Altify
Altify is a sales account management software that helps revenue teams visualize complex accounts, map key stakeholders, and execute strategic opportunity plans directly within your Salesforce CRM environment.
TopBuilder
TopBuilder is a construction-specific CRM and lead management software designed to help home builders, specialty contractors, and real estate professionals streamline sales and follow-up processes.
Quick Comparison
| Feature | Altify | TopBuilder |
|---|---|---|
| Website | altify.com | topbuildersolutions.com |
| Pricing Model | Custom | Custom |
| Starting Price | Custom Pricing | Custom Pricing |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2005 | 2008 |
| Headquarters | Dublin, Ireland | Houston, USA |
Overview
Altify
Altify helps you master complex B2B selling by turning tribal knowledge into visual, actionable strategy. You can build detailed account maps to identify key decision-makers and blockers, ensuring you never get blindsided by hidden stakeholders. The platform guides your team through proven sales methodologies, helping you qualify opportunities more accurately and focus your energy on the deals you are most likely to win.
You can manage your entire sales ecosystem without leaving Salesforce, as the software integrates natively to keep your data clean and centralized. It solves the problem of disconnected sales teams by providing a shared language and visual framework for account planning. Whether you are navigating a global enterprise account or a high-velocity opportunity, you get the insights needed to increase win rates and grow deal sizes.
TopBuilder
TopBuilder is a specialized CRM built specifically for the construction and real estate industries. You can manage your entire sales funnel from initial lead capture to the final contract within a single interface. It solves the common problem of fragmented data by connecting your sales team, marketing efforts, and project management tools. You can automate follow-ups with prospective buyers and subcontractors to ensure no lead falls through the cracks.
The platform integrates directly with industry-standard accounting and ERP systems like Sage and Viewpoint, allowing you to sync project data effortlessly. Whether you are a custom home builder or a large commercial contractor, you can use the built-in email marketing and bid management tools to win more work. It focuses on reducing manual data entry so you can spend more time closing deals and managing active job sites.
Overview
Altify Features
- Relationship Maps Visualize the political landscape of your accounts to identify key supporters, blockers, and decision-makers in every deal.
- Opportunity Management Apply proven sales methodologies to qualify deals and create a clear path to closure with automated guided selling.
- Account Planning Build long-term strategic plans for your most important customers to identify white space and expansion opportunities.
- Sales Process Automation Standardize your winning behaviors across the entire team with built-in playbooks that guide reps through every stage.
- Insight Maps Connect your solutions to specific customer business problems to ensure your value proposition resonates with executive buyers.
- Native Salesforce Integration Work entirely within your existing CRM to ensure high adoption rates and maintain a single source of truth.
TopBuilder Features
- Lead Management. Capture and organize leads from your website and listing services automatically so you never miss a sales opportunity.
- Bid Tracking. Monitor every bid and proposal in real-time to stay on top of deadlines and improve your win rate.
- Email Marketing. Send branded newsletters and automated follow-up campaigns to keep your prospects engaged throughout the long construction sales cycle.
- ERP Integrations. Connect your CRM with Sage, Viewpoint, or QuickBooks to sync customer data and project costs without manual entry.
- Document Management. Store and share contracts, floor plans, and site photos directly within the lead record for easy team access.
- Workflow Automation. Set up automatic alerts and tasks for your sales team based on lead behavior or project milestones.
Pricing Comparison
Altify Pricing
TopBuilder Pricing
Pros & Cons
Altify
Pros
- Excellent visualization of complex stakeholder relationships
- Native Salesforce integration keeps workflows centralized
- Provides a structured framework for strategic account planning
- Helps identify gaps in deal qualification early
- Improves collaboration between sales and leadership teams
Cons
- Requires significant manual data entry for accuracy
- Learning curve for teams new to sales methodology
- Mobile experience is less intuitive than desktop
- Can feel overwhelming for simple, transactional sales
TopBuilder
Pros
- Deep integration with construction accounting software like Sage
- Industry-specific templates for home builders and contractors
- Excellent customer support that understands construction workflows
- Centralizes lead communication in one easy-to-access location
Cons
- Initial setup and integration can take significant time
- User interface feels dated compared to modern generic CRMs
- Mobile app functionality is limited compared to desktop version