AdRoll
AdRoll is a comprehensive digital marketing platform providing unified advertising and email tools to help e-commerce brands attract new customers and turn past visitors into loyal repeat buyers.
Broadly
Broadly is a local business growth platform that helps you manage your online reputation, capture more reviews, and streamline customer communication through a single, easy-to-use inbox.
Quick Comparison
| Feature | AdRoll | Broadly |
|---|---|---|
| Website | adroll.com | broadly.com |
| Pricing Model | Freemium | Custom |
| Starting Price | Free | Custom Pricing |
| FREE Trial | ✓ 30 days free trial | ✘ No free trial |
| Free Plan | ✓ Has free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2007 | 2013 |
| Headquarters | San Francisco, USA | Oakland, USA |
Overview
AdRoll
AdRoll gives you a single platform to manage your display ads, social media campaigns, and email marketing. Instead of jumping between different dashboards, you can launch retargeting ads across Google, Facebook, and Instagram while simultaneously sending automated recovery emails to shoppers who left items in their carts.
You can easily track how your cross-channel efforts work together to drive sales using centralized attribution reporting. The platform is specifically designed for growing e-commerce brands that need to automate their customer acquisition and retention without managing a dozen different tools. It integrates directly with major online store builders like Shopify and WooCommerce to sync your product catalog instantly.
Broadly
Broadly is a comprehensive platform designed to help local service businesses grow by automating their customer experience and online presence. You can automatically send review requests to customers via text or email immediately after a job is completed, ensuring you build a strong reputation on Google and Facebook. The platform consolidates all your messages from Web Chat, SMS, and social media into one unified inbox so you never miss a lead.
You can also streamline your operations by sending professional invoices and collecting mobile payments directly through the app. It is specifically built for small to mid-sized service businesses like auto shops, HVAC contractors, and dental practices that need to modernize their customer journey. By integrating with your existing CRM or management system, Broadly handles the follow-up work so you can focus on your daily operations.
Overview
AdRoll Features
- Cross-Channel Retargeting Bring back lost visitors by showing personalized ads across millions of websites and social media platforms they visit next.
- Brand Awareness Ads Reach new potential customers who look like your existing buyers using advanced demographic and interest-based targeting.
- Email Automation Send triggered emails for abandoned carts or product recommendations that perfectly match the ads your customers see online.
- Unified Dashboard View all your campaign performance metrics in one place to see exactly which channels are driving the most revenue.
- Dynamic Creative Automatically generate ads that feature the exact products your visitors were just looking at on your website.
- Consent Management Stay compliant with privacy regulations like GDPR and CCPA using built-in tools to manage user data permissions.
Broadly Features
- Automated Review Requests. Send personalized review invites via SMS or email automatically after every customer interaction to boost your Google and Facebook ratings.
- Unified Inbox. Manage all your customer conversations from text, email, and social media in one central location to ensure lightning-fast response times.
- Web Chat. Convert website visitors into leads instantly with a live chat feature that moves conversations directly to your mobile device.
- Mobile Payments. Request and accept payments via text or email so you can get paid faster and provide a contactless checkout experience.
- Team Collaboration. Assign specific conversations to team members and track performance metrics to ensure your staff provides excellent customer service.
- CRM Integrations. Sync your customer data automatically with popular industry software like QuickBooks, ServiceTitan, and many others to trigger automated workflows.
Pricing Comparison
AdRoll Pricing
- Pay-as-you-go ad spend
- Retargeting across web and social
- Brand awareness campaigns
- Standard reporting
- Email support
- Everything in Ads Only, plus:
- Up to 1,000 emails per month
- Automated email recipes
- Advanced social targeting
- Monthly ad credits included
- Priority customer support
Broadly Pricing
Pros & Cons
AdRoll
Pros
- Centralized management for multiple ad networks
- Easy integration with Shopify and WooCommerce
- Highly effective dynamic retargeting capabilities
- User-friendly interface for non-technical marketers
- Consolidated reporting across web and social
Cons
- Attribution modeling can feel overly optimistic
- Customer support response times vary
- Limited customization for email templates
- Minimum spend requirements for some features
Broadly
Pros
- Significantly increases the volume of positive Google reviews
- User-friendly mobile app makes managing leads easy on the go
- Seamless integration with many industry-specific CRM systems
- Consolidates multiple communication channels into one simple view
Cons
- Pricing can be higher than basic review-only tools
- Initial setup of custom integrations may require support
- Limited customization options for automated message templates