving to be the best direct mail automation software. Its robust tracking, smart list management, and CRM integrations empower you to justify ROI and achieve streamlined campaign execution, even with growing customer databases.
4. Click2Mail
Struggling with direct mail campaign complexity?
Click2Mail addresses this with robust online tools, Mailjack+, and CRM integrations, simplifying campaign management. This means you can easily streamline your direct mail efforts, moving from concept to delivery with unmatched efficiency. Imagine cutting down the manual effort in managing your mailing lists.
This capability allows you to focus on strategy, not logistics.
Click2Mail helps you execute campaigns with impressive precision, offering a full-featured online interface for design and dashboard monitoring. You can also leverage tools like Click2EDDM for neighborhood reach without a list, or Mailjack+ to send postal mail from any PDF-saving application. Their CRM Hub streamlines mail campaigns with effortless automation and monitoring. Additionally, mobile apps let you manage jobs or mail documents on the go, and no-code integrations like Zapier connect postal mail to over 1500 app workflows, making multi-channel coordination simple and effective.
Your direct mail campaigns just got easier.
Key features:
- Comprehensive Online Platform: Utilize Mailing Online Pro for a powerful interface with design capabilities and a dashboard to manage all your direct mail campaigns efficiently.
- Seamless CRM & App Integrations: Connect Click2Mail with your existing CRM via their CRM Hub or integrate with over 1500 apps using Zapier to automate postal mail workflows.
- Diverse Mailing Solutions: Choose from various mailing applications like Click2EDDM for unaddressed mail, Mailjack+ for PDF-to-mail, and mobile apps for on-the-go management.
Learn more about Click2Mail features, pricing, & alternatives →
Verdict: Click2Mail’s diverse applications and robust integration options, including CRM and Zapier, empower marketing directors to achieve streamlined campaign execution and measurable engagement lift. With features like Mailjack+ for easy PDF mailing and EDDM for targeted reach, it stands out as truly best direct mail automation software for optimizing your direct mail efforts.
5. Lob
Tired of direct mail headaches and wasted effort?
Lob offers unmatched direct mail automation and printing infrastructure to simplify your campaigns. This means you can easily personalize, send, and track mail.
Their platform integrates with your existing digital tools, so you can create personalized, automated direct mail seamlessly. This helps you build an omnichannel marketing strategy.
Here’s how to reinvent your mail.
Lob puts personalization, sending, and tracking into “easy mode,” making your direct mail to-do list disappear. They manage the printing and sending process end-to-end.
This means you can automate hyper-targeted and personalized mail at any scale, watching conversions soar. Lob brings the data and ease of digital to your direct mail campaigns. Plus, you can track success with Lob Analytics, getting clear insights to adapt strategies in real-time. This helps you make every send better than the last, while also ensuring your mail is compliant.
The result is increased direct mail impact with decreased workload.
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Key features:
- Integrate and Target: Connect Lob with your existing tech stack and data to fuel direct mail campaigns with precision, allowing for hyper-targeted and personalized outreach at any scale.
- Print and Send: Automate your mail campaigns and leverage a nationwide print delivery network to handle printing and logistics, taking paper shortages and campaign delays off your plate.
- Measure and Optimize: Utilize advanced analytics within your Lob dashboard to track direct mail success, gain real-time insights, and optimize future campaigns for higher conversions.
Learn more about Lob features, pricing, & alternatives →
Verdict: Lob is an ideal best direct mail automation software for streamlining campaigns, especially for marketing operations directors at e-commerce companies. Its ability to automate personalization, integrate with existing digital tools, and provide advanced analytics helps address pain points like justifying ROI and managing scalability, ensuring measurable lift in customer engagement.
6. PFL
Are you struggling to justify direct mail ROI?
You might be dealing with overwhelming complexity when evaluating direct mail automation tools, especially balancing scalability for growing customer databases and personalized campaign demands. PFL helps by managing the entire process, making it simpler.
This means you can say goodbye to the frustration of comparing feature sets and assessing hidden costs. PFL handles production, delivery, and measurement, ensuring you streamline campaign execution and reduce manual effort.
Here’s how PFL simplifies.
PFL integrates with your CRM or marketing automation platform, allowing you to manage performance and measure ROI seamlessly. This means you can personalize and trigger sends at any scale, from hundreds to millions.
