Carta
Carta is a comprehensive equity management platform that helps you manage cap tables, valuations, and equity plans while ensuring compliance for your company, investors, and employees.
Cube
Cube is a strategic financial planning and analysis platform that connects your existing spreadsheets to a centralized data source to automate reporting, budgeting, and multi-scenario financial modeling.
Quick Comparison
| Feature | Carta | Cube |
|---|---|---|
| Website | carta.com | cubesoftware.com |
| Pricing Model | Freemium | Subscription |
| Starting Price | Free | $1250/month |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✓ Has free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2012 | 2018 |
| Headquarters | San Francisco, USA | New York, USA |
Overview
Carta
Carta simplifies how you manage equity, from your first hire to your eventual exit. Instead of messy spreadsheets, you get a centralized platform to track your cap table, issue electronic securities, and stay compliant with tax regulations like 409A valuations. You can automate the entire equity lifecycle, ensuring that your legal, finance, and HR teams stay perfectly aligned as your company grows.
The platform serves everyone from early-stage startups to late-stage private and public companies. You can provide your employees with a clear view of their ownership and vesting schedules through a dedicated portal, while giving your investors real-time access to their holdings. It eliminates the manual overhead of equity administration so you can focus on building your business.
Cube
Cube is a financial planning and analysis (FP&A) platform designed to give you the power of enterprise-grade software while keeping the familiarity of Excel. You can connect your tech stack—including ERP, CRM, and HRIS systems—directly to a single source of truth. This allows you to eliminate manual data entry and reduce the risk of errors that often come with complex, disconnected spreadsheets.
You can build real-time reports, manage multi-currency conversions, and run what-if scenarios without leaving the interface you already know. It is built specifically for finance teams at growing companies who need to scale their operations, improve data integrity, and provide faster strategic insights to leadership. By automating the tedious parts of data consolidation, you can spend more time on high-level analysis and strategic decision-making.
Overview
Carta Features
- Automated Cap Table Track your company's ownership in real-time with a digital cap table that updates automatically whenever you issue new shares.
- 409A Valuations Get audit-ready valuations from experts quickly so you can stay compliant with IRS regulations when granting employee stock options.
- Electronic Securities Issue and sign stock options, warrants, and RSUs electronically to eliminate paper trails and speed up the board approval process.
- Employee Equity Portal Give your team a dedicated dashboard where they can track their vesting progress and understand the potential value of their holdings.
- Scenario Modeling Run what-if analyses to see how future funding rounds or exit events will impact your ownership and dilution levels.
- Compliance Tracking Stay on top of Rule 701 limits and Form 3921 filings with automated alerts and reporting built directly into your workflow.
Cube Features
- Native Excel Integration. Keep using the Excel formulas and formatting you love while pulling live, validated data directly from your centralized Cube warehouse.
- Multi-Source Data Sync. Connect your ERP, CRM, and HRIS systems to automatically aggregate all your financial and operational data in one secure place.
- Scenario Planning. Create and compare multiple 'what-if' scenarios quickly to see how different business decisions will impact your future bottom line.
- Automated Reporting. Generate board-ready reports and monthly financial packages in minutes rather than days by using pre-built, data-linked templates.
- Audit Trails. Track every change made to your financial data with full version history to ensure complete transparency and data integrity.
- Drill-Down Capabilities. Click into any cell in your spreadsheet to see the underlying transactions and source data for total visibility into your numbers.
Pricing Comparison
Carta Pricing
- Up to 25 stakeholders
- Digital cap table management
- Electronic security issuance
- Onboarding support
- Standard equity reporting
- Everything in Launch, plus:
- Unlimited stakeholders
- Audit-ready 409A valuations
- Scenario modeling tools
- Equity plan administration
- Advanced compliance reporting
Cube Pricing
- For lean finance teams
- Standardized data connector
- Excel and Google Sheets add-on
- Multi-currency support
- Basic support and onboarding
- Everything in Essentials, plus:
- Custom data connectors
- Advanced scenario planning
- Priority customer support
- Dedicated account management
Pros & Cons
Carta
Pros
- Eliminates manual spreadsheet errors in cap tables
- Streamlines the 409A valuation process significantly
- Provides excellent visibility for employee shareholders
- Simplifies communication between companies and investors
Cons
- Pricing increases sharply as stakeholder count grows
- Customer support response times can be inconsistent
- Initial data migration requires significant manual effort
Cube
Pros
- Maintains the familiar Excel interface for your team
- Drastically reduces time spent on manual data entry
- Implementation is faster than traditional enterprise FP&A tools
- Excellent customer support during the onboarding process
Cons
- Initial data mapping requires significant time investment
- Pricing is high for very small startups
- Occasional lag when processing extremely large datasets