AvidTrak
AvidTrak is a call tracking and analytics software that helps you attribute phone leads to specific marketing campaigns to optimize your advertising spend and increase your return on investment.
Ringba
Ringba is a call tracking and analytics software providing real-time attribution, interactive voice response, and intelligent call routing to help you optimize marketing campaigns and maximize return on investment.
Quick Comparison
| Feature | AvidTrak | Ringba |
|---|---|---|
| Website | avidtrak.com | ringba.com |
| Pricing Model | Subscription | Freemium |
| Starting Price | $24/month | Free |
| FREE Trial | ✓ 30 days free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2009 | 2015 |
| Headquarters | Albany, USA | San Diego, USA |
Overview
AvidTrak
AvidTrak provides you with the tools to bridge the gap between your online marketing efforts and offline phone conversions. By assigning unique tracking numbers to different traffic sources, you can see exactly which keywords, ads, or campaigns are driving your most valuable phone calls. This visibility allows you to stop wasting budget on underperforming channels and double down on what actually generates revenue.
You can record calls for quality assurance, use dynamic number insertion to track individual web visitors, and integrate data directly into your existing CRM or analytics platforms. Whether you are a small business owner looking to justify your ad spend or a large agency managing multiple client accounts, the platform offers the granular data you need to prove marketing impact and improve sales team performance.
Ringba
Ringba is a professional call tracking and analytics platform designed to give you complete control over your inbound telephonic sales. You can track exactly where your calls are coming from, which marketing campaigns are driving revenue, and how your agents are performing in real-time. It eliminates the guesswork by providing granular data on every caller, allowing you to optimize your spend and scale your most profitable channels instantly.
You can manage complex call flows using a visual drag-and-drop builder and route callers to the best available agents based on custom criteria like location or previous history. Whether you are a solo affiliate marketer, a growing lead generation agency, or a large enterprise, the platform provides the infrastructure needed to handle massive call volume with high reliability and no hidden connection fees.
Overview
AvidTrak Features
- Dynamic Number Insertion Swap phone numbers on your website automatically based on how a visitor found you to track specific keyword performance.
- Call Recording Listen to incoming calls to evaluate lead quality and coach your sales team for better conversion rates.
- Multi-Channel Attribution Identify which specific PPC ads, organic search results, or social media posts triggered a phone call.
- Real-Time Reporting Access instant data on call volume, duration, and caller location through a centralized dashboard.
- Spam Call Filtering Block robocalls and telemarketers automatically so your team only spends time talking to real prospects.
- CRM Integration Push call data and recordings directly into your CRM to maintain a complete history of every customer interaction.
Ringba Features
- Instant Number Allocation. Activate local and toll-free numbers in over 60 countries instantly to start tracking your global marketing campaigns.
- Real-Time Reporting. View your call data as it happens with live dashboards that show you exactly which keywords are driving conversions.
- Visual IVR Builder. Create custom interactive voice menus with a drag-and-drop interface to qualify and route your callers efficiently.
- Intelligent Call Routing. Route calls to specific agents or centers based on caller location, time of day, or custom data points.
- Call Recording and Logs. Record every conversation and access detailed logs to monitor lead quality and improve your team's sales performance.
- Ping Tree Technology. Auction your calls to the highest bidder in real-time using automated ping-tree logic to maximize your lead revenue.
Pricing Comparison
AvidTrak Pricing
- 10 Local or Toll-Free numbers
- 300 Local minutes included
- Dynamic Number Insertion
- Call Recording
- Google Ads & Analytics integration
- Email support
- Everything in Starter, plus:
- 25 Local or Toll-Free numbers
- 1,000 Local minutes included
- Advanced API access
- Multi-user support
- Priority technical assistance
Ringba Pricing
- No monthly service fee
- Standard per-minute rates
- Access to all basic tracking
- Real-time reporting
- Standard support access
- Everything in Basic, plus:
- Discounted per-minute rates
- Reduced monthly number costs
- Priority system processing
- Advanced routing capabilities
- Premium technical support
Pros & Cons
AvidTrak
Pros
- Highly accurate keyword-level attribution for PPC
- Competitive pricing compared to larger enterprise competitors
- Responsive technical support for setup and troubleshooting
- Seamless integration with Google Analytics and Ads
Cons
- Interface feels dated compared to modern SaaS tools
- Initial setup of dynamic insertion requires technical knowledge
- Reporting exports can be slow with large datasets
Ringba
Pros
- No hidden connection fees or per-call charges
- Highly reliable uptime for mission-critical call flows
- Extremely granular data for precise marketing attribution
- Intuitive visual builder for complex routing logic
Cons
- Interface can be overwhelming for total beginners
- Advanced features require a significant learning curve
- Support response times vary on the free tier