AutoManager vs Copper Comparison: Reviews, Features, Pricing & Alternatives in 2026

Detailed side-by-side comparison to help you choose the right solution for your team

Updated Apr 2026 8 min read

AutoManager

0.0 (0 reviews)

AutoManager provides comprehensive dealership management software and marketing solutions designed to help independent used car dealers manage inventory, process sales, and streamline their entire business operations.

Starting at --
Free Trial NO FREE TRIAL
VS

Copper

0.0 (0 reviews)

Copper is a productivity-first CRM software designed specifically for Google Workspace users to manage contacts, track sales opportunities, and automate administrative tasks directly within your Gmail and Calendar.

Starting at $23/mo
Free Trial 14 days

Quick Comparison

Feature AutoManager Copper
Website automanager.com copper.com
Pricing Model Subscription Subscription
Starting Price Custom Pricing $23/month
FREE Trial ✘ No free trial ✓ 14 days free trial
Free Plan ✘ No free plan ✘ No free plan
Product Demo ✓ Request demo here ✓ Request demo here
Deployment saas desktop mobile cloud mobile
Integrations CarGurus Cars.com Autotrader TrueCar Facebook Marketplace QuickBooks Experian Equifax TransUnion RouteOne Gmail Google Calendar Google Drive Slack QuickBooks Mailchimp Zendesk HubSpot LinkedIn Zapier
Target Users small-business mid-market small-business mid-market
Target Industries Automotive agencies consulting technology
Customer Count 0 0
Founded Year 1987 2011
Headquarters Irvine, USA San Francisco, USA

Overview

A

AutoManager

AutoManager provides a complete suite of tools designed specifically for independent automotive dealers to run their businesses more efficiently. You can manage your entire vehicle lifecycle from a single platform, starting with VIN decoding and inventory acquisition through to final sale and financing. The platform eliminates the need for multiple disconnected systems by combining inventory management, deal processing, and digital marketing into one unified workflow.

You can easily push your inventory to over 100 third-party marketplaces and manage your own dealership website with real-time updates. The software also handles complex tasks like printing specialized state forms, managing Buy Here Pay Here (BHPH) financing, and tracking customer interactions. Whether you operate a single small lot or manage multiple locations, you can scale your operations while maintaining full control over your data and compliance requirements.

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Copper

Copper is a CRM built specifically for teams that live in Google Workspace. Instead of jumping between tabs, you can manage your entire sales pipeline, track email conversations, and update contact details directly inside your Gmail inbox. It automatically syncs your data from Google Calendar and Docs, so you spend less time on manual entry and more time building relationships with your clients.

You can visualize your sales process through drag-and-drop pipelines and set up automated reminders to ensure no lead falls through the cracks. It is ideal for small to mid-sized agencies, consulting firms, and technology companies that need a streamlined way to manage complex relationships without the steep learning curve of traditional enterprise CRM platforms.

Overview

A

AutoManager Features

  • DeskManager DMS Manage your inventory, print state-specific forms, and calculate complex deals with a comprehensive dealership management system.
  • WebManager Marketing Build a professional dealership website and automatically sync your inventory to major marketplaces like CarGurus and Cars.com.
  • Mobile Inventory App Scan VIN barcodes with your phone to instantly add vehicles to your inventory and upload photos from the lot.
  • Buy Here Pay Here Tools Track loans, process payments, and manage collections with built-in financing tools designed for independent dealers.
  • Integrated CRM Capture leads from your website and third-party sites to track every customer interaction and close more deals.
  • Digital Document Storage Store all your deal jackets and compliance documents digitally to reduce paperwork and find information instantly.
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Copper Features

  • Native Google Integration. Manage your contacts and update deals directly within Gmail and Google Calendar without ever switching between different browser tabs.
  • Automated Data Entry. Scrape contact details from email signatures and sync calendar events automatically to keep your records accurate with zero manual effort.
  • Visual Pipeline Management. Track every deal across multiple stages using a clean drag-and-drop interface that gives you instant clarity on your revenue.
  • Email Tracking. Get real-time alerts when prospects open your emails or click your links so you can follow up at the perfect moment.
  • Workflow Automation. Set up triggers to automatically assign tasks, send follow-up emails, and update lead statuses based on specific team actions.
  • Project Management. Transition smoothly from closing a deal to managing the project with built-in tools for task tracking and file sharing.

Pricing Comparison

A

AutoManager Pricing

C

Copper Pricing

Starter
$23
  • Up to 3 users
  • 2,500 contact limit
  • Google Workspace integration
  • Pipeline management
  • Team collaboration tools
  • Standard reporting

Pros & Cons

M

AutoManager

Pros

  • Comprehensive state-specific form library ensures compliance
  • Reliable inventory syncing across multiple marketplaces
  • Excellent technical support from industry experts
  • Robust financing tools for BHPH dealers

Cons

  • Interface feels dated compared to modern apps
  • Initial setup requires significant time and effort
  • Mobile app features are more limited than desktop
A

Copper

Pros

  • Seamless integration with Gmail and Google Calendar
  • Minimal learning curve for existing Google users
  • Clean and intuitive user interface design
  • Automated data scraping saves significant time
  • Excellent mobile app for managing deals remotely

Cons

  • Limited functionality for non-Google Workspace users
  • Starter tier has a strict 3-user limit
  • Reporting features can feel basic for enterprises
  • Price per user is higher than competitors
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