AvidTrak
AvidTrak is a call tracking and analytics software that helps you attribute phone leads to specific marketing campaigns to optimize your advertising spend and increase your return on investment.
WhatConverts
WhatConverts is a lead tracking software that captures marketing data from calls, forms, and chats to show you exactly which marketing channels drive your most valuable leads.
Quick Comparison
| Feature | AvidTrak | WhatConverts |
|---|---|---|
| Website | avidtrak.com | whatconverts.com |
| Pricing Model | Subscription | Subscription |
| Starting Price | $24/month | $30/month |
| FREE Trial | ✓ 30 days free trial | ✓ 14 days free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2009 | 2014 |
| Headquarters | Albany, USA | Charlotte, USA |
Overview
AvidTrak
AvidTrak provides you with the tools to bridge the gap between your online marketing efforts and offline phone conversions. By assigning unique tracking numbers to different traffic sources, you can see exactly which keywords, ads, or campaigns are driving your most valuable phone calls. This visibility allows you to stop wasting budget on underperforming channels and double down on what actually generates revenue.
You can record calls for quality assurance, use dynamic number insertion to track individual web visitors, and integrate data directly into your existing CRM or analytics platforms. Whether you are a small business owner looking to justify your ad spend or a large agency managing multiple client accounts, the platform offers the granular data you need to prove marketing impact and improve sales team performance.
WhatConverts
WhatConverts gives you a complete picture of your marketing performance by tracking every lead back to its original source. Instead of just looking at clicks or sessions, you can see the actual phone calls, form submissions, and chat sessions generated by your campaigns. This allows you to stop guessing which ads work and start investing your budget into the channels that deliver real revenue.
You can manage all your leads in a single dashboard, qualify them instantly, and see the exact keyword or landing page that triggered the conversion. Whether you are an agency managing multiple clients or a business owner looking to scale, the platform provides the data you need to prove marketing ROI and optimize your sales funnel with confidence.
Overview
AvidTrak Features
- Dynamic Number Insertion Swap phone numbers on your website automatically based on how a visitor found you to track specific keyword performance.
- Call Recording Listen to incoming calls to evaluate lead quality and coach your sales team for better conversion rates.
- Multi-Channel Attribution Identify which specific PPC ads, organic search results, or social media posts triggered a phone call.
- Real-Time Reporting Access instant data on call volume, duration, and caller location through a centralized dashboard.
- Spam Call Filtering Block robocalls and telemarketers automatically so your team only spends time talking to real prospects.
- CRM Integration Push call data and recordings directly into your CRM to maintain a complete history of every customer interaction.
WhatConverts Features
- Dynamic Call Tracking. Assign unique phone numbers to different marketing sources so you know exactly which ads trigger every incoming call.
- Form Submission Capture. Capture every detail from your website forms automatically and link them to the specific marketing journey of the user.
- Lead Management Dashboard. View, filter, and manage all your leads in one central location to stay organized and respond to prospects faster.
- Multi-Touch Attribution. Track the entire customer journey across multiple visits to understand how different touchpoints contribute to a final conversion.
- Call Recording and Playback. Listen to recordings of your incoming calls to qualify leads and coach your team on improving sales conversations.
- Automated ROI Reporting. Generate professional reports that show your cost-per-lead and conversion rates across all your active marketing channels.
Pricing Comparison
AvidTrak Pricing
- 10 Local or Toll-Free numbers
- 300 Local minutes included
- Dynamic Number Insertion
- Call Recording
- Google Ads & Analytics integration
- Email support
- Everything in Starter, plus:
- 25 Local or Toll-Free numbers
- 1,000 Local minutes included
- Advanced API access
- Multi-user support
- Priority technical assistance
WhatConverts Pricing
- Track calls, forms, and chats
- Standard reporting
- Unlimited users
- Spam prevention tools
- Email support
- Everything in Plus, plus:
- Multi-touch attribution
- Custom lead scoring
- Salesforce integration
- Priority support
Pros & Cons
AvidTrak
Pros
- Highly accurate keyword-level attribution for PPC
- Competitive pricing compared to larger enterprise competitors
- Responsive technical support for setup and troubleshooting
- Seamless integration with Google Analytics and Ads
Cons
- Interface feels dated compared to modern SaaS tools
- Initial setup of dynamic insertion requires technical knowledge
- Reporting exports can be slow with large datasets
WhatConverts
Pros
- Captures lead data from calls and forms reliably
- Intuitive dashboard makes lead qualification very simple
- Excellent customer support team responds quickly
- Integrates smoothly with Google Ads and Analytics
Cons
- Interface can feel slightly dated to some
- Initial setup of tracking scripts takes time
- Advanced reporting has a slight learning curve