Adverity
Adverity is a data integration and analytics platform that helps you automatically connect, manage, and visualize marketing data from hundreds of sources to improve your campaign performance.
Altova MapForce
Altova MapForce is a graphical data mapping tool for transforming and integrating XML, JSON, database, and EDI data through a drag-and-drop interface that generates execution code automatically.
Quick Comparison
| Feature | Adverity | Altova MapForce |
|---|---|---|
| Website | adverity.com | altova.com |
| Pricing Model | Subscription | One_time |
| Starting Price | $500/month | $??/month |
| FREE Trial | ✓ 14 days free trial | ✓ 30 days free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2015 | 1992 |
| Headquarters | Vienna, Austria | Beverly, USA |
Overview
Adverity
Adverity is a centralized data platform designed to help you eliminate manual data collection and reporting. You can automatically connect to over 600 marketing, sales, and e-commerce data sources, ensuring your team always works with a single version of the truth. The platform handles the heavy lifting of data cleaning and transformation, so you can spend your time uncovering insights rather than fixing spreadsheets.
You can build custom dashboards to track your KPIs in real-time or send your harmonized data directly to your preferred BI tools and data warehouses. It is built for mid-market and enterprise marketing teams and agencies who need to scale their data operations without adding technical headcount. By automating your entire data pipeline, you can identify underperforming campaigns faster and optimize your budget across all digital channels.
Altova MapForce
Altova MapForce is a visual data mapping and integration tool that simplifies how you transform complex data structures. Instead of writing manual transformation code, you use a graphical interface to map data between XML, JSON, databases, EDI, Excel, and Web services. You can simply drag lines between source and target structures to define your data movements and apply built-in functions for data processing.
The software helps you automate recurring integration tasks by generating royalty-free code in Java, C#, or C++, or by deploying mappings to MapForce Server. It is ideal for data architects and developers in finance, logistics, and healthcare who need to manage high-volume data conversions without the overhead of manual coding. You can choose between Professional and Enterprise editions depending on your need for EDI or Web services support.
Overview
Adverity Features
- Automated Data Connectors Connect to over 600 data sources instantly including social media, search ads, and e-commerce platforms without writing any code.
- Smart Data Mapping Harmonize different data formats automatically so you can compare performance across various channels using a unified naming convention.
- Data Quality Monitor Catch errors and inconsistencies in your data before they reach your reports with automated monitoring and alert systems.
- Custom Transformations Apply complex logic and calculations to your data during the ingestion process to match your specific business requirements.
- Enriched Visualizations Create interactive dashboards that reveal hidden trends and allow you to drill down into specific campaign metrics easily.
- Data Destination Sync Send your clean, ready-to-use data to external warehouses like BigQuery, Snowflake, or Amazon S3 with scheduled automated transfers.
Altova MapForce Features
- Drag-and-Drop Mapping. Connect source and target data structures visually by dragging lines between fields to define your transformation rules.
- Multi-Format Support. Map data across XML, JSON, relational databases, Excel, and flat files within a single unified mapping project.
- Extensive Function Library. Apply built-in mathematical, string, and logical functions to your data during the mapping process to ensure accuracy.
- Automatic Code Generation. Generate royalty-free C#, C++, or Java code from your visual mappings to integrate into your own applications.
- EDI Integration. Map and transform electronic data interchange formats like X12, EDIFACT, and HL7 for seamless supply chain communication.
- Interactive Data Preview. View the results of your data mapping instantly with a built-in execution engine before deploying to production.
Pricing Comparison
Adverity Pricing
- Up to 20 data connectors
- Daily data refreshes
- Standard data mapping
- Built-in dashboard templates
- Email support
- Everything in Standard, plus:
- Unlimited data connectors
- Hourly data refreshes
- Advanced data transformation
- External data destinations
- Priority support
Altova MapForce Pricing
- XML to XML mapping
- Database to XML mapping
- JSON and Excel support
- Built-in data processing functions
- Java, C#, and C++ code generation
- Visual data mapping debugger
- Everything in Professional, plus:
- EDI data mapping (X12, EDIFACT)
- Web services integration (SOAP/REST)
- XBRL data mapping
- NoSQL database support
- Advanced data streaming for large files
Pros & Cons
Adverity
Pros
- Massive library of pre-built connectors saves significant time
- Powerful data transformation engine handles complex logic
- Excellent customer support team assists with technical setup
- Automated alerts catch data discrepancies early
- Scales easily as you add more marketing channels
Cons
- Initial setup requires a significant time investment
- Steep learning curve for non-technical marketing users
- Pricing can become expensive as data volume grows
Altova MapForce
Pros
- Handles extremely complex XML and EDI structures easily
- Generates clean and efficient royalty-free source code
- Visual debugger makes finding mapping errors very simple
- Supports a massive range of legacy and modern formats
- Stable performance even with very large data sets
Cons
- Interface feels dated compared to modern web apps
- Steep learning curve for non-technical business users
- Licensing costs can be high for small teams
- Requires separate server purchase for automated execution