Branch
Branch provides a mobile linking and measurement platform that helps you unify user experiences and attribution across all devices, channels, and platforms to drive higher mobile growth.
Textedly
Textedly is a professional SMS marketing software providing businesses with a simple platform to send bulk text messages, manage subscriber lists, and automate mobile communications to increase customer engagement.
Quick Comparison
| Feature | Branch | Textedly |
|---|---|---|
| Website | branch.io | textedly.com |
| Pricing Model | Freemium | Subscription |
| Starting Price | Free | $24/month |
| FREE Trial | ✘ No free trial | ✓ 14 days free trial |
| Free Plan | ✓ Has free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2014 | 2015 |
| Headquarters | Palo Alto, USA | Nashville, USA |
Overview
Branch
Branch helps you solve the complexity of mobile fragmentation by providing reliable deep links that work across every channel. You can create a seamless journey for your users, ensuring they land on the right content inside your app whether they click a link in an email, a social media post, or a paid advertisement. This consistency helps you increase conversion rates and retain more users by removing friction from the mobile experience.
The platform also gives you a clear picture of your marketing performance through cross-platform attribution. You can track the entire customer journey from the first touchpoint to the final in-app conversion, even when users switch between mobile web and your native app. This data allows you to optimize your spend and focus on the channels that actually drive high-value growth for your mobile business.
Textedly
Textedly is a straightforward SMS marketing platform that helps you connect with your audience instantly through their mobile devices. You can send bulk text messages, manage opt-in subscribers, and schedule automated campaigns without needing any technical expertise. Whether you are announcing a flash sale, sending appointment reminders, or launching a new product, the platform ensures your messages reach your customers' pockets in seconds.
The software scales with your growth, offering a wide range of volume-based plans to suit everyone from local shops to large enterprises. You can track your campaign performance with real-time analytics and maintain two-way conversations with your subscribers. It simplifies mobile engagement by providing a clean interface where you can manage keywords, picture messaging, and automated responses all in one place.
Overview
Branch Features
- Universal Ads Measure the true impact of your ad spend across every platform and environment with accurate mobile-first attribution.
- Deep Linked Email Automatically convert your email clicks into app launches to provide a smoother experience and higher conversion rates.
- Journeys Smart Banners Turn your mobile website visitors into loyal app users with customizable banners that deep link to specific content.
- Cross-Platform Attribution View your entire marketing funnel in one place by connecting touchpoints across web, iOS, and Android devices.
- Universal Links Create reliable links that always open your app when installed or fall back to the App Store or web.
- QR Code Generation Bridge the gap between physical and digital worlds by creating deep-linked QR codes for your offline marketing materials.
Textedly Features
- Mass Group Texting. Send a single text message to your entire subscriber list or specific segments with just a few clicks.
- Custom Keywords. Create unique mobile keywords that customers can text to your short code to instantly join your marketing list.
- MMS Picture Messaging. Enhance your messages by including photos and coupons to grab attention and increase your click-through rates.
- Automated Replies. Set up instant automated responses to welcome new subscribers or answer common questions even when you are away.
- Scheduled Messaging. Plan your marketing calendar in advance by scheduling texts to go out at specific dates and times.
- Two-Way Texting. Engage in real-time conversations with individual customers to provide support or answer specific product inquiries.
Pricing Comparison
Branch Pricing
- Up to 10K Monthly Actives
- Unlimited deep links
- Standard attribution
- Basic Journeys banners
- Community support
- Everything in Launch, plus:
- Up to 50K Monthly Actives
- Advanced Journeys targeting
- Custom link domains
- Email support
- Data export API
Textedly Pricing
- 1,000 text messages per month
- 1 custom keyword
- Unlimited free incoming messages
- Mass group texting
- Scheduled messaging
- Free mobile app
- Everything in Bronze, plus:
- 2,000 text messages per month
- 2 custom keywords
- MMS picture messaging
- Automated drip campaigns
- Custom subscriber data fields
Pros & Cons
Branch
Pros
- Industry standard for reliable deep linking
- Excellent cross-platform data accuracy
- Easy integration with major marketing tools
- Strong support for complex edge cases
- Generous free tier for early-stage apps
Cons
- Dashboard can feel complex for beginners
- Pricing scales quickly with high traffic
- Technical setup requires developer resources
Textedly
Pros
- Extremely simple interface is easy for beginners
- Fast account setup and keyword activation process
- Reliable message delivery for time-sensitive alerts
- Affordable entry-level pricing for small businesses
Cons
- Higher volume plans become significantly more expensive
- Limited advanced automation compared to enterprise tools
- Character limits strictly enforced on standard SMS