Badger Maps
Badger Maps is a route optimization and field sales management software that helps outside sales representatives visualize their territory, automate schedule planning, and close more deals through efficient navigation.
eSpatial
eSpatial is a mapping software that turns your Excel data into interactive maps to help you visualize sales territories, optimize routes, and identify new business opportunities.
Quick Comparison
| Feature | Badger Maps | eSpatial |
|---|---|---|
| Website | badgermapping.com | espatial.com |
| Pricing Model | Subscription | Subscription |
| Starting Price | $58/month | $125/month |
| FREE Trial | ✓ 7 days free trial | ✓ 7 days free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2012 | 1997 |
| Headquarters | San Francisco, USA | Dublin, Ireland |
Overview
Badger Maps
Badger Maps is a specialized tool designed specifically for field sales representatives who spend their days on the road. You can visualize all your customers on an interactive map, allowing you to see exactly where your opportunities lie and how to reach them most efficiently. By automating the tedious process of manual route planning, you can spend less time behind the wheel and more time in front of qualified prospects.
The platform acts as a mobile companion to your existing sales workflow, helping you manage your territory with features like lead generation and check-ins. You can filter your customers by key metrics, color-code your map for better organization, and sync everything with your preferred CRM. Whether you are a solo sales rep or part of a large field team, it helps you optimize your daily schedule to increase your meetings by up to 25%.
eSpatial
eSpatial helps you transform complex spreadsheet data into clear, actionable maps. Instead of staring at rows of addresses, you can see exactly where your customers are located and how your sales territories overlap. You can upload your data directly from Excel or Salesforce to create heat maps, point maps, and radius maps in minutes. This visual approach makes it easier to spot gaps in your market coverage and identify high-potential areas that need more attention.
The platform is designed for sales managers, field reps, and marketing teams who need to make data-driven decisions about territory management. You can balance workloads across your team by creating fair, optimized territories based on real-world travel times or customer density. Whether you are planning a week of field visits or presenting a regional growth strategy to stakeholders, the software provides the spatial context you need to improve efficiency and drive revenue.
Overview
Badger Maps Features
- Route Optimization Create the fastest path between your appointments and automatically reorder stops to save hours of driving time every day.
- Customer Visualization See your entire customer base on a map and use color-coding to identify your most valuable accounts instantly.
- Lead Generation Find new prospects in your immediate area by searching for keywords and adding them directly to your daily route.
- CRM Integration Keep your data consistent by syncing your notes, appointments, and customer details directly with your existing CRM platform.
- Check-ins and Notes Log your meeting details and follow-up tasks immediately after a visit using your mobile device while still on-site.
- Territory Management Filter your map by sales stage, last visit date, or priority to ensure you never miss a critical follow-up.
eSpatial Features
- Territory Management. Create, balance, and manage sales territories visually to ensure your team has equal opportunities and manageable workloads.
- Route Optimization. Plan the most efficient multi-stop routes for your field team to reduce travel time and increase daily customer visits.
- Proximity Analysis. Identify all customers within a specific radius or drive-time of any location to plan targeted local marketing campaigns.
- Heat Mapping. Visualize data density and hotspots to quickly identify which geographic areas are performing well and which are underserved.
- Salesforce Integration. Link your CRM data directly to your maps for real-time updates and seamless data flow between platforms.
- Collaborative Sharing. Share interactive maps with your team or stakeholders via secure links to keep everyone aligned on regional goals.
Pricing Comparison
Badger Maps Pricing
- Route optimization
- Customer mapping
- Lead generation tools
- Check-ins and reporting
- Mobile app access
- Standard CRM integrations
- Everything in Business, plus:
- Advanced CRM integration
- Team management features
- Territory management tools
- Priority support
- Custom training sessions
eSpatial Pricing
- 1 User included
- Up to 20,000 records per map
- Advanced styling and filtering
- Radius and drive-time buffers
- Heat and bubble mapping
- Email and chat support
- Everything in Pro, plus:
- 5 Users included
- Shared team folders
- Collaborative map editing
- Territory management tools
- Priority onboarding support
Pros & Cons
Badger Maps
Pros
- Significantly reduces daily route planning time
- Intuitive mobile interface for on-the-road use
- Effective lead generation for finding nearby prospects
- Excellent customer support and onboarding assistance
Cons
- Higher price point compared to basic navigators
- Initial sync with complex CRMs takes time
- Occasional lag when loading very large datasets
eSpatial
Pros
- Fast data upload process from Excel spreadsheets
- Highly responsive and helpful customer support team
- Accurate drive-time and distance calculation features
- Clean interface that is easy to navigate
Cons
- Higher starting price point than basic competitors
- Steep learning curve for advanced territory balancing
- Limited customization options for printed map exports