Adzooma
Adzooma is a digital advertising platform that simplifies managing and optimizing your Google, Facebook, and Microsoft ad campaigns through automated checks, custom reporting, and data-driven performance suggestions.
Reaktion
Reaktion is an all-in-one e-commerce profit tracking and marketing automation platform that connects your store data with ad platforms to optimize your return on ad spend and net profit.
Quick Comparison
| Feature | Adzooma | Reaktion |
|---|---|---|
| Website | adzooma.com | reaktion.com |
| Pricing Model | Freemium | Subscription |
| Starting Price | Free | $79/month |
| FREE Trial | ✘ No free trial | ✓ 14 days free trial |
| Free Plan | ✓ Has free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2015 | 2020 |
| Headquarters | Nottingham, United Kingdom | Copenhagen, Denmark |
Overview
Adzooma
Adzooma is a centralized advertising platform designed to help you manage and optimize your digital marketing campaigns across Google, Facebook, and Microsoft Ads from a single dashboard. Instead of jumping between different ad managers, you get a unified view of your performance data and actionable suggestions to improve your return on ad spend. You can identify underperforming keywords, adjust budgets instantly, and fix common campaign errors with just a few clicks.
The platform is built for small business owners and agency professionals who need to save time on manual optimizations. It uses automated checks to monitor your accounts 24/7, alerting you to issues before they drain your budget. Whether you are looking to scale your lead generation or improve e-commerce sales, Adzooma provides the tools to streamline your workflow and make more informed advertising decisions without needing deep technical expertise.
Reaktion
Reaktion provides you with a clear, real-time view of your e-commerce profitability by consolidating data from your store, shipping providers, and ad platforms. Instead of guessing which campaigns work, you can track your exact net profit after all costs—including COGS, shipping, and payment fees—directly within a single dashboard.
You can use these deep insights to automate your marketing efforts across Google, Meta, and TikTok. By feeding high-quality conversion data back into your ad accounts, you help platform algorithms find your most profitable customers. It is designed specifically for webshop owners and marketing agencies who need to move beyond simple revenue tracking to focus on actual bottom-line growth.
Overview
Adzooma Features
- Opportunity Engine Get personalized, data-driven suggestions to improve your campaign performance and apply them instantly with a single click.
- Automation Rules Set custom rules to pause underperforming ads or increase budgets automatically based on the specific performance triggers you define.
- Unified Dashboard Manage your Google, Microsoft, and Facebook ad accounts in one place to get a complete view of your marketing spend.
- Custom Reporting Build professional, white-labeled reports for your clients or team using drag-and-drop modules that highlight your most important KPIs.
- Account Scorecard Analyze your current ad accounts against industry benchmarks to identify immediate areas for improvement and potential wasted spend.
- Campaign Builder Create and launch new search campaigns across multiple networks using a simplified interface that guides you through the setup process.
Reaktion Features
- Profit Dashboard. View your real-time net profit by automatically subtracting COGS, shipping, and transaction fees from your total revenue.
- Server-Side Tracking. Capture 100% of your conversion data using first-party tracking to bypass ad blockers and browser restrictions.
- Multi-Touch Attribution. Identify exactly which marketing channels drive your sales with advanced models that track the entire customer journey.
- Profit-Based Automation. Set your ad campaigns to automatically scale or pause based on actual profit margins rather than just revenue.
- Customer Lifetime Value. Analyze long-term purchasing behavior to understand which acquisition channels bring in your most loyal, high-spending customers.
- Product Performance. Track the profitability of individual items so you can focus your marketing budget on your highest-margin products.
Pricing Comparison
Adzooma Pricing
- Connect Google, Microsoft & Facebook
- Performance opportunities
- Basic reporting
- Adzooma Marketplace access
- Standard support
- Everything in Essentials, plus:
- Unlimited automation rules
- White-label reporting
- Custom dashboard branding
- Priority support
- Advanced SEO insights
Reaktion Pricing
- Up to €25k monthly revenue
- Real-time profit tracking
- Google & Meta integrations
- Basic attribution modeling
- Email support
- Everything in Lite, plus:
- Up to €100k monthly revenue
- Server-side tracking (GTM)
- Advanced profit automation
- TikTok & Pinterest integrations
- Priority chat support
Pros & Cons
Adzooma
Pros
- Saves significant time on daily manual account checks
- One-click optimizations make campaign management very fast
- Clean interface is much easier than native ad managers
- No percentage-of-spend fees on the paid plan
- Excellent white-label reporting for agency client meetings
Cons
- Automation rules can be limited for complex strategies
- Occasional sync delays with Facebook Ads data
- Plus plan is a significant jump from free
Reaktion
Pros
- Provides highly accurate net profit data in real-time
- Easy integration with Shopify and major ad platforms
- Server-side tracking significantly improves ad platform attribution
- Saves hours of manual reporting and spreadsheet work
Cons
- Pricing increases quickly as your revenue grows
- Initial setup of server-side tracking requires technical attention
- Dashboard interface has a slight learning curve