Applied Epic vs Better Agency Comparison: Reviews, Features, Pricing & Alternatives in 2026

Detailed side-by-side comparison to help you choose the right solution for your team

Updated May 2026 8 min read

Applied Epic

0.0 (0 reviews)

Applied Epic is a comprehensive browser-based agency management system that provides independent insurance agencies with a single platform to manage every role, location, and line of business efficiently.

Starting at --
Free Trial NO FREE TRIAL
VS

Better Agency

0.0 (0 reviews)

Better Agency is an all-in-one insurance management platform that combines CRM, lead management, and automated marketing to help independent agents close more policies and retain clients efficiently.

Starting at $269/mo
Free Trial NO FREE TRIAL

Quick Comparison

Feature Applied Epic Better Agency
Website appliedsystems.com betteragency.io
Pricing Model Custom Subscription
Starting Price Custom Pricing $269/month
FREE Trial ✘ No free trial ✘ No free trial
Free Plan ✘ No free plan ✘ No free plan
Product Demo ✓ Request demo here ✓ Request demo here
Deployment saas mobile cloud mobile
Integrations Microsoft Outlook Microsoft Excel Applied Pay Applied CSR24 Applied Ivans DocuSign Salesforce IVANS Zapier Twilio RingCentral Lightspeed Voice HawkSoft NowCerts Google Calendar
Target Users small-business mid-market enterprise small-business mid-market
Target Industries insurance insurance
Customer Count 0 0
Founded Year 1983 2019
Headquarters University Park, USA Mesa, USA

Overview

A

Applied Epic

Applied Epic is a versatile management platform designed to help your insurance agency handle all its operations from a single, integrated interface. You can manage multiple lines of business, including P&C and benefits, while keeping your data organized across different office locations. The software automates your back-office tasks and standardizes workflows, so your team spends less time on manual data entry and more time focusing on client relationships.

You can access the platform through a web browser, giving your team the flexibility to work from anywhere while maintaining a consistent view of customer information. It integrates your sales pipeline, policy management, and financial accounting into one system, eliminating the need for disconnected tools. Whether you are a small local agency or a large enterprise with global operations, the platform scales to meet your specific growth needs.

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Better Agency

Better Agency is a dedicated platform built specifically for independent insurance agents who want to grow their book of business without getting bogged down in manual tasks. You can manage your entire sales pipeline, automate follow-ups, and handle renewals from a single interface. It eliminates the need for multiple disconnected tools by bridging the gap between a traditional agency management system and a modern sales CRM.

You can automate your cross-selling opportunities and claims processes to ensure no client falls through the cracks. The platform helps you stay organized with task management and integrated communication tools like email and text messaging. Whether you are a solo agent or running a large team, you can use these automated workflows to increase your premium volume and improve your overall retention rates.

Overview

A

Applied Epic Features

  • Omnichannel Service Connect with your clients through their preferred channels including text, email, and a dedicated self-service portal.
  • Integrated Benefits Manage your employee benefits and P&C business in one place to gain a full view of your customers.
  • Automated Workflows Standardize your agency processes with pre-built workflows that ensure your team never misses a critical renewal or task.
  • Sales Pipeline Management Track your opportunities from lead to close with integrated CRM tools designed specifically for insurance professionals.
  • Document Management Store and organize all your policy documents and client communications directly within the relevant client record.
  • Advanced Reporting Analyze your agency's performance with customizable reports that help you identify growth opportunities and track employee productivity.
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Better Agency Features

  • Automated Sales Pipeline. Track every prospect visually and trigger automated follow-up sequences to ensure you never miss a closing opportunity.
  • Renewal Manager. Start your renewal conversations automatically months in advance so you can protect your commission and increase retention.
  • Cross-Sell Engine. Identify gaps in coverage automatically and send targeted messages to existing clients to increase your policies per household.
  • Integrated Communication. Send text messages and emails directly from the platform to keep all client conversations in one searchable history.
  • Claims Automation. Provide a superior client experience by automating status updates during the claims process to keep your customers informed.
  • Lead Vendor Integration. Connect your favorite lead providers to have new prospects flow directly into your automated sales funnels instantly.

Pricing Comparison

A

Applied Epic Pricing

B

Better Agency Pricing

Sales CRM
$269
  • Unlimited users
  • Sales pipeline management
  • Automated email and SMS
  • Lead vendor integrations
  • Cross-sell automation
  • Task management

Pros & Cons

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Applied Epic

Pros

  • Highly customizable to fit unique agency workflows
  • Comprehensive reporting provides deep business insights
  • Excellent document storage and retrieval capabilities
  • Strong integration with other Applied Systems products

Cons

  • Significant learning curve for new staff members
  • Initial setup and configuration can be time-consuming
  • Higher price point compared to basic management tools
A

Better Agency

Pros

  • Automation significantly reduces manual follow-up time
  • Purpose-built specifically for insurance industry workflows
  • Clean and modern interface compared to legacy systems
  • Excellent customer support and onboarding assistance
  • Effective at increasing cross-sell opportunities automatically

Cons

  • Higher starting price point than generic CRMs
  • Initial automation setup requires time and effort
  • Mobile app functionality is more limited than desktop
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