Additionally, PFL helps you increase engagement and drive action by combining digital tactics with direct mail touches, creating meaningful moments across the customer journey. You can also empower your sales reps to personalize direct mail that moves deals forward, enhancing the digital experience. Plus, your sales and marketing teams can speed up demand generation efforts, and Proofpoint improved response rates by 4x.
The result? You can confidently build an omnichannel architecture where direct mail complements digital efforts effectively.
If you’re managing specialized operations, my article on best garden center software offers insights into optimizing seasonal businesses.
Key features:
- Simplified execution: PFL manages the entire direct mail process, including production, delivery, and measurement, all under one roof to boost efficiency.
- Personalization at scale: Use your existing data to personalize and trigger direct mail sends from hundreds to millions, fostering stronger customer connections.
- Integrated measurement and ROI: PFL integrates with your CRM/MAP to seamlessly manage performance and measure the return on investment of your campaigns.
Learn more about PFL features, pricing, & alternatives →
Verdict: PFL is designed to simplify direct mail, personalize campaigns, and enhance engagement, addressing the key pain points for marketing operations directors. Its seamless integration with existing MarTech stacks and proven results like a 3x increase in response rates make it an excellent contender for the best direct mail automation software.
7. Postal
Are you struggling to justify direct mail ROI?
Postal helps you streamline campaign execution and measure results. This intelligent gifting platform simplifies selecting and delivering personalized mail, helping you boost engagement.
You can effortlessly integrate with your existing CRM system to automate gift-related tasks. This means you can efficiently manage your direct mail initiatives. The result? Consistent efforts that save you time and resources.
This intelligent platform increases pipeline and retains customers.
Postal allows you to personalize, send, measure, and automate your direct mail efforts with ease, turning prospects into pipeline faster. You can connect your favorite apps, adding impact without extra steps to your existing workflows. Additionally, Postal offers a reporting and ROI feature so you can track the performance of your campaigns, including delivery status and recipient engagement. This enables you to optimize your strategies for maximum return. Plus, for enterprise clients, you get first-class onboarding, a dedicated Customer Success Manager, and customizable solutions for your specific needs.
Unlock new levels of engagement with Postal.
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Key features:
- Intelligent Gifting Platform: Personalize, send, measure, and automate direct mail and gifting efforts with ease, streamlining your campaign execution for optimal engagement.
- CRM Integrations: Automate direct mail sending based on customer data and milestones, ensuring seamless multi-channel coordination within your existing tech stack.
- Reporting & ROI Tools: Track campaign performance, delivery status, and recipient engagement to justify direct mail ROI and make data-driven decisions for future strategies.
Learn more about Postal features, pricing, & alternatives →
Verdict: Postal stands out by offering robust CRM integrations and comprehensive ROI reporting, directly addressing challenges of justifying spend and ensuring scalability. Its ability to automate personalized direct mail campaigns and track success metrics makes it a top contender for best direct mail automation software.
8. Reachdesk
Are direct mail campaigns overwhelming your team?
Reachdesk offers a powerful platform for ROI-driven corporate gifting, swag, and engagement at scale, solving your complexity in evaluating direct mail automation. This means you can send impactful, personalized gifts globally.
Their platform is designed to boost your marketing campaigns with ROI-driven gifting and allow your team to track success and maximize impact of your multi-channel strategy. It tackles the pain point of distinguishing between similar-sounding platforms by offering a complete solution.
Simplify your direct mail efforts.
Reachdesk provides a single-platform solution, ensuring every gift aligns with your multi-channel strategy. This allows for personalized gifting and swag at scale through AI and automation, connecting with prospects, customers, and employees across over 180 countries.
You can deliver hyper-personalized gifts with ease, avoiding the hidden costs and system compatibility issues common with other tools. Additionally, the platform integrates with leading CRMs and marketing tools, streamlining your campaign execution for optimal performance. You can track the success of every send, optimize your strategy in real time, and guarantee a return on your gifting investment to justify your marketing spend.
This means you’ll see measurable lift in customer engagement.
Key features:
- Reporting: Easily track your campaign’s ROI and overall performance to demonstrate the impact of your direct mail efforts and justify your budget.
- Budgeting: Maintain control and effectively manage spending across all your teams, ensuring cost-efficiency in your direct mail initiatives.
- Integrations: Connect seamlessly with your existing CRMs and marketing platforms, ensuring a unified and streamlined omnichannel strategy.
