Lasso CRM
CRM Software
Lasso CRM helps you manage the entire lifecycle of a new home sale, from the moment a lead registers on your website to the day they move in. Unlike g
TopBuilder is a construction-specific CRM and lead management software designed to help home builders, specialty contractors, and real estate professionals streamline sales and follow-up processes.
Main Demo Video
TopBuilder is a specialized CRM built specifically for the construction and real estate industries. You can manage your entire sales funnel from initial lead capture to the final contract within a single interface. It solves the common problem of fragmented data by connecting your sales team, marketing efforts, and project management tools. You can automate follow-ups with prospective buyers and subcontractors to ensure no lead falls through the cracks.
The platform integrates directly with industry-standard accounting and ERP systems like Sage and Viewpoint, allowing you to sync project data effortlessly. Whether you are a custom home builder or a large commercial contractor, you can use the built-in email marketing and bid management tools to win more work. It focuses on reducing manual data entry so you can spend more time closing deals and managing active job sites.
Main dashboard with project overview
Kanban-style task management
Gantt chart timeline view
Workflow automation builder
Stop juggling spreadsheets and generic tools that don't understand construction. TopBuilder gives you industry-specific features to manage bids, track leads, and automate your marketing in one place.
Capture and organize leads from your website and listing services automatically so you never miss a sales opportunity.
Monitor every bid and proposal in real-time to stay on top of deadlines and improve your win rate.
Send branded newsletters and automated follow-up campaigns to keep your prospects engaged throughout the long construction sales cycle.
Connect your CRM with Sage, Viewpoint, or QuickBooks to sync customer data and project costs without manual entry.
Store and share contracts, floor plans, and site photos directly within the lead record for easy team access.
Set up automatic alerts and tasks for your sales team based on lead behavior or project milestones.
TopBuilder uses a customized pricing approach to ensure you only pay for the features and scale your construction business actually needs. While they don't post a flat monthly rate, you can request a personalized quote and a guided walkthrough to see the value firsthand. This ensures the platform fits your specific workflow, whether you're a local builder or a national contractor.
Based on feedback from construction professionals on G2 and Capterra, here is what you can expect when using TopBuilder for your business:
Perfect for residential home builders and commercial contractors who need a CRM that integrates with construction-specific accounting and ERP systems.
TopBuilder is a top-tier choice if you are tired of trying to force generic CRMs like Salesforce or HubSpot to work for construction. Its greatest strength lies in its native integrations with industry ERPs, which saves your team hours of double-entry.
While the interface isn't as flashy as some competitors, the functional depth for bid tracking and lead nurturing is superior for builders. Highly recommended if you need a specialized tool that speaks the language of the construction industry and connects your sales to your back office.
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Main dashboard with project overview