Bloom Intelligence
Bloom Intelligence is an AI-powered guest intelligence and marketing platform designed for restaurants and retail businesses to track customer behavior, automate marketing, and increase guest lifetime value.
Social WiFi
Social WiFi is a cloud-based marketing and analytics platform that transforms standard guest Wi-Fi into a powerful tool for capturing customer data, automating communication, and increasing online reviews.
Quick Comparison
| Feature | Bloom Intelligence | Social WiFi |
|---|---|---|
| Website | bloomintelligence.com | socialwifi.com |
| Pricing Model | Custom | Subscription |
| Starting Price | Custom Pricing | Custom Pricing |
| FREE Trial | ✘ No free trial | ✓ 0 days free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2006 | 2013 |
| Headquarters | St. Petersburg, USA | Warsaw, Poland |
Overview
Bloom Intelligence
Bloom Intelligence helps you understand exactly who your customers are and how they behave when they visit your physical locations. By leveraging your existing guest WiFi, the platform captures real-time data on foot traffic, dwell times, and visit frequency without requiring your guests to download an app. You can finally see the invisible patterns in your brick-and-mortar business, allowing you to make data-driven decisions rather than relying on guesswork.
You can use these insights to trigger automated marketing campaigns that bring customers back through your doors. Whether it is sending a 'we miss you' email to a guest who hasn't visited in thirty days or requesting a review immediately after a positive experience, the platform handles the heavy lifting. It is designed specifically for multi-unit restaurant groups and retail brands looking to unify their online and offline customer data into one actionable profile.
Social WiFi
Social WiFi helps you turn your guest Wi-Fi into a high-performing marketing channel. Instead of just providing free internet, you can collect valuable contact details through branded login pages and social media sign-ins. This allows you to build a detailed database of your physical visitors, understanding how often they return and how long they stay.
You can automate your communication by sending personalized emails or coupons based on visitor behavior, such as a 'thank you' note after their first visit. The platform also helps you manage your reputation by prompting guests to leave reviews on Google or TripAdvisor, while filtering negative feedback privately. It works with your existing network hardware, making it easy to scale across multiple locations.
Overview
Bloom Intelligence Features
- Presence Analytics Track guest foot traffic, dwell times, and conversion rates in real-time using passive WiFi signals from their mobile devices.
- Automated Marketing Set up personalized email and SMS campaigns that trigger automatically based on specific guest behaviors and visit patterns.
- Guest Profile CRM Build a clean database of verified guest profiles that combine contact information with actual physical visit history.
- Reputation Management Monitor your online ratings and automate internal feedback loops to resolve guest issues before they reach social media.
- Social WiFi Login Capture guest emails and social data easily by allowing them to log into your WiFi using their favorite social accounts.
- At-Risk Guest Alerts Identify guests who have stopped visiting and automatically send them incentives to return before you lose them to competitors.
- Attribution Tracking Measure the actual ROI of your marketing by tracking exactly when a guest returns to your store after receiving a promotion.
- Survey Automation Send automated surveys to guests after they leave your location to gather actionable insights about their recent experience.
Social WiFi Features
- Branded Login Pages. Create custom splash pages that match your brand identity to greet guests as they connect to your network.
- Data Capture. Collect verified email addresses and social media profiles from your guests to build a powerful marketing database.
- Automated Remarketing. Send automated emails, coupons, or birthday rewards to your customers based on their real-world visiting patterns.
- Review Management. Boost your ratings by automatically encouraging happy guests to leave reviews on major platforms like Google and TripAdvisor.
- Presence Analytics. Track footfall, dwell time, and return rates to understand how customers interact with your physical space.
- Facebook Pixel Integration. Sync your guest data with Facebook to run highly targeted retargeting ads to people who have visited your venue.
Pricing Comparison
Bloom Intelligence Pricing
Social WiFi Pricing
Pros & Cons
Bloom Intelligence
Pros
- Passive data collection requires no manual entry
- Accurately tracks physical attribution for digital ads
- Automated 'save-at-risk' campaigns improve guest retention
- Easy integration with existing WiFi hardware
Cons
- Requires specific WiFi hardware for full functionality
- Initial setup may require technical assistance
- Pricing is not transparent for small operators
Social WiFi
Pros
- Easy integration with existing hardware like Ubiquiti and Cisco
- Significantly increases the volume of Google and TripAdvisor reviews
- Simple interface for creating branded login splash pages
- Effective automated email triggers for customer retention
Cons
- Initial setup may require some networking knowledge
- Analytics dashboard can feel overwhelming for very small businesses
- Pricing can scale quickly for venues with many access points