B2B Wave vs Fishbowl Comparison: Reviews, Features, Pricing & Alternatives in 2026

Detailed side-by-side comparison to help you choose the right solution for your team

Updated Apr 2026 8 min read

B2B Wave

0.0 (0 reviews)

B2B Wave is a specialized B2B eCommerce platform that helps wholesalers, manufacturers, and distributors manage digital storefronts, automate order processing, and sync inventory across multiple sales channels efficiently.

Starting at $299/mo
Free Trial 14 days
VS

Fishbowl

0.0 (0 reviews)

Fishbowl provides automated inventory management and manufacturing solutions that integrate with QuickBooks to help you track stock, manage production, and streamline your entire warehouse operation.

Starting at $329/mo
Free Trial 14 days

Quick Comparison

Feature B2B Wave Fishbowl
Website b2bwave.com fishbowlinventory.com
Pricing Model Subscription Subscription
Starting Price $299/month $329/month
FREE Trial ✓ 14 days free trial ✓ 14 days free trial
Free Plan ✘ No free plan ✘ No free plan
Product Demo ✓ Request demo here ✓ Request demo here
Deployment saas mobile cloud on-premise mobile desktop
Integrations QuickBooks Xero Sage Zoho Inventory Brightpearl ShipStation Stripe PayPal Zapier Mailchimp QuickBooks Xero Shopify Amazon eBay Salesforce ShipStation UPS FedEx Adobe Commerce
Target Users small-business mid-market small-business mid-market
Target Industries Wholesale Manufacturing Distribution manufacturing wholesale retail
Customer Count 0 0
Founded Year 2016 2001
Headquarters London, UK Orem, USA

Overview

B

B2B Wave

B2B Wave is a dedicated eCommerce solution designed specifically for the complexities of business-to-business sales. You can move your entire wholesale operation online, replacing manual spreadsheets and phone orders with a professional digital storefront. The platform allows you to set custom price lists for different customer groups, manage complex product catalogs, and track inventory levels in real-time.

You can streamline your entire sales workflow by allowing customers to place orders 24/7 through a private, password-protected portal. It solves the headache of manual data entry by syncing directly with your existing accounting and ERP systems. Whether you are a small distributor or a growing manufacturer, you can scale your operations without adding administrative headcount by automating repetitive ordering tasks.

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Fishbowl

Fishbowl is a comprehensive inventory management platform designed to bridge the gap between your warehouse operations and your accounting software. You can track parts and finished goods across multiple locations, manage work orders for manufacturing, and handle complex shipping requirements without leaving a single interface. It specifically solves the problem of manual data entry by syncing your inventory levels directly with QuickBooks or Xero in real-time.

You can use the platform to generate barcodes, manage pick-pack-ship workflows, and oversee bill of materials for assembly processes. Whether you are a small manufacturer or a growing wholesale distributor, it provides the tools to prevent stockouts and overstocking. The software scales with your business by offering both cloud-based and on-premise deployment options to fit your specific IT infrastructure and security needs.

Overview

B

B2B Wave Features

  • Customer Specific Pricing Set unique price lists and discounts for individual customers or groups so they always see their negotiated rates.
  • Private Sales Portal Create a secure, password-protected storefront where your approved B2B customers can browse products and place orders safely.
  • Quick Ordering Tools Let your customers reorder frequently purchased items in seconds using bulk upload tools or saved shopping lists.
  • Inventory Syncing Keep your stock levels accurate across all channels with automated updates that prevent overselling to your business clients.
  • Sales Rep Access Equip your field sales team with tools to place orders on behalf of customers while visiting them on-site.
  • Multi-Store Management Manage multiple brands or international storefronts from a single dashboard with support for different currencies and languages.
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Fishbowl Features

  • QuickBooks Integration. Sync your inventory data automatically with QuickBooks to eliminate double data entry and keep your financial records accurate.
  • Manufacturing Management. Create complex work orders and manage multi-level bills of materials to streamline your production and assembly lines.
  • Barcode Scanning. Use mobile devices to scan items during receiving and picking to reduce human error and speed up warehouse tasks.
  • Multi-Location Tracking. Monitor stock levels across several warehouses or retail storefronts from one dashboard to ensure you always have inventory where it is needed.
  • Automated Reordering. Set custom reorder points for every item so you get notified the moment stock runs low, preventing costly stockouts.
  • Shipping Integration. Connect directly with major carriers like UPS and FedEx to generate labels and track shipments without switching applications.

Pricing Comparison

B

B2B Wave Pricing

Standard
$299
  • Up to 500 products
  • Unlimited orders
  • Customer-specific pricing
  • Basic reports
  • Email support
  • Standard integrations
F

Fishbowl Pricing

Fishbowl Drive
$329
  • Cloud-based inventory tracking
  • QuickBooks Online integration
  • Sales and purchase orders
  • Basic reporting tools
  • Mobile app access

Pros & Cons

M

B2B Wave

Pros

  • Setup process is fast compared to enterprise ERPs
  • Interface is intuitive for both staff and customers
  • Excellent customer support responsiveness for technical issues
  • Flexible pricing rules handle complex B2B discount structures

Cons

  • Design customization options are somewhat limited
  • Higher starting price point than general eCommerce tools
  • Mobile app functionality is more basic than desktop
A

Fishbowl

Pros

  • Deepest QuickBooks integration available on the market
  • Comprehensive manufacturing features for complex assemblies
  • Mobile scanning significantly improves picking accuracy
  • Excellent tracking for serialized and lot-controlled items

Cons

  • Initial setup and implementation requires significant time
  • Customer support response times can be inconsistent
  • Learning curve is steep for non-technical users
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