Backblaze B2 vs Macrium Reflect Comparison: Reviews, Features, Pricing & Alternatives in 2026

Detailed side-by-side comparison to help you choose the right solution for your team

Updated Apr 2026 8 min read

Backblaze B2

0.0 (0 reviews)

Backblaze B2 is a specialized cloud storage service providing high-performance, S3-compatible object storage for developers and businesses looking to store, backup, and serve data at a fraction of traditional costs.

Starting at Free
Free Trial NO FREE TRIAL
VS

Macrium Reflect

0.0 (0 reviews)

Macrium Reflect is a backup and disk imaging software providing reliable data protection, system cloning, and disaster recovery solutions for personal computers and enterprise-level server environments to ensure business continuity.

Starting at $4.16/mo
Free Trial 30 days

Quick Comparison

Feature Backblaze B2 Macrium Reflect
Website backblaze.com macrium.com
Pricing Model Freemium Subscription
Starting Price Free $4.16/month
FREE Trial ✘ No free trial ✓ 30 days free trial
Free Plan ✓ Has free plan ✘ No free plan
Product Demo ✓ Request demo here ✘ No product demo
Deployment cloud desktop
Integrations Veeam Synology QNAP Cyberduck rclone Fastly Cloudflare Commvault Veritas MSP360 Microsoft Hyper-V Windows PE Amazon S3 Microsoft Azure
Target Users small-business mid-market enterprise small-business mid-market enterprise solopreneur
Target Industries
Customer Count 0 0
Founded Year 2007 2006
Headquarters San Mateo, USA Manchester, UK

Overview

B

Backblaze B2

Backblaze B2 provides you with reliable, S3-compatible object storage that simplifies how you manage large-scale data. Whether you are looking to store media assets, maintain offsite backups, or power your application's backend, you can scale your storage infinitely without the complexity or high price tags of traditional providers. You only pay for what you actually use, making it an ideal choice for growing businesses that need to manage costs while maintaining high availability.

You can easily integrate the platform into your existing workflows using the S3-compatible API, CLI, or a wide range of third-party integrations. It solves the problem of unpredictable cloud bills by eliminating hidden fees and offering free egress up to certain limits. It is particularly effective for IT professionals, developers, and creative agencies who need a dependable place to park terabytes of data securely.

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Macrium Reflect

Macrium Reflect provides you with a reliable way to protect your data through advanced disk imaging and cloning technology. You can create accurate images of your hard disk partitions, allowing you to recover your entire system, individual folders, or specific files in the event of hardware failure or data corruption. It simplifies the process of upgrading your storage by enabling direct disk-to-disk cloning for seamless transitions to new drives.

The software serves everyone from home users protecting personal photos to large enterprises managing fleet-wide backups. You can automate your protection using flexible templates and retention policies that manage your storage space efficiently. Whether you need to restore a crashed Windows system to different hardware or simply mount a backup as a virtual drive to grab a single file, the platform provides the tools to keep your digital life secure.

Overview

B

Backblaze B2 Features

  • S3-Compatible API Connect your existing applications and tools effortlessly using the industry-standard S3-compatible API for seamless data migration.
  • Object Lock Protect your data from ransomware and accidental deletion by making files immutable for a specific period you define.
  • Cloud Replication Automatically sync your data across different regions to ensure high availability and meet your specific compliance requirements.
  • B2 Reserve Manage your budget effectively with capacity-based pricing that includes free egress and predictable monthly billing cycles.
  • Snapshot Creation Create point-in-time versions of your buckets so you can recover specific data sets quickly after an incident.
  • Universal Data Migration Move your data from other cloud providers or on-premise servers into B2 with automated transfer services.
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Macrium Reflect Features

  • Rapid Delta Restore. Recover your systems in a fraction of the time by only restoring the data blocks that have changed since the last backup.
  • Direct Disk Cloning. Copy your entire operating system and data directly to a new drive to make hardware upgrades fast and painless.
  • viBoot Technology. Create and manage Microsoft Hyper-V virtual machines instantly from your backup images for immediate disaster recovery testing.
  • Ransomware Protection. Prevent unauthorized modification of your backup files with Macrium Image Guardian, ensuring your recovery points stay safe from malware.
  • Incremental Backups. Save storage space and time by only backing up the specific changes made to your files since your previous save.
  • Bare Metal Recovery. Restore your entire system to completely different hardware or a brand new disk even if the operating system won't boot.

Pricing Comparison

B

Backblaze B2 Pricing

Free Storage
$0
  • 10GB of free storage
  • Unlimited buckets
  • S3-compatible API access
  • 1GB daily free egress
  • Community support
M

Macrium Reflect Pricing

Reflect Home
$4.16
  • Annual subscription for 1 PC
  • Full disk imaging and cloning
  • Rapid Delta Restore
  • Macrium Image Guardian
  • Direct email support
  • Free version upgrades

Pros & Cons

M

Backblaze B2

Pros

  • Significantly lower cost than AWS or Azure
  • Simple and transparent pricing with no hidden fees
  • Easy setup with S3-compatible API support
  • Reliable performance for backup and archiving tasks
  • Excellent documentation for developers and engineers

Cons

  • Fewer global data center regions than giants
  • Web interface can feel basic for advanced users
  • Download speeds may vary during peak times
A

Macrium Reflect

Pros

  • Extremely reliable imaging and restoration process
  • Fast backup speeds compared to competitors
  • Excellent bootable rescue media creation tool
  • Effective protection against ransomware targeting backups

Cons

  • Interface feels dated and slightly technical
  • No longer offers a forever-free version
  • Steep learning curve for casual users
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