Badger Maps
Badger Maps is a route optimization and field sales management software that helps outside sales representatives visualize their territory, automate schedule planning, and close more deals through efficient navigation.
Copper
Copper is a productivity-first CRM software designed specifically for Google Workspace users to manage contacts, track sales opportunities, and automate administrative tasks directly within your Gmail and Calendar.
Quick Comparison
| Feature | Badger Maps | Copper |
|---|---|---|
| Website | badgermapping.com | copper.com |
| Pricing Model | Subscription | Subscription |
| Starting Price | $58/month | $23/month |
| FREE Trial | ✓ 7 days free trial | ✓ 14 days free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2012 | 2011 |
| Headquarters | San Francisco, USA | San Francisco, USA |
Overview
Badger Maps
Badger Maps is a specialized tool designed specifically for field sales representatives who spend their days on the road. You can visualize all your customers on an interactive map, allowing you to see exactly where your opportunities lie and how to reach them most efficiently. By automating the tedious process of manual route planning, you can spend less time behind the wheel and more time in front of qualified prospects.
The platform acts as a mobile companion to your existing sales workflow, helping you manage your territory with features like lead generation and check-ins. You can filter your customers by key metrics, color-code your map for better organization, and sync everything with your preferred CRM. Whether you are a solo sales rep or part of a large field team, it helps you optimize your daily schedule to increase your meetings by up to 25%.
Copper
Copper is a CRM built specifically for teams that live in Google Workspace. Instead of jumping between tabs, you can manage your entire sales pipeline, track email conversations, and update contact details directly inside your Gmail inbox. It automatically syncs your data from Google Calendar and Docs, so you spend less time on manual entry and more time building relationships with your clients.
You can visualize your sales process through drag-and-drop pipelines and set up automated reminders to ensure no lead falls through the cracks. It is ideal for small to mid-sized agencies, consulting firms, and technology companies that need a streamlined way to manage complex relationships without the steep learning curve of traditional enterprise CRM platforms.
Overview
Badger Maps Features
- Route Optimization Create the fastest path between your appointments and automatically reorder stops to save hours of driving time every day.
- Customer Visualization See your entire customer base on a map and use color-coding to identify your most valuable accounts instantly.
- Lead Generation Find new prospects in your immediate area by searching for keywords and adding them directly to your daily route.
- CRM Integration Keep your data consistent by syncing your notes, appointments, and customer details directly with your existing CRM platform.
- Check-ins and Notes Log your meeting details and follow-up tasks immediately after a visit using your mobile device while still on-site.
- Territory Management Filter your map by sales stage, last visit date, or priority to ensure you never miss a critical follow-up.
Copper Features
- Native Google Integration. Manage your contacts and update deals directly within Gmail and Google Calendar without ever switching between different browser tabs.
- Automated Data Entry. Scrape contact details from email signatures and sync calendar events automatically to keep your records accurate with zero manual effort.
- Visual Pipeline Management. Track every deal across multiple stages using a clean drag-and-drop interface that gives you instant clarity on your revenue.
- Email Tracking. Get real-time alerts when prospects open your emails or click your links so you can follow up at the perfect moment.
- Workflow Automation. Set up triggers to automatically assign tasks, send follow-up emails, and update lead statuses based on specific team actions.
- Project Management. Transition smoothly from closing a deal to managing the project with built-in tools for task tracking and file sharing.
Pricing Comparison
Badger Maps Pricing
- Route optimization
- Customer mapping
- Lead generation tools
- Check-ins and reporting
- Mobile app access
- Standard CRM integrations
- Everything in Business, plus:
- Advanced CRM integration
- Team management features
- Territory management tools
- Priority support
- Custom training sessions
Copper Pricing
- Up to 3 users
- 2,500 contact limit
- Google Workspace integration
- Pipeline management
- Team collaboration tools
- Standard reporting
- Everything in Starter, plus:
- Unlimited contacts
- Workflow automation
- Bulk email and templates
- Custom fields and filters
- Integration with 1,000+ apps
Pros & Cons
Badger Maps
Pros
- Significantly reduces daily route planning time
- Intuitive mobile interface for on-the-road use
- Effective lead generation for finding nearby prospects
- Excellent customer support and onboarding assistance
Cons
- Higher price point compared to basic navigators
- Initial sync with complex CRMs takes time
- Occasional lag when loading very large datasets
Copper
Pros
- Seamless integration with Gmail and Google Calendar
- Minimal learning curve for existing Google users
- Clean and intuitive user interface design
- Automated data scraping saves significant time
- Excellent mobile app for managing deals remotely
Cons
- Limited functionality for non-Google Workspace users
- Starter tier has a strict 3-user limit
- Reporting features can feel basic for enterprises
- Price per user is higher than competitors