Better Agency
Better Agency is an all-in-one insurance management platform that combines CRM, lead management, and automated marketing to help independent agents close more policies and retain clients efficiently.
Bold Penguin Terminal
Bold Penguin Terminal is a centralized commercial insurance exchange that allows insurance agents to quote and bind policies across multiple carriers through a single, streamlined digital interface.
Quick Comparison
| Feature | Better Agency | Bold Penguin Terminal |
|---|---|---|
| Website | betteragency.io | boldpenguin.com |
| Pricing Model | Subscription | Custom |
| Starting Price | $269/month | Custom Pricing |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2019 | 2016 |
| Headquarters | Mesa, USA | Columbus, USA |
Overview
Better Agency
Better Agency is a dedicated platform built specifically for independent insurance agents who want to grow their book of business without getting bogged down in manual tasks. You can manage your entire sales pipeline, automate follow-ups, and handle renewals from a single interface. It eliminates the need for multiple disconnected tools by bridging the gap between a traditional agency management system and a modern sales CRM.
You can automate your cross-selling opportunities and claims processes to ensure no client falls through the cracks. The platform helps you stay organized with task management and integrated communication tools like email and text messaging. Whether you are a solo agent or running a large team, you can use these automated workflows to increase your premium volume and improve your overall retention rates.
Bold Penguin Terminal
Bold Penguin Terminal simplifies the complex world of commercial insurance by providing you with a single entry point to multiple carriers. Instead of jumping between different carrier portals and re-entering the same data, you can fill out one universal application to receive accurate quotes instantly. This allows you to spend less time on paperwork and more time advising your clients on the coverage they actually need.
The platform is designed specifically for independent insurance agents and agencies looking to scale their small commercial book of business. You can manage the entire lifecycle of a quote—from initial data entry to final binding—within a clean, intuitive interface. By automating the appetite matching process, the software ensures you only spend time on risks that carriers are actually willing to write, significantly increasing your closing ratio.
Overview
Better Agency Features
- Automated Sales Pipeline Track every prospect visually and trigger automated follow-up sequences to ensure you never miss a closing opportunity.
- Renewal Manager Start your renewal conversations automatically months in advance so you can protect your commission and increase retention.
- Cross-Sell Engine Identify gaps in coverage automatically and send targeted messages to existing clients to increase your policies per household.
- Integrated Communication Send text messages and emails directly from the platform to keep all client conversations in one searchable history.
- Claims Automation Provide a superior client experience by automating status updates during the claims process to keep your customers informed.
- Lead Vendor Integration Connect your favorite lead providers to have new prospects flow directly into your automated sales funnels instantly.
Bold Penguin Terminal Features
- Universal Application. Enter your client's information once into a single digital form that works across all participating insurance carriers.
- Automated Appetite Matching. Instantly see which carriers have an appetite for your specific risk so you don't waste time on ineligible submissions.
- Real-Time Quoting. Receive live pricing and coverage details from multiple national and regional carriers the moment you submit an application.
- Integrated Bind Capabilities. Complete the sales process by binding policies directly through the platform without leaving your digital workspace.
- Customer Document Management. Store and access all your quotes, proposals, and policy documents in one centralized location for easy retrieval.
- Carrier Expansion. Access a wide range of top-tier carriers for general liability, workers' compensation, and professional liability lines.
Pricing Comparison
Better Agency Pricing
- Unlimited users
- Sales pipeline management
- Automated email and SMS
- Lead vendor integrations
- Cross-sell automation
- Task management
- Everything in Sales CRM, plus:
- Full AMS capabilities
- Policy downloads (IVANS)
- Commercial lines support
- Renewal management
- Commission tracking
Bold Penguin Terminal Pricing
Pros & Cons
Better Agency
Pros
- Automation significantly reduces manual follow-up time
- Purpose-built specifically for insurance industry workflows
- Clean and modern interface compared to legacy systems
- Excellent customer support and onboarding assistance
- Effective at increasing cross-sell opportunities automatically
Cons
- Higher starting price point than generic CRMs
- Initial automation setup requires time and effort
- Mobile app functionality is more limited than desktop
Bold Penguin Terminal
Pros
- Drastically reduces the time spent on manual data entry
- Single application works for multiple major insurance carriers
- Helps small agencies access markets they might not have
- Intuitive interface is easy for new agents to learn
- Appetite engine prevents submitting to the wrong markets
Cons
- Pricing is not transparent on the official website
- Limited to commercial lines of insurance only
- Carrier depth varies depending on your specific region