Akita
Akita is a customer success management platform that integrates your customer data into a single dashboard to help you reduce churn and identify upsell opportunities through automated workflows.
Smaply
Smaply is a visual journey mapping software that helps you centralize customer insights, create detailed personas, and map complex ecosystem maps to improve your overall customer experience strategy.
Quick Comparison
| Feature | Akita | Smaply |
|---|---|---|
| Website | akitaapp.com | smaply.com |
| Pricing Model | Subscription | Freemium |
| Starting Price | $160/month | Free |
| FREE Trial | ✓ 14 days free trial | ✓ 14 days free trial |
| Free Plan | ✘ No free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2014 | 2012 |
| Headquarters | Dublin, Ireland | Innsbruck, Austria |
Overview
Akita
Akita provides you with a centralized hub to manage your entire customer lifecycle by connecting directly to the tools you already use. Instead of jumping between different platforms, you can see all your customer health scores, usage trends, and support history in one unified view. This visibility allows you to proactively reach out to at-risk accounts before they churn.
You can build custom segments to track specific user behaviors and trigger automated playbooks when certain conditions are met. Whether you need to automate onboarding tasks or alert your team to a declining health score, the platform handles the heavy lifting. It is designed for growing SaaS companies that need to scale their customer success operations without adding significant manual overhead.
Smaply
Smaply is a dedicated journey mapping tool designed to help you visualize and manage your customer experience in one central place. Instead of scattered spreadsheets or static slide decks, you get a dynamic environment where you can build detailed journey maps, develop rich user personas, and visualize stakeholder relationships through ecosystem maps.
You can use the platform to identify pain points in your current service delivery and collaborate with your team to design better future-state experiences. It is particularly effective for UX researchers, service designers, and CX managers in mid-market to enterprise organizations who need to transform raw qualitative data into actionable visual insights that stakeholders can actually understand.
Overview
Akita Features
- Customer Health Scoring Create custom health scores based on real-time usage data so you can identify which accounts need immediate attention.
- Automated Playbooks Trigger specific sets of tasks and notifications automatically when a customer hits a milestone or shows signs of churn.
- Unified Customer Profiles View all your customer interactions, support tickets, and billing data in one place with deep two-way integrations.
- Segment Management Group your customers by behavior, industry, or plan type to send targeted communications and track specific cohort performance.
- Task Management Organize your daily routine with a dedicated task manager that links every action directly to a customer account.
- Usage Tracking Monitor how your customers are actually using your product to drive adoption and find perfect moments for upselling.
Smaply Features
- Journey Map Editor. Create multi-layered journey maps with text, images, and storyboard icons to visualize every step of your customer's experience.
- Persona Editor. Build detailed profiles of your target users to ensure your team stays focused on real human needs and behaviors.
- Ecosystem Maps. Visualize the complex relationships between stakeholders, processes, and technologies that happen behind the scenes of your service.
- Live Collaboration. Invite your teammates to edit maps in real-time and leave comments to speed up your design and approval process.
- Dynamic Data Linking. Link personas directly to your journey maps so you can see how different segments experience the same service differently.
- Export Options. Generate high-resolution PDF, PNG, or Excel files of your maps to share professional reports with your stakeholders.
Pricing Comparison
Akita Pricing
- Up to 3 users included
- Unlimited integrations
- Customer health scoring
- Segment management
- Playbooks and automation
- Daily email digests
- Everything in Professional, plus:
- Up to 10 users included
- Advanced reporting
- Priority support
- Custom onboarding
- Dedicated account manager
Smaply Pricing
- 1 active project
- 3 journey maps
- 3 personas
- 1 ecosystem map
- Basic export options
- Everything in Free, plus:
- 3 active projects
- Unlimited journey maps
- Unlimited personas
- Unlimited ecosystem maps
- Premium export formats
Pros & Cons
Akita
Pros
- Extensive library of one-click integrations
- Highly customizable health scoring system
- Clean and intuitive user interface
- Responsive and helpful customer support team
Cons
- Initial setup of playbooks takes time
- Higher starting price than basic CRMs
- Limited advanced reporting on entry tier
Smaply
Pros
- Intuitive drag-and-drop interface for quick mapping
- Professional export quality for stakeholder presentations
- Specialized tools for personas and ecosystem maps
- Generous free tier for individual practitioners
Cons
- Learning curve for complex multi-lane maps
- Limited integrations with external data sources
- Performance can slow down with very large maps