Attio
Attio is a powerful, data-driven CRM software that lets you build and automate custom workflows to manage your relationships, pipelines, and sales processes with complete flexibility.
Keap
Keap is an all-in-one CRM and marketing automation platform designed to help small businesses capture leads, manage customer relationships, and automate repetitive sales tasks to grow more efficiently.
Quick Comparison
| Feature | Attio | Keap |
|---|---|---|
| Website | attio.com | keap.com |
| Pricing Model | Freemium | Subscription |
| Starting Price | Free | $249/month |
| FREE Trial | ✘ No free trial | ✓ 14 days free trial |
| Free Plan | ✓ Has free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2019 | 2001 |
| Headquarters | London, UK | Chandler, Arizona |
Overview
Attio
Attio is a modern CRM built for teams who find traditional platforms too rigid. Instead of forcing you into a pre-set structure, it gives you the building blocks to create a system that matches your specific business needs. You can automatically sync your email and calendar data to build a comprehensive foundation of contacts without manual data entry.
You can manage everything from venture capital deal flows to talent acquisition and sales pipelines using customizable views like Kanban boards and tables. The platform focuses on real-time collaboration and data enrichment, automatically pulling in company details and social profiles. It is designed to scale with fast-growing startups and tech-forward teams who prioritize speed and data integrity.
Keap
Keap provides a centralized hub to manage your small business operations by combining CRM, email marketing, and automation into one interface. You can stop juggling multiple apps and start capturing leads automatically through custom forms, landing pages, and social media integrations. The platform helps you stay organized by keeping every client interaction, document, and payment record in a single searchable contact record.
You can eliminate manual follow-ups by building automated sequences that trigger based on client behavior. Whether you are sending invoices, scheduling appointments, or launching email campaigns, the software handles the repetitive work so you can focus on closing deals. It is specifically built for small businesses and entrepreneurs who need to scale their sales process without adding more administrative staff.
Overview
Attio Features
- Automated Data Sync Connect your email and calendar to automatically generate a living database of every contact and interaction.
- Custom Objects Define your own data structures to track anything from venture deals to physical assets alongside your contacts.
- Real-time Enrichment Get instant access to company descriptions, social profiles, and logos without searching for them manually.
- Visual Pipelines Build and manage multiple workflows using drag-and-drop boards that update instantly as your deals progress.
- Advanced Filtering Find exactly who you need to talk to by creating complex filters based on relationship strength or activity.
- Collaborative Notes Write updates and tag teammates directly on contact profiles to keep everyone aligned on the latest developments.
Keap Features
- Automated Lead Capture. Collect lead information automatically from your website or social media and instantly trigger personalized follow-up sequences.
- Visual Sales Pipeline. Track every deal's progress with a drag-and-drop interface that shows you exactly where prospects are in your sales process.
- Easy Automation Builder. Create sophisticated 'when-then' automation rules to handle repetitive tasks like appointment reminders and invoice follow-ups.
- Dedicated Business Line. Keep your personal and professional life separate with a dedicated business phone number for calls and texts on your smartphone.
- Integrated Payments. Send professional invoices and collect payments directly through the CRM using popular processors like PayPal, Stripe, or WePay.
- Appointment Scheduling. Share your booking link with clients so they can schedule meetings based on your real-time availability without back-and-forth emails.
Pricing Comparison
Attio Pricing
- Up to 3 users
- Sync 1 year of email history
- Unlimited records
- Standard chrome extension
- Basic data enrichment
- Everything in Free, plus:
- Unlimited users
- Full email sync history
- Advanced reporting
- Automated workflows
- Priority support
Keap Pricing
- 1,500 contacts included
- 2 users included
- Email marketing
- Sales pipeline & analysis
- Automated lead capture
- Appointments & payments
- Landing page builder
- Everything in Pro, plus:
- 2,500 contacts included
- 3 users included
- Advanced reporting
- E-commerce tools
- Promo codes & upsells
- Marketing analytics
Pros & Cons
Attio
Pros
- Extremely flexible interface adapts to any workflow
- Automated email syncing saves hours of data entry
- Clean and modern design is easy to navigate
- Fast performance even with large datasets
Cons
- Requires time to set up custom structures
- Mobile app features are currently limited
- Steeper learning curve than basic contact managers
Keap
Pros
- Powerful automation engine saves hours of manual work
- All-in-one functionality replaces multiple separate software subscriptions
- Excellent visual campaign builder for mapping customer journeys
- Reliable customer support and extensive training resources
Cons
- Higher starting price point compared to basic CRMs
- Significant learning curve for complex automation features
- Initial setup can be time-consuming for new users