AvidTrak
AvidTrak is a call tracking and analytics software that helps you attribute phone leads to specific marketing campaigns to optimize your advertising spend and increase your return on investment.
Singular
Singular is a marketing intelligence platform that unifies marketing analytics and ad attribution to provide a complete view of your cross-platform performance and return on investment.
Quick Comparison
| Feature | AvidTrak | Singular |
|---|---|---|
| Website | avidtrak.com | singular.net |
| Pricing Model | Subscription | Freemium |
| Starting Price | $24/month | Free |
| FREE Trial | ✓ 30 days free trial | ✓ 30 days free trial |
| Free Plan | ✘ No free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2009 | 2014 |
| Headquarters | Albany, USA | San Francisco, USA |
Overview
AvidTrak
AvidTrak provides you with the tools to bridge the gap between your online marketing efforts and offline phone conversions. By assigning unique tracking numbers to different traffic sources, you can see exactly which keywords, ads, or campaigns are driving your most valuable phone calls. This visibility allows you to stop wasting budget on underperforming channels and double down on what actually generates revenue.
You can record calls for quality assurance, use dynamic number insertion to track individual web visitors, and integrate data directly into your existing CRM or analytics platforms. Whether you are a small business owner looking to justify your ad spend or a large agency managing multiple client accounts, the platform offers the granular data you need to prove marketing impact and improve sales team performance.
Singular
Singular provides you with a unified view of your marketing performance by combining data from all your advertising channels into a single dashboard. You can automatically collect, transform, and organize your marketing data to see exactly where your budget goes and which campaigns drive the most value. It solves the headache of manual reporting by connecting directly to thousands of ad networks and platforms, giving you real-time insights into your global marketing spend.
You can track user journeys across mobile and web while maintaining strict data privacy compliance. The platform is designed for growth-focused marketing teams and app developers who need to optimize their return on ad spend (ROAS) through granular creative reporting and automated data pipelines. By centralizing your attribution and cost data, you can make faster, more confident decisions about your scaling strategy.
Overview
AvidTrak Features
- Dynamic Number Insertion Swap phone numbers on your website automatically based on how a visitor found you to track specific keyword performance.
- Call Recording Listen to incoming calls to evaluate lead quality and coach your sales team for better conversion rates.
- Multi-Channel Attribution Identify which specific PPC ads, organic search results, or social media posts triggered a phone call.
- Real-Time Reporting Access instant data on call volume, duration, and caller location through a centralized dashboard.
- Spam Call Filtering Block robocalls and telemarketers automatically so your team only spends time talking to real prospects.
- CRM Integration Push call data and recordings directly into your CRM to maintain a complete history of every customer interaction.
Singular Features
- Marketing ETL. Automatically extract, transform, and load your marketing data into your preferred data warehouse or internal BI tools.
- Mobile App Attribution. Track every app install and user action back to the specific marketing campaign and creative that drove the conversion.
- Cost Aggregation. View your total marketing spend by automatically pulling cost data from thousands of different ad networks and platforms.
- Creative Analytics. Analyze the performance of your visual assets side-by-side to see which images and videos resonate most with your audience.
- Fraud Prevention. Protect your advertising budget by automatically detecting and blocking malicious bot traffic and fraudulent app installs in real-time.
- Cross-Platform Tracking. Measure your customer journeys as they move between mobile apps, web browsers, and even offline touchpoints seamlessly.
Pricing Comparison
AvidTrak Pricing
- 10 Local or Toll-Free numbers
- 300 Local minutes included
- Dynamic Number Insertion
- Call Recording
- Google Ads & Analytics integration
- Email support
- Everything in Starter, plus:
- 25 Local or Toll-Free numbers
- 1,000 Local minutes included
- Advanced API access
- Multi-user support
- Priority technical assistance
Singular Pricing
- Unlimited apps and users
- Standard attribution tracking
- Basic reporting tools
- Access to 2,000+ integrations
- Community support access
- Everything in Free, plus:
- Advanced cost aggregation
- Creative-level analytics
- Fraud prevention suite
- Data exports and API access
- Priority email support
Pros & Cons
AvidTrak
Pros
- Highly accurate keyword-level attribution for PPC
- Competitive pricing compared to larger enterprise competitors
- Responsive technical support for setup and troubleshooting
- Seamless integration with Google Analytics and Ads
Cons
- Interface feels dated compared to modern SaaS tools
- Initial setup of dynamic insertion requires technical knowledge
- Reporting exports can be slow with large datasets
Singular
Pros
- Excellent data accuracy for cross-channel attribution
- Saves hours of manual data entry daily
- Intuitive interface for viewing creative performance
- Responsive customer support team for technical setup
- Wide range of pre-built ad network integrations
Cons
- Initial technical implementation can be complex
- Higher price point than basic attribution tools
- Occasional delays in data syncing from networks
- Learning curve for advanced custom reporting