Altova MapForce vs Fivetran Comparison: Reviews, Features, Pricing & Alternatives in 2026

Detailed side-by-side comparison to help you choose the right solution for your team

Updated Apr 2026 8 min read

Altova MapForce

0.0 (0 reviews)

Altova MapForce is a graphical data mapping tool for transforming and integrating XML, JSON, database, and EDI data through a drag-and-drop interface that generates execution code automatically.

Starting at $??/mo
Free Trial 30 days
VS

Fivetran

0.0 (0 reviews)

Fivetran is an automated data movement platform that helps you centralize data from various sources into cloud warehouses with zero-maintenance pipelines and pre-built connectors.

Starting at Free
Free Trial 14 days

Quick Comparison

Feature Altova MapForce Fivetran
Website altova.com fivetran.com
Pricing Model One_time Freemium
Starting Price $??/month Free
FREE Trial ✓ 30 days free trial ✓ 14 days free trial
Free Plan ✘ No free plan ✓ Has free plan
Product Demo ✓ Request demo here ✓ Request demo here
Deployment desktop on-premise saas
Integrations Microsoft SQL Server Oracle Database PostgreSQL MySQL IBM DB2 Microsoft Excel Active Directory Visual Studio Eclipse Snowflake BigQuery Databricks Salesforce PostgreSQL SAP AWS Redshift Azure Synapse MySQL HubSpot
Target Users small-business mid-market enterprise small-business mid-market enterprise
Target Industries finance healthcare logistics
Customer Count 0 0
Founded Year 1992 2012
Headquarters Beverly, USA Oakland, USA

Overview

A

Altova MapForce

Altova MapForce is a visual data mapping and integration tool that simplifies how you transform complex data structures. Instead of writing manual transformation code, you use a graphical interface to map data between XML, JSON, databases, EDI, Excel, and Web services. You can simply drag lines between source and target structures to define your data movements and apply built-in functions for data processing.

The software helps you automate recurring integration tasks by generating royalty-free code in Java, C#, or C++, or by deploying mappings to MapForce Server. It is ideal for data architects and developers in finance, logistics, and healthcare who need to manage high-volume data conversions without the overhead of manual coding. You can choose between Professional and Enterprise editions depending on your need for EDI or Web services support.

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Fivetran

Fivetran simplifies how you move data by providing fully managed, automated connectors that sync information from your apps and databases into your data warehouse. Instead of building and maintaining custom scripts, you can deploy standardized pipelines that automatically adapt to schema changes. This ensures your analysts always have access to fresh, reliable data without the typical engineering overhead.

You can connect to hundreds of sources including Salesforce, SAP, and MySQL in minutes. The platform handles the heavy lifting of data normalization and cleansing, allowing your team to focus on generating insights rather than fixing broken pipelines. It scales with your data volume, offering a consumption-based model that fits both growing startups and large enterprise operations.

Overview

A

Altova MapForce Features

  • Drag-and-Drop Mapping Connect source and target data structures visually by dragging lines between fields to define your transformation rules.
  • Multi-Format Support Map data across XML, JSON, relational databases, Excel, and flat files within a single unified mapping project.
  • Extensive Function Library Apply built-in mathematical, string, and logical functions to your data during the mapping process to ensure accuracy.
  • Automatic Code Generation Generate royalty-free C#, C++, or Java code from your visual mappings to integrate into your own applications.
  • EDI Integration Map and transform electronic data interchange formats like X12, EDIFACT, and HL7 for seamless supply chain communication.
  • Interactive Data Preview View the results of your data mapping instantly with a built-in execution engine before deploying to production.
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Fivetran Features

  • Automated Connectors. Deploy pre-built connectors in minutes to sync data from hundreds of SaaS apps and databases automatically.
  • Automatic Schema Drift. Rest easy as the platform automatically detects and applies source schema changes to your destination.
  • Idempotent Data Delivery. Ensure data integrity with self-healing pipelines that automatically retry failures and prevent duplicate records.
  • Pre-built Data Models. Transform raw data into analytics-ready tables immediately using integrated dbt packages for popular sources.
  • Change Data Capture. Sync high-volume database changes in real-time with low-impact log-based replication for maximum efficiency.
  • Role-Based Access Control. Manage your data security by assigning specific permissions to users and teams across your organization.

Pricing Comparison

A

Altova MapForce Pricing

Professional Edition
$??
  • XML to XML mapping
  • Database to XML mapping
  • JSON and Excel support
  • Built-in data processing functions
  • Java, C#, and C++ code generation
  • Visual data mapping debugger
F

Fivetran Pricing

Free
$0
  • Up to 500,000 monthly active rows
  • Unlimited users
  • Unlimited connectors
  • Standard support
  • Fully managed pipelines

Pros & Cons

M

Altova MapForce

Pros

  • Handles extremely complex XML and EDI structures easily
  • Generates clean and efficient royalty-free source code
  • Visual debugger makes finding mapping errors very simple
  • Supports a massive range of legacy and modern formats
  • Stable performance even with very large data sets

Cons

  • Interface feels dated compared to modern web apps
  • Steep learning curve for non-technical business users
  • Licensing costs can be high for small teams
  • Requires separate server purchase for automated execution
A

Fivetran

Pros

  • Extremely fast setup for standard SaaS connectors
  • Reliable handling of complex schema changes automatically
  • Significantly reduces manual data engineering workload
  • High-quality documentation and responsive technical support

Cons

  • Costs can escalate quickly with high volumes
  • Limited customization for specific transformation needs
  • Monthly active row calculations can be confusing
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