Learn more about Reachdesk features, pricing, & alternatives →
Verdict: Reachdesk stands out as the best direct mail automation software by providing a comprehensive solution for personalized gifting and swag, proven to deliver measurable ROI. Their platform helps marketing teams streamline campaign execution and achieve significant results, like Salesloft’s 60x ROI and Sprout Social’s $1.4M MRR.
9. AmazingMail
Struggling with direct mail campaign complexity and ROI?
AmazingMail offers automated direct mail, streamlining your campaigns from design to delivery. This means you can easily manage everything in one place.
You gain control over every step, ensuring your mailers are exactly what you envisioned. Their focus on integrated services saves you precious time.
This is how they simplify direct mail.
AmazingMail addresses your need for streamlined execution through its comprehensive print-on-demand portal and automated direct mail services. This allows you to produce postcards, folded cards, and letters quickly.
You can upload your own artwork or select from a library of customizable designs, including business greeting cards and industry-specific templates. Their next-business-day printing and mailing service is ideal for urgent campaigns. Plus, with options like Every Door Direct Mail® and targeted mailing lists, you can precisely reach your audience. They even offer features like variable data and response tracking to measure campaign effectiveness.
This robust platform helps you achieve higher engagement and measurable results.
Key features:
- Automated Direct Mail: Streamlines your campaign workflow from creation to delivery, handling printing, addressing, and mailing for various product types.
- Print-On-Demand Portal: Provides a user-friendly platform for designing, customizing, and ordering direct mail pieces, including access to free premade designs.
- Response Tracking and Variable Data: Enables you to monitor campaign performance and personalize mailers for increased relevancy and improved engagement rates.
Learn more about AmazingMail features, pricing, & alternatives →
Verdict: AmazingMail simplifies complex direct mail for you with automated services and robust design tools. Its next-business-day printing and mailing, combined with response tracking and targeted lists, make it an excellent choice if you’re seeking the best direct mail automation software for measurable results and streamlined operations.
10. Printfection
Are direct mail complexities slowing you down?
Printfection tackles the overwhelming complexity of direct mail automation, simplifying your campaigns. This means you can easily create and send branded swag anywhere.
It’s about saying goodbye to swag logistics headaches, experiencing a fully featured swag management platform that handles everything. This allows you to streamline your campaign execution and boost engagement.
Here’s a streamlined solution.
Printfection simplifies the entire process of sourcing, managing, and distributing your branded merchandise. You can access a wide selection of premium swag, including employee swag, custom swag boxes, and even eGift cards from over 200 international retailers.
This eliminates the back and forth often experienced with other swag companies, allowing you to give cost allotments to your sales team and send individual redemption links to customers or prospects. Additionally, Printfection integrates into existing workflows, whether you’re supporting ABM, enhancing events, or driving qualified leads, making it a highly useful tool for marketers.
The result is increased customer retention, boosted brand awareness, and lead generation.
Key features:
- Comprehensive swag management simplifies buying, managing, and distributing branded merchandise, addressing logistical headaches for your team.
- Flexible gifting options allow you to create memorable unboxing experiences with custom swag kits and seamlessly send eGift cards from over 200 international retailers.
- Seamless integrations and self-serve UI enables your sales team to send individual redemption links, supporting lead generation and customer rewards effortlessly.
Learn more about Printfection features, pricing, & alternatives →
Verdict: Printfection offers a robust, user-friendly platform that is recognized as a leader in promotional product management on G2, making it the best direct mail automation software for streamlining campaigns. New Relic even increased marketing qualified leads by 30% using Printfection.
Conclusion
Still struggling with direct mail ROI?
Choosing the right tool is overwhelming for your small business. It’s easy to get stuck comparing features instead of executing your campaigns effectively.
According to The Business Research Company, automated solutions improve workflow efficiency through tech advancements. This efficiency directly impacts your campaign ROI, making automation a must-have for your marketing team.
So, what’s the best choice?
From my personal experience, PostGrid is the clear winner for streamlining your campaigns and actually proving their value to your organization.
Its Print & Mail API combined with best-in-class address verification solves major deliverability headaches. Using the best direct mail automation software like this ensures every mailer reaches your customers.
I highly recommend you book a free demo of PostGrid to see how its powerful API can seamlessly integrate with your existing CRM.
You’ll finally master your direct mail